Aprender inglés

Este curso forma parte de Programa Especializado - Business English

Business English: Final Project

ofrecido por

Programa Especializado - Business English

Universidad del Estado de Arizona

Acerca de este Curso

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
·      A project status report
·      A copy of the marketing campaign
·      A basic budget analysis for the project
·      A short presentation for upper management with details on the project’s status
 
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Curso 4 de 4 en

Programa Especializado - Business English

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 14 horas para completar

Sugerido: 5 weeks of study, 3-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Curso 4 de 4 en

Programa Especializado - Business English

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 14 horas para completar

Sugerido: 5 weeks of study, 3-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana

12 horas para completar

Week 1 CEO, CFO, and CMO

All Executives Produce Same Deliverables in Week 1

...

6 videos (Total 32 minutos), 5 readings, 7 quizzes

6 videos

Welcome Wishes2m

Top Tier Success - Advice for Learners2m

Example Submission and Feedback (D1)7m

Example Submission and Feedback (D2)8m

Example Submission and Feedback (D3)4m

Example Submission and Feedback (D4)7m

5 lecturas

Building Toward the Capstone Portfolio and Presentation10m

Descriptions of Deliverables 1-4 (D1-4)10m

Skills Review ~ Cheat Sheet for Week 110m

CEO, CFO, CMO Support10m

Feedback Advice for Peer Reviews10m

2 ejercicios de práctica

C-Suite Collaboration10m

Quiz on Week 1 Expectations6m

Semana

8 horas para completar

Week 2 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments

...

4 videos (Total 23 minutos), 5 readings, 6 quizzes

4 videos

Top Tier Success~Advice for Learners3m

CEO: Example Submission and Feedback (D5 & D6)6m

CFO: Example Submission and Feedback (D5 & D6)6m

CMO: Example Submission and Feedback (D5 & D6)7m

5 lecturas

CEO, CFO, and CMO Action Items ~ IPW Update10m

Skills Review ~ Week 2 Cheat Sheet10m

CEO Support: Agenda and Email Writing10m

CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10m

CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10m

3 ejercicios de práctica

CEO: Quiz on Week 2 Expectations4m

CFO: Quiz on Week 2 Expectations4m

CMO: Quiz on Week 2 Expectations4m

Semana

14 horas para completar

Week 3 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments

...

7 videos (Total 28 minutos), 8 readings, 9 quizzes

7 videos

Top Tier Success Advice for Learners3m

Example Submission and Feedback (D7)4m

Example Submission and Feedback (D8)3m

Example Submission and Feedback (D7)4m

Example Submission and Feedback (D8)5m

Example Submission and Feedback (D7)4m

Example Submission and Feedback (D8)2m

8 lecturas

CEO, CFO, and CMO Action Items ~ IPW Update10m

Skills Review ~ Week 3 Cheat Sheet10m

CEO Support: Help with "Why" Statement (D7)10m

CEO Support: Help with your Mission Statement (D8)10m

CFO Support: Help with "Why" Statement (D7)10m

CFO Support: Help with Success Factors (D8, D9)10m

CMO Support: Help with "Why" Statement (D7)10m

CMO Support: Help with Market Analysis (D8)10m

3 ejercicios de práctica

CEO: Quiz on Week 3 Expectations4m

CFO: Quiz on Week 3 Expectations4m

CMO: Quiz on Week 3 Expectations4m

Semana

8 horas para completar

Week 4 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments

...

4 videos (Total 22 minutos), 5 readings, 6 quizzes

4 videos

Top Tier Success ~ Advice for Learners2m

CEO Example Submission and Feedback (D9 & D10)7m

CFO Example Submission and Feedback (D9 &10)6m

CMO: Example Submission and Feedback (D9 &10)5m

5 lecturas

CEO, CFO, and CMO Action Items ~ IPW Update10m

Skills Review ~ Week 4 Cheat Sheet10m

CEO Support: Help with your Elevator Pitch (D9 & D10)10m

CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10m

CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10m

3 ejercicios de práctica

CEO: Quiz on Week 4 Expectations4m

CFO: Quiz on Week 4 Expectations4m

CMO: Quiz on Week 4 Expectations6m

Instructores

Andrea Mürau Haraway

International Educator

Arizona State University, Global Launch

Wanda Huber

International Educator

Arizona State University Global Launch

Jenny Young

International Educator

Arizona State University Global Launch

Acerca de Universidad del Estado de Arizona

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

Acerca del programa especializado Business English

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....

Preguntas Frecuentes

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