This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.
Este curso forma parte de Programa Especializado - Value Creation Through Innovation
Innovation & Entrepreneurship - From Design Thinking to Funding
ofrecido por
Programa - Qué aprenderás en este curso
Semana
1Innovative design thinking
7 videos (Total 28 minutos), 1 quiz
7 videos
Introduction to Module 1 to 32m
Introduction to design thinking5m
The broad use of design thinking3m
Frameworks for our thinking3m
The brain7m
A design thinker4m
The innovation cycle - part 1
2 videos (Total 11 minutos), 1 quiz
1 ejercicio de práctica
Innovative design thinking10m
Semana
2The innovation cycle - part 2
7 videos (Total 41 minutos), 2 quizzes
7 videos
Observing in the field4m
The insight phase8m
The ideation phase5m
Ideation techniques5m
The experiment phase5m
Final thoughts6m
1 ejercicio de práctica
The innovation cycle10m
Semana
3Business models - definitions and approaches
6 videos (Total 35 minutos), 1 quiz
6 videos
Introduction7m
Business model innovation3m
Business model innovation cases7m
Why so difficult for incumbents?7m
Business model disruption3m
1 ejercicio de práctica
Business models - definitions and approaches10m
Semana
4Business models - frameworks and tools
3 videos (Total 25 minutos), 1 quiz
Business models - customer discovery
3 videos (Total 23 minutos), 2 quizzes
1 ejercicio de práctica
Business models - frameworks, tools and customer discovery10m
Instructores
Martin Vendel
DrKTH Royal Institute of Technology, Industrial Economics and Management
Frans Nauta
Visiting scholarUC Berkeley Haas School of Business
Mark Coopersmith
MBAUC Berkeley Haas School of Business
Andrew Isaacs
Adjunct ProfessorUC Berkeley Haas School of Business
Clark Kellogg
LecturerUC Berkeley Haas School of Business
Acerca de EIT Digital
EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge.
EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:
Acerca del programa especializado Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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