Programa especializado Graphic Design

This condensed survey course focuses on four key periods or themes from the history of design. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work. Each week, a short quiz will test your knowledge of concepts, and a short reflective assignment will give you the opportunity to analyze the questions designers ask themselves today. This is an essential course for emerging designers entering the field, or for students interested in learning more about visual culture and analysis. No previous experience is required.

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Nivel principiante

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week

English

Subtítulos: English, Serbian

Qué aprenderás

Learn about graphic design radicalism in late 1950s to early 1970s

Learn about the history of graphic design

Make informed design choices

Understand the emergence of design as a recognized practice

Habilidades que obtendrás

Graphic DesignArt HistoryCommunication DesignCommercial Design

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Nivel principiante

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week

English

Subtítulos: English, Serbian

Syllabus - What you will learn from this course

1

Section

2 hours to complete

Early Mass Marketing

This week we are going to take a look at the effects of industrialization in the late 19th century, and how goods were produced, sold, and marketed. ...

11 videos (Total 43 min), 3 readings, 2 quizzes

11 videos

Course Introduction1m

Introduction to Early Mass Marketing1m

Form Follows Function4m

A Democratization of Choice2m

A Revival of Styles4m

Style Mash-up 4m

An Exaggeration of Type5m

Branding5m

A Household Name3m

Text and Image5m

"Words doing the work"2m

3 readings

About this course8m

About the assignments8m

The Designer's Toolbox: Wood Type5m

1 practice exercises

Week 1 Quiz10m

2

Section

2 hours to complete

The Bauhaus

This week, we'll look at how the work and teachings of The Bauhaus (1919-1933), and how design emerged as a recognized practice. ...

11 videos (Total 42 min), 1 reading, 2 quizzes

11 videos

Introduction to The Bauhaus1m

Founding the Bauhaus5m

The Foundation Year6m

The Bauhaus and Architecture4m

Klee, Schlemmer & Albers5m

László Moholy-Nagy1m

Herbert Bayer5m

Color & Image3m

Textiles & Ceramics1m

Typography2m

Publications3m

1 readings

Week 2 Resources10m

1 practice exercises

Week 2 Quiz10m

3

Section

2 hours to complete

Modernism in America

Modernism in mid-century America through the eyes of four key designers. ...

13 videos (Total 41 min), 1 reading, 2 quizzes

13 videos

Introduction to Modernism in America1m

The Bauhaus influence4m

A symbolic language4m

Case Study: Scope Magazine1m

Developing corporate identities3m

A new subjectivity3m

Case Study: Fortune Magazine2m

Play and humor4m

Case Study: The Mechanized Mule brochure1m

Duality & Simplicity4m

Case Study: El Producto cigars1m

Rand’s Logo Designs3m

A clear identity3m

1 readings

Week 3 Resources1m

1 practice exercises

Week 3 Quiz10m

4

Section

2 hours to complete

Graphic Design Radicalism

Design practice in the late 1950s to early 1970s was new, radical and divergent. To show you just how varied it was, we’ll look at the work of four key players/movements. ...

14 videos (Total 59 min), 5 readings, 2 quizzes

14 videos

Introduction to Graphic Design Radicalism3m

The objectivity of Swiss Design6m

Incorporating abstraction1m

Josef Mueller-Brockmann4m

The Grid4m

Emil Ruder1m

Compositional Strategies2m

The subjectivity of Push Pin6m

Milton Glaser5m

“The South”2m

The Psychedelic Poster and Looking to the Past7m

The Diggers5m

Sister Corita’s Aesthetics6m

Sister Corita’s Politics2m

5 readings

Week 4 Resources1m

The Designer's Toolbox: Four-color printing1m

The Designer's Toolbox: "Psychedelic" Effects5m

The Designer's Toolbox: Gestetner Machine3m

The Designer's Toolbox: Screen printing3m

1 practice exercises

Week 4 Quiz10m

Instructors

Louise Sandhaus

Faculty, Program in Graphic Design

Lorraine Wild

Faculty, Program in Graphic Design

About California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

Frequently Asked Questions

When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I pay for this course?
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.
What is the refund policy?
Is financial aid available?
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.

More questions? Visit the Learner Help Center

Programa especializado Graphic Design