Acerca de este curso: Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
Para quién es esta clase: This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.
Enseñado por: Andreas Constantinou, Adjunct Professor
Department of Informatics
| Compromiso | 4 weeks of study, 2-3 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
- Vídeo: Lesson 2: What is a business model?
- Vídeo: Lesson 3: Digital as a business model
- Vídeo: Lesson 4: Digital business models in practice – a toothbrush innovation
- Vídeo: Lesson 2: How the business models of Facebook and Amazon work
- Vídeo: Lesson 3: How the business models of Xiaomi and WeChat work
- Vídeo: Lesson 4: Asymmetric business models – creating unfair advantage
- Vídeo: Lesson 2: The developer platforms landscape
- Vídeo: Lesson 3: The motivations and business models of software developers
- Vídeo: Lesson 2: Developers as product extenders
- Vídeo: Lesson 3: Developers as resellers and distributors
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| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
It is a quite good MOOC to experience, cover the present trends of digital business. nice work fellows.
Good course although some more in depth assignments could have made it even better.
It's a great course which provided deeply understanding of the digital business model.
This course is very interesting. It will provide you the understanding of the roles between developers and digital business. It is very focused on developers and their impacts.