Acerca de este Curso
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Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 4 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Coreano, Chino (simplificado)

Habilidades que obtendrás

Variable PricingMarketingHospital ManagementHotel Management
Los estudiantes que toman este Course son
  • Medical Doctors
  • Administrators
  • Managers

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 4 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Coreano, Chino (simplificado)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

What is unique about managing a service business?

7 videos (Total 44 minutos), 2 cuestionarios
7 videos
1.2. Introduction to service businesse2m
1.3. Unique characteristics of service businesses: 01. Customer participation5m
1.4. Unique characteristics of service businesses: 02. Simultaneity13m
1.5. Unique characteristics of service businesses: 03. Perishability5m
1.6. Unique characteristics of service businesses: 04. Intangibility8m
1.7. Unique characteristics of service businesses: 05. Heterogeneity5m
2 ejercicios de práctica
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10m
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24m
Semana
2
1 hora para completar

How to successfully market a hospitality business?

5 videos (Total 25 minutos), 1 lectura, 2 cuestionarios
5 videos
2.2. Common characteristics among the hospitality businesses8m
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3m
2.4. Challenges in moving from fixed pricing to variable pricing3m
2.5. Variable pricing strategies: Premium pricing & target discounting8m
1 lectura
Revenue Management10m
2 ejercicios de práctica
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10m
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24m
Semana
3
1 hora para completar

How to successfully market a healthcare business?

9 videos (Total 38 minutos), 2 cuestionarios
9 videos
3.2. Evolvement of healthcare management focus1m
3.3. Examples of successful patient experience management: Shouldice Hospital4m
3.4. Key elements of design in experience management: Interaction3m
3.5. Examples of successful patient experience management: Kameda Medical Center2m
3.6. Key elements of design in experience management: Facility2m
3.7. Healthcare innovation3m
3.8. Review: Healthcare service industry & its unique marketing approaches1m
3.9. Expert Interview with Severance Hospital14m
2 ejercicios de práctica
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10m
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26m
4.6
36 revisionesChevron Right

33%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

25%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre International Hospitality & Healthcare Services Marketing

por ABAug 3rd 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

por GSJan 2nd 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

Instructor

Avatar

Sunmee Choi

Professor of Service Management
School of Business

Acerca de Universidad Yonsei

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

Acerca de Programa especializado International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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