A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
Este curso forma parte de Programa Especializado - Business English
ofrecido por
Programa Especializado - Business EnglishUniversidad del Estado de ArizonaAcerca de este Curso
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Certificado para compartir
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100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 4 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 33 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Instructores
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 4 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 33 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad del Estado de Arizona
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Programa - Qué aprenderás en este curso
8 horas para completar
Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
8 horas para completar
6 videos (Total 32 minutos), 5 lecturas, 7 cuestionarios
6 videos
Top Tier Success - Advice for Learners2m
Example Submission and Feedback (D1)7m
Example Submission and Feedback (D2)8m
Example Submission and Feedback (D3)4m
Example Submission and Feedback (D4)7m
5 lecturas
Building Toward the Capstone Portfolio and Presentation10m
Descriptions of Deliverables 1-4 (D1-4)10m
Skills Review ~ Cheat Sheet for Week 110m
CEO, CFO, CMO Support10m
Feedback Advice for Peer Reviews10m
2 ejercicios de práctica
C-Suite Collaboration30m
Quiz on Week 1 Expectations30m
6 horas para completar
Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
6 horas para completar
4 videos (Total 23 minutos), 5 lecturas, 6 cuestionarios
4 videos
CEO: Example Submission and Feedback (D5 & D6)6m
CFO: Example Submission and Feedback (D5 & D6)6m
CMO: Example Submission and Feedback (D5 & D6)7m
5 lecturas
CEO, CFO, and CMO Action Items ~ IPW Update10m
Skills Review ~ Week 2 Cheat Sheet10m
CEO Support: Agenda and Email Writing10m
CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10m
CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10m
3 ejercicios de práctica
CEO: Quiz on Week 2 Expectations30m
CFO: Quiz on Week 2 Expectations30m
CMO: Quiz on Week 2 Expectations30m
10 horas para completar
Week 3 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
10 horas para completar
7 videos (Total 28 minutos), 8 lecturas, 9 cuestionarios
7 videos
Example Submission and Feedback (D7)4m
Example Submission and Feedback (D8)3m
Example Submission and Feedback (D7)4m
Example Submission and Feedback (D8)5m
Example Submission and Feedback (D7)4m
Example Submission and Feedback (D8)2m
8 lecturas
CEO, CFO, and CMO Action Items ~ IPW Update10m
Skills Review ~ Week 3 Cheat Sheet10m
CEO Support: Help with "Why" Statement (D7)10m
CEO Support: Help with your Mission Statement (D8)10m
CFO Support: Help with "Why" Statement (D7)10m
CFO Support: Help with Success Factors (D8, D9)10m
CMO Support: Help with "Why" Statement (D7)10m
CMO Support: Help with Market Analysis (D8)10m
3 ejercicios de práctica
CEO: Quiz on Week 3 Expectations30m
CFO: Quiz on Week 3 Expectations30m
CMO: Quiz on Week 3 Expectations30m
6 horas para completar
Week 4 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
6 horas para completar
4 videos (Total 22 minutos), 5 lecturas, 6 cuestionarios
4 videos
CEO Example Submission and Feedback (D9 & D10)7m
CFO Example Submission and Feedback (D9 &10)6m
CMO: Example Submission and Feedback (D9 &10)5m
5 lecturas
CEO, CFO, and CMO Action Items ~ IPW Update10m
Skills Review ~ Week 4 Cheat Sheet10m
CEO Support: Help with your Elevator Pitch (D9 & D10)10m
CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10m
CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10m
3 ejercicios de práctica
CEO: Quiz on Week 4 Expectations30m
CFO: Quiz on Week 4 Expectations30m
CMO: Quiz on Week 4 Expectations30m
Acerca de Programa especializado: Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
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