Acerca de este Curso
4.7
31 calificaciones
9 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 10 horas para completar

Sugerido: 3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 10 horas para completar

Sugerido: 3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
3 horas para completar

What is design strategy?

This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy....
Reading
7 videos (Total 44 minutos), 4 readings, 2 quizzes
Video7 videos
Introduction to design thinking5m
Introduction to corporate strategy7m
Introduction to design strategy: corporate strategy meets design thinking8m
The Ubank & Swiss Re stories4m
The design strategy framework Part 19m
The design strategy framework Part 23m
Reading4 lecturas
About this course10m
The UBank and Swiss Re stories10m
Worksheet 1: Your chosen organisation - instructions20m
Reading list - Module 1s
Quiz2 ejercicios de práctica
Module 1 practice10m
Worksheet 1: Your chosen organisation - submission2m
Semana
2
Horas para completar
4 horas para completar

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement....
Reading
4 videos (Total 36 minutos), 4 readings, 4 quizzes
Video4 videos
Who is your customer? Developing customer personas5m
The UBank/ Swiss Re experience - market research14m
What is a problem definition statement?7m
Reading4 lecturas
Worksheet 2: Problem Definition Statement - instructions30m
Worksheet 3: Customer persona - instructions30m
Worksheet 4: Point of View Statement - instructions30m
Reading list - Module 2s
Quiz4 ejercicios de práctica
Module 2 practice20m
Worksheet 2: Problem definition statement - submission2m
Worksheet 3: Customer Persona - submission2m
Worksheet 4: Point of View Statement - submission2m
Semana
3
Horas para completar
4 horas para completar

Prototyping and product ideation

In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product....
Reading
6 videos (Total 45 minutos), 3 readings, 3 quizzes
Video6 videos
Defining your minimum viable product5m
High fidelity prototype vs low fidelity prototype5m
Testing your prototype on end-users and soliciting their feedback7m
Ideation5m
The UBank/ Swiss Re experience - prototyping12m
Reading3 lecturas
Worksheet 5: Designing a minimum viable product - instructions30m
Worksheet 6: Live testing of prototype - instructions30m
Reading list - Module 3s
Quiz3 ejercicios de práctica
Module 3 practice20m
Worksheet 5: Designing a minimum viable product - submission2m
Worksheet 6: Live testing of prototype - submission2m
Semana
4
Horas para completar
2 horas para completar

Design strategy in practice: Corporate case studies

In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day....
Reading
4 videos (Total 21 minutos), 1 reading, 1 quiz
Video4 videos
Building real products using design strategy principles3m
Iterating and ideating using customer feedback6m
Embedding design strategy within business strategy6m
Reading1 lectura
Reading list - Module 4s
Quiz1 ejercicio de práctica
Module 4 practice20m
4.7
9 revisionesChevron Right

Principales revisiones

por KJNov 27th 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

por JFAug 20th 2018

Great opportunity to upgrade my bussiness knoledge.

Instructor

Avatar

Eric Knight

Associate Professor of Strategic Management and Innovation
Discipline of Strategy, Innovation & Entrepreneurship

Acerca de The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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