A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
Este curso forma parte de Programa Especializado - Business English
Business English: Final Project
ofrecido por
Programa - Qué aprenderás en este curso
Semana
1Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
6 videos (Total 32 minutos), 5 readings, 7 quizzes
6 videos
Top Tier Success - Advice for Learners2m
Example Submission and Feedback (D1)7m
Example Submission and Feedback (D2)8m
Example Submission and Feedback (D3)4m
Example Submission and Feedback (D4)7m
5 lecturas
Building Toward the Capstone Portfolio and Presentation10m
Descriptions of Deliverables 1-4 (D1-4)10m
Skills Review ~ Cheat Sheet for Week 110m
CEO, CFO, CMO Support10m
Feedback Advice for Peer Reviews10m
2 ejercicios de práctica
C-Suite Collaboration10m
Quiz on Week 1 Expectations6m
Semana
2Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
4 videos (Total 23 minutos), 5 readings, 6 quizzes
4 videos
CEO: Example Submission and Feedback (D5 & D6)6m
CFO: Example Submission and Feedback (D5 & D6)6m
CMO: Example Submission and Feedback (D5 & D6)7m
5 lecturas
CEO, CFO, and CMO Action Items ~ IPW Update10m
Skills Review ~ Week 2 Cheat Sheet10m
CEO Support: Agenda and Email Writing10m
CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10m
CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10m
3 ejercicios de práctica
CEO: Quiz on Week 2 Expectations4m
CFO: Quiz on Week 2 Expectations4m
CMO: Quiz on Week 2 Expectations4m
Semana
3Week 3 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
7 videos (Total 28 minutos), 8 readings, 9 quizzes
7 videos
Example Submission and Feedback (D7)4m
Example Submission and Feedback (D8)3m
Example Submission and Feedback (D7)4m
Example Submission and Feedback (D8)5m
Example Submission and Feedback (D7)4m
Example Submission and Feedback (D8)2m
8 lecturas
CEO, CFO, and CMO Action Items ~ IPW Update10m
Skills Review ~ Week 3 Cheat Sheet10m
CEO Support: Help with "Why" Statement (D7)10m
CEO Support: Help with your Mission Statement (D8)10m
CFO Support: Help with "Why" Statement (D7)10m
CFO Support: Help with Success Factors (D8, D9)10m
CMO Support: Help with "Why" Statement (D7)10m
CMO Support: Help with Market Analysis (D8)10m
3 ejercicios de práctica
CEO: Quiz on Week 3 Expectations4m
CFO: Quiz on Week 3 Expectations4m
CMO: Quiz on Week 3 Expectations4m
Semana
4Week 4 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
4 videos (Total 22 minutos), 5 readings, 6 quizzes
4 videos
CEO Example Submission and Feedback (D9 & D10)7m
CFO Example Submission and Feedback (D9 &10)6m
CMO: Example Submission and Feedback (D9 &10)5m
5 lecturas
CEO, CFO, and CMO Action Items ~ IPW Update10m
Skills Review ~ Week 4 Cheat Sheet10m
CEO Support: Help with your Elevator Pitch (D9 & D10)10m
CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10m
CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10m
3 ejercicios de práctica
CEO: Quiz on Week 4 Expectations4m
CFO: Quiz on Week 4 Expectations4m
CMO: Quiz on Week 4 Expectations6m
Instructores
Andrea Mürau Haraway
International EducatorArizona State University, Global Launch
Wanda Huber
International EducatorArizona State University Global Launch
Jenny Young
International EducatorArizona State University Global Launch
Acerca de Universidad del Estado de Arizona
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Acerca del programa especializado Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
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¿Qué recibiré si me suscribo a este Programa especializado?
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