Acerca de este curso: This condensed survey course focuses on four key periods or themes from the history of design. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work. Each week, a short quiz will test your knowledge of concepts, and a short reflective assignment will give you the opportunity to analyze the questions designers ask themselves today. This is an essential course for emerging designers entering the field, or for students interested in learning more about visual culture and analysis. No previous experience is required.
Creada por: California Institute of the Arts
Enseñado por: Louise Sandhaus, Faculty, Program in Graphic Design
School of Art
Enseñado por: Lorraine Wild, Faculty, Program in Graphic Design
School of Art
| Información básica | Curso 4 de 5 en Graphic Design Specialization |
| Nivel | Principiante |
| Compromiso | 4 weeks of study, 2-3 hours/week |
| Idioma | English, Subtítulos: Serbian |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Early Mass Marketing
This week we are going to take a look at the effects of industrialization in the late 19th century, and how goods were produced, sold, and marketed.
11 videos, 3 lecturas
- Reading: About this course
- Reading: About the assignments
- Vídeo: Introduction to Early Mass Marketing
- Vídeo: Form Follows Function
- Vídeo: A Democratization of Choice
- Vídeo: A Revival of Styles
- Vídeo: Style Mash-up
- Vídeo: An Exaggeration of Type
- Reading: The Designer's Toolbox: Wood Type
- Vídeo: Branding
- Vídeo: A Household Name
- Vídeo: Text and Image
- Vídeo: "Words doing the work"
Calificado: Week 1 Quiz
Calificado: Connecting the Past to the Present
SEMANA 2
The Bauhaus
This week, we'll look at how the work and teachings of The Bauhaus (1919-1933), and how design emerged as a recognized practice.
11 videos, 1 lectura
- Reading: Week 2 Resources
- Vídeo: Founding the Bauhaus
- Vídeo: The Foundation Year
- Vídeo: The Bauhaus and Architecture
- Vídeo: Klee, Schlemmer & Albers
- Vídeo: László Moholy-Nagy
- Vídeo: Herbert Bayer
- Vídeo: Color & Image
- Vídeo: Textiles & Ceramics
- Vídeo: Typography
- Vídeo: Publications
Calificado: Week 2 Quiz
Calificado: A Designer's Tools, Now and Then
SEMANA 3
Modernism in America
Modernism in mid-century America through the eyes of four key designers.
13 videos, 1 lectura
- Reading: Week 3 Resources
- Vídeo: The Bauhaus influence
- Vídeo: A symbolic language
- Vídeo: Case Study: Scope Magazine
- Vídeo: Developing corporate identities
- Vídeo: A new subjectivity
- Vídeo: Case Study: Fortune Magazine
- Vídeo: Play and humor
- Vídeo: Case Study: The Mechanized Mule brochure
- Vídeo: Duality & Simplicity
- Vídeo: Case Study: El Producto cigars
- Vídeo: Rand’s Logo Designs
- Vídeo: A clear identity
Calificado: Week 3 Quiz
Calificado: Symbolic Forms
SEMANA 4
Graphic Design Radicalism
Design practice in the late 1950s to early 1970s was new, radical and divergent. To show you just how varied it was, we’ll look at the work of four key players/movements.
14 videos, 5 lecturas
- Reading: Week 4 Resources
- Vídeo: The objectivity of Swiss Design
- Vídeo: Incorporating abstraction
- Reading: The Designer's Toolbox: Four-color printing
- Vídeo: Josef Mueller-Brockmann
- Vídeo: The Grid
- Vídeo: Emil Ruder
- Vídeo: Compositional Strategies
- Vídeo: The subjectivity of Push Pin
- Vídeo: Milton Glaser
- Vídeo: “The South”
- Vídeo: The Psychedelic Poster and Looking to the Past
- Reading: The Designer's Toolbox: "Psychedelic" Effects
- Vídeo: The Diggers
- Reading: The Designer's Toolbox: Gestetner Machine
- Vídeo: Sister Corita’s Aesthetics
- Vídeo: Sister Corita’s Politics
- Reading: The Designer's Toolbox: Screen printing
Calificado: Week 4 Quiz
Calificado: Graphic Design Subcultures Today
Preguntas Frecuentes
Cómo funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creadores
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
I've learned a lot thanks to this course. It is a great part of whole specialization because of the brief introduction to the history. It is very clearly described and inspiring. Actually I would appreciate to continue with my education about history :) So I can just recommend this course.
It gives a quick overview of key milestones in graphic design history through examples. It is very enjoyable and I have learnt to analyse the design thinking behind different work and appreciate design more.
My favourite of the courses in the Graphic Design Specialisation thus far !
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RJ
This has got to be my favorite among the specializations as it provides context for present and future thoughts and movements of design. The instructors were very good and succinct. The movements discussed were very interesting.