This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
Este curso forma parte de Programa Especializado - Inglés empresarial para personas no nativas
English for Effective Business Writing
ofrecido por
Programa Especializado - Inglés empresarial para personas no nativasUniversidad Científica y Tecnológica de Hong Kong
Acerca de este Curso
25,546 vistas recientes
Habilidades que obtendrás
Business CommunicationEnglish LanguageBusiness WritingWriting
Los estudiantes que toman este Course son
- Auditors
- Translators
- Editors
- Operations Analysts
- Marketing Specialists
Programa - Qué aprenderás en este curso
Semana
11 hora para completar
Welcome Module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
2 videos (Total 6 minutos), 4 lecturas
4 lecturas
Objectives and outcomes10m
Learning how to learn10m
Learning vocabulary10m
The HKUST grammar guide10m
Semana
22 horas para completar
Business writing genres
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.
5 videos (Total 34 minutos), 5 lecturas, 3 cuestionarios
5 videos
Business letters, memos and emails: The basics8m
Report writing7m
The writing process, part 17m
Challenging grammar: -ing vs. -ed2m
5 lecturas
Objectives and outcomes10m
Objectives and outcomes10m
Vocabulary list10m
Commonly confused words10m
Sentence pattern you should know #110m
3 ejercicios de práctica
Vocabulary quiz10m
Challenging grammar: -ing vs. -ed2m
Module 2 Quiz30m
Semana
38 horas para completar
Writing emails
Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.
7 videos (Total 38 minutos), 8 lecturas, 10 cuestionarios
7 videos
Context and directness8m
Writing to persuade6m
Rhetorical devices5m
The writing process, part 22m
Paragraphing6m
Challenging grammar: Missing verb 'to be'3m
8 lecturas
Objectives and outcomes10m
What do we mean when we say, 'rhetoric'?10m
The concept of kairos10m
Peer-review practice: Sample persuasive email10m
Objectives and outcomes10m
Vocabulary list10m
Sentence pattern you should know #210m
Peer review practice: Sample email10m
8 ejercicios de práctica
Using the Direct Approach practice2m
Writing to persuade practice2m
Peer-review practice: Persuasive email16m
Vocabulary quiz10m
How concise are you?12m
Pattern #2 Independent Clause: Appositive8m
Module 3 Quiz30m
Peer review practice8m
Semana
47 horas para completar
Writing memos
Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.
6 videos (Total 32 minutos), 8 lecturas, 9 cuestionarios
6 videos
Audience, purpose, tone and style7m
Plain English6m
Gender sensitive language8m
Active and passive voice3m
Challenging grammar: Comma splice3m
8 lecturas
Objectives and outcomes10m
Objectives and outcomes10m
Vocabulary list10m
Sentence patterns you should know #3 & #410m
Reasons to use the passive voice10m
Tone & Style – Avoid using clichés in your writing10m
Peer review practice: Sample memo with errors10m
Peer-review practice: Sample memo10m
7 ejercicios de práctica
Plain English practice2m
Vocabulary quiz10m
Practising your active and passive voice6m
Tone & Style – Avoid using clichés in your writing2m
Module 4 Quiz30m
Peer review practice quiz for grammar and vocabulary errors8m
Peer-review practice quiz for memo14m
71%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
50%
consiguió un aumento de sueldo o ascenso
Principales revisiones sobre English for Effective Business Writing
This course was very useful for me and I learned a lot about business communication and English writing. I think everyone who is in business needs to learn in this course.
I am very happy that courses like this are now online.\n\nI thank Coursera team to facilitate the course.
Instructores
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Acerca de Universidad Científica y Tecnológica de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Acerca de Programa especializado Inglés empresarial para personas no nativas
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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