Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
ofrecido por
Digital Business Models
Acerca de este Curso
Learner Career Outcomes
25%
22%
Habilidades que obtendrás
Learner Career Outcomes
25%
22%
100 % en línea
Fechas límite flexibles
Aprox. 14 horas para completar
Inglés (English)
ofrecido por
Universidad de Lund
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. In addition, International Institute for Industrial Environmental Economics (IIIEE) is part of the university and works to advance strategies for sustainable solutions through cutting edge interdisciplinary research, high-quality innovative education, and effective communication and strong partnerships.
Programa - Qué aprenderás en este curso
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
Principales revisiones sobre Digital Business Models
Definitely changed my outlook.\n\nAssignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
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