Acerca de este curso: Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Para quién es esta clase: The course is designed for a broad audience but will be particularly relevant for those working in multi-business firms, those working in single business firms that want to expand into a new business, those considering a consultancy career, or anyone who simply wants to understand how a firm competes across multiple businesses. This is an introductory course. Hence, no prior experience is needed. Some basic understanding of finance is useful but not essential.
Creada por: Universidad de Londres, UCL School of Management
Enseñado por: Bart Vanneste, Associate Professor
UCL School of Management
| Nivel | Beginner |
| Compromiso | 4 weeks of study, 3-5 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Corporate Advantage
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
8 videos, 7 readings
- Vídeo: Welcome to Corporate Strategy!
- Vídeo: Examples of Multi-Business Firms
- Vídeo: Defining Corporate Strategy
- Reading: How to Use Discussion Forums
- Reading: Get to Know Your Classmates
- Vídeo: Understanding Difference 1: Number of Businesses
- Vídeo: Understanding Difference 2: Corporate Advantage
- Vídeo: Understanding Difference 3: Competition
- Vídeo: Conducting a Sum-of-the-parts Analysis
- Reading: Optional: Example of a Sum-of-the-Parts Analysis
- Vídeo: Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis
- Reading: Lecture slides
- Reading: Chapter Corporate Advantage
- Reading: Glossary
- Reading: Assessment
Calificado: Corporate Advantage
SEMANA 2
Diversification
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
11 videos, 4 readings
- Vídeo: Examples of Diversification
- Discussion Prompt: Examples of Diversification
- Vídeo: Understanding the Basic Modes of Diversification
- Vídeo: Understanding the Diversification Test
- Vídeo: Understanding Synergies
- Reading: 4Cs Synergies Framework
- Vídeo: A Five-step Approach to the Diversification Decision
- Vídeo: Step 1: Finding Synergies
- Vídeo: Step 2: Identifying Resource Gaps
- Vídeo: Step 3: Identifying Candidates
- Vídeo: Step 4: Evaluating Ally or Acquire
- Vídeo: Step 5: Evaluating Organic or Inorganic Growth
- Vídeo: Concluding the Five-step Approach to the Diversification Decision
- Reading: Lecture slides
- Reading: Chapter Diversification
- Reading: Introduction to quiz on Microsoft-Linkedin acquisition
Calificado: Diversification
Calificado: Microsoft-Linkedin acquisition
SEMANA 3
Divestiture
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
9 videos, 2 readings
- Vídeo: Examples of Divestiture
- Vídeo: Understanding the Basic Modes of Divestiture
- Vídeo: Understanding the Divestiture Test
- Vídeo: Understanding the Regional Perspective
- Vídeo: A Three-step Approach to the Divestiture Decision
- Vídeo: Step 1: Finding Synergies
- Vídeo: Step 2: Identifying Better Parents
- Vídeo: Step 3: Choosing Divestiture Mode
- Vídeo: Concluding the Three-step Approach to the Divestiture Decision
- Reading: Lecture slides
- Reading: Chapter Divestiture: Stay or Exit
Calificado: Divestiture
Calificado: Respond to letter of activist investor
SEMANA 4
Corporate Headquarters
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
9 videos, 5 readings
- Vídeo: Example of Corporate Headquarters
- Vídeo: Who Controls Corporate Headquarters?
- Vídeo: How to Control More than You Own
- Vídeo: Understanding HQ Influence Models
- Vídeo: Understanding the Financial Perspective
- Vídeo: Understanding the Uncertainty Perspective
- Vídeo: Understanding the Synergy Perspective
- Vídeo: Understanding the Social Perspective
- Vídeo: Using the Synergistic Portfolio Framework
- Reading: Course review
- Reading: Lecture slides
- Reading: Chapter Designing the Corporate HQ
- Reading: Further readings
- Reading: Introduction to quiz on resource allocation
Calificado: Corporate Headquarters
Calificado: Resource allocation
Preguntas Frecuentes
Cómo funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creadores
Universidad de Londres
The University of London is a federal University which includes 18 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.
UCL School of Management
The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research.
UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences.
Calificaciones y revisiones
Short and structured way to learn basics of corporate strategy, good when you work in such business and helps you to understand better logic of corporate HQ decisions.
amazing course. this course has helped understand what goes into making a strategic decision on the corporate level. I am sure that i would be able to apply the knowledge that i have gained from this course and implement to the fullest in my professional life ahead. Thanks a ton.
Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2018 Coursera Inc. Todos los derechos reservados.
This course contains everything a corporate company needs to know within corporate strategy. I enjoyed researching Nestle' Corp and will continue my research into Sony.
I feel everyone should know the credentials of CEO Ulf Mark Schnider, he holds a doctorate in economics and a MBA within.the Harvard Business School. At fifty four he brings youth and health to Nestle'. He worked as CEO of a health company prior to Nestle'. Things are quickly changing within the management and employment within Nestle' under CEO Ulf Mark Schnider.
Third Point is a investment company who is run by CEO Daniel S. Loeb, who would like to see Nestle' prosper further, but I believe time is of the essence with CEO Ulf Mark Schnider.