Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
ofrecido por
Digital Business Models
Universidad de Lund
Acerca de este Curso
28,514 vistas recientes
Resultados profesionales del estudiante
25%
comenzó una nueva carrera después de completar estos cursos
22%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Habilidades que obtendrás
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
Resultados profesionales del estudiante
25%
comenzó una nueva carrera después de completar estos cursos
22%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 14 horas para completar
Sugerido: 4 weeks of study, 2-3 hours/week
Inglés (English)
Subtítulos: Inglés (English), Coreano, Vietnamita
ofrecido por
Universidad de Lund
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
Programa - Qué aprenderás en este curso
3 horas para completar
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
3 horas para completar
4 videos (Total 20 minutos)
4 videos
Lesson 2: What is a business model?3m
Lesson 3: Digital as a business model4m
Lesson 4: Digital business models in practice – a toothbrush innovation4m
1 ejercicio de práctica
Digital Business Models - Module 130m
3 horas para completar
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
3 horas para completar
4 videos (Total 34 minutos)
4 videos
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage6m
1 ejercicio de práctica
Digital Business Models - Module 230m
3 horas para completar
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3 horas para completar
3 videos (Total 23 minutos)
3 videos
Lesson 2: The developer platforms landscape7m
Lesson 3: The motivations and business models of software developers8m
1 ejercicio de práctica
Digital Business Models - Module 330m
3 horas para completar
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3 horas para completar
3 videos (Total 20 minutos)
3 videos
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors5m
1 ejercicio de práctica
Digital Business Models - Module 430m
Revisiones
Principales revisiones sobre DIGITAL BUSINESS MODELS
por SDMay 18, 2019
Definitely changed my outlook.\n\nAssignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
por DLJan 23, 2019
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
por ICJan 24, 2017
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
por VEAug 6, 2019
Great insights into the new age business models. Good case studies and a collaborative discussion forum. Looking forward to more courses around the business from Lund University.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si compro el Certificado?
Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.
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