Acerca de este curso: Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
Para quién es esta clase: This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.
Creada por: Universidad de Lund
Enseñado por: Andreas Constantinou, Adjunct Professor
Department of Informatics
| Compromiso | 4 weeks of study, 2-3 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
4 videos
- Vídeo: Lesson 1: How digital challenges traditional management strategy
- Vídeo: Lesson 2: What is a business model?
- Vídeo: Lesson 3: Digital as a business model
- Vídeo: Lesson 4: Digital business models in practice – a toothbrush innovation
Calificado: Digital Business Models - Module 1
Calificado: The Digital Business Model
SEMANA 2
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
4 videos
- Vídeo: Lesson 1: How the business models of Apple and Google work
- Vídeo: Lesson 2: How the business models of Facebook and Amazon work
- Vídeo: Lesson 3: How the business models of Xiaomi and WeChat work
- Vídeo: Lesson 4: Asymmetric business models – creating unfair advantage
Calificado: Digital Business Models - Module 2
Calificado: Asymmetrical business models
SEMANA 3
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3 videos
- Vídeo: Lesson 1: Developers – today's software innovators and decision makers
- Vídeo: Lesson 2: The developer platforms landscape
- Vídeo: Lesson 3: The motivations and business models of software developers
Calificado: Digital Business Models - Module 3
Calificado: Developers as the new Decision Makers
SEMANA 4
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3 videos
- Vídeo: Lesson 1: From software innovators to resellers
- Vídeo: Lesson 2: Developers as product extenders
- Vídeo: Lesson 3: Developers as resellers and distributors
Calificado: Digital Business Models - Module 4
Calificado: Developers as Product Extenders
Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
Creadores
Universidad de Lund
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
It was a great course with a lot of insights. I have learnt so many things
Very useful insights and case studies.
V
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2018 Coursera Inc. Todos los derechos reservados.
It's a great course which provided deeply understanding of the digital business model.