Interview with Giuseppe Morici of Barilla Europe

From the course by Università Bocconi
Food & Beverage Management
746 ratings
Università Bocconi
746 ratings
From the lesson
Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing