This module was designed to introduce you to the design process and to reinforce the critical role that user needs play in good design. You'll learn that design is conceiving and giving form to artifacts that solve problems, and also how to recognize and identify a gap in a problem. You'll explore what defines what users need, as well as ways to use those needs toward product design. By the end of this module, you will have begun your own design process by identifying 10 problem gaps and submitting them for feedback from your peers. You will also do a "5 Whys" exercise to help you determine the best design problem for you to solve in your final design project

In this module, you'll deliver your customer needs and learn the basic principles of drawing for product design: a necessary skill for any designer. The module begins with another peer review, this time on customer needs. This assignment requires you to conduct interviews with potential customers, and to come up with a list of at least 30 user needs. Given the time-intensive nature of this assignment, we suggest you begin it as soon as possible. As you conduct your interviews and begin your list of user needs, you can start watching the drawing videos, which will guide you through the processes of presenting your design in a clear, easily accessible format. By the end of this module, you'll be able to identify the main customer needs your design will address, and also be able to present your design as a drawing which employs the best practices of drawing for design.

The goal of this module is to move from defining the problem to designing a solution. You'll begin by learning about the exploration phase, and you will exit this phase with a number of design concepts for peer review. You'll also learn how to decompose a design to evaluate its overall function, and essential process in creating good design essential to the life of your design. Finally, you'll learn how to critically examine past design artifacts to inform your current concepts so that you can sensibly differentiate your product. By the end of this module, you'll have created 10 solid design concepts, and you will have received feedback on those concepts so that you can move to the next phase of the design process: prototyping.

This module was created to help you understand the selection process so that you can choose one design for prototyping. You'll learn key techniques for evaluating your design concepts, including the selection matrix, and the scoring matrix. And once you've selected some designs, you will also learn the uses and value of prototyping. You'll explore how prototypes are used to answer questions, to communicate and to distinguish milestones in the design process, and you will also work through the prototyping process so you can begin building your own, which you will submit for peer review. By the end of this module, you'll have selected one or more design concepts for prototyping, built prototypes, and received feedback on them from your peers. You'll also get to see some of your peers' designs as well.