Acerca de este curso: This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
Creada por: Universidad Científica y Tecnológica de Hong Kong
Enseñado por: Sean McMinn, Senior Insructor
Center for Language Education
Enseñado por: Kin Tang, Instructor
Center for Language Education
Enseñado por: Delian Gaskell, Instructor
Center for Language Education
| Información básica | Curso 2 de 5 en Inglés empresarial para personas no nativas Specialization |
| Compromiso | 6 weeks of study, 3-5 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Welcome Module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
2 videos, 4 readings
- Leitura: Objectives and outcomes
- Vídeo: Introduction to our Specialization
- Vídeo: How this course is organized
- Prompt de discussão: How is this course relevant to you?
- Leitura: Learning how to learn
- Leitura: Learning vocabulary
- Prompt de discussão: How do you learn English?
- Leitura: The HKUST grammar guide
SEMANA 2
Business writing genres
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.
5 videos, 5 readings, 2 practice quizzes
- Leitura: Objectives and outcomes
- Prompt de discussão: What is style?
- Vídeo: Business writing genres
- Vídeo: Business letters, memos and emails: The basics
- Vídeo: Report writing
- Vídeo: The writing process, part 1
- Leitura: Objectives and outcomes
- Leitura: Vocabulary list
- Teste para praticar: Vocabulary quiz
- Leitura: Commonly confused words
- Vídeo: Challenging grammar: -ing vs. -ed
- Teste para praticar: Challenging grammar: -ing vs. -ed
- Leitura: Sentence pattern you should know #1
Calificado: Module 2 Quiz
SEMANA 3
Writing emails
Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 8 readings, 7 practice quizzes
- Leitura: Objectives and outcomes
- Vídeo: Effective emailing
- Vídeo: Context and directness
- Teste para praticar: Using the Direct Approach practice
- Vídeo: Writing to persuade
- Teste para praticar: Writing to persuade practice
- Leitura: What do we mean when we say, 'rhetoric'?
- Vídeo: Rhetorical devices
- Leitura: The concept of kairos
- Prompt de discussão: How many rhetorical devices do you use?
- Vídeo: The writing process, part 2
- Leitura: Peer-review practice: Sample persuasive email
- Teste para praticar: Peer-review practice: Persuasive email
- Prompt de discussão: Directness and persuasion
- Leitura: Objectives and outcomes
- Leitura: Vocabulary list
- Teste para praticar: Vocabulary quiz
- Teste para praticar: How concise are you?
- Vídeo: Paragraphing
- Vídeo: Challenging grammar: Missing verb 'to be'
- Leitura: Sentence pattern you should know #2
- Teste para praticar: Pattern #2 Independent Clause: Appositive
- Leitura: Peer review practice: Sample email
- Teste para praticar: Peer review practice
Calificado: Writing a persuasive email
Calificado: Module 3 Quiz
Calificado: Correct the grammar and vocabulary errors and rewrite
SEMANA 4
Writing memos
Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.
6 videos, 8 readings, 6 practice quizzes
- Leitura: Objectives and outcomes
- Vídeo: Writing memos
- Vídeo: Audience, purpose, tone and style
- Vídeo: Plain English
- Teste para praticar: Plain English practice
- Vídeo: Gender sensitive language
- Prompt de discussão: Communication styles: Is there a gender influence?
- Leitura: Objectives and outcomes
- Leitura: Vocabulary list
- Teste para praticar: Vocabulary quiz
- Vídeo: Active and passive voice
- Teste para praticar: Practising your active and passive voice
- Vídeo: Challenging grammar: Comma splice
- Leitura: Sentence patterns you should know #3 & #4
- Leitura: Reasons to use the passive voice
- Leitura: Tone & Style – Avoid using clichés in your writing
- Teste para praticar: Tone & Style – Avoid using clichés in your writing
- Leitura: Peer review practice: Sample memo with errors
- Teste para praticar: Peer review practice quiz for grammar and vocabulary errors
- Leitura: Peer-review practice: Sample memo
- Teste para praticar: Peer-review practice quiz for memo
Calificado: Module 4 Quiz
Calificado: Correct the grammar and vocabulary errors and rewrite memo
Calificado: Writing a memo
SEMANA 5
Writing executive summaries
Welcome to Week 5! This week we will cover Module 5 where we introduce you to executive summaries and language skills you will use when writing persuasively. You will also be introduced to vocabulary and language skills common to business communications.
4 videos, 10 readings, 3 practice quizzes
- Leitura: Objectives and outcomes
- Vídeo: Elements of an executive summary
- Leitura: General organization of an executive summary
- Vídeo: Presenting data
- Teste para praticar: Presenting data
- Leitura: Linking ideas
- Leitura: Business Case: Sustainable Seafood for a Sustainable Future
- Leitura: Objectives and outcomes
- Leitura: Vocabulary list
- Teste para praticar: Vocabulary quiz
- Vídeo: Nominalization
- Leitura: Connotation
- Prompt de discussão: What do these words mean to you?
- Vídeo: Challenging grammar: Possessive form
- Leitura: The prepositional of-phrase
- Leitura: Sentence patterns you should know #5 & #6
- Leitura: Peer-review practice: Sample executive summary
- Teste para praticar: Peer-review practice quiz
Calificado: Module 5 Quiz
Calificado: Executive summary for a proposal
SEMANA 6
Concluding module
Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
1 reading
- Leitura: Post-course survey
Calificado: Final exam
Preguntas Frecuentes
Cómo funciona
Trabalho
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
Creadores
Universidad Científica y Tecnológica de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
very nice courses
Excellent Course!!
Really Effective
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