Este curso forma parte de Programa especializado: International Marketing & Cross Industry Growth

4.7
estrellas
456 calificaciones

Sunmee Choi

12.980 ya inscrito

ofrecido por

Programa especializado: International Marketing & Cross Industry Growth Universidad Yonsei

Acerca de este Curso

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As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. 
People who have successfully completed this course will be able to:

(1)	Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions.
(2)	Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market.
(3)   Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience.
(4)   Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 4 de 6 en

Programa especializado: International Marketing & Cross Industry Growth

Aprox. 5 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Habilidades que obtendrás

Variable Pricing
Marketing
Hospital Management
Hotel Management

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 4 de 6 en

Programa especializado: International Marketing & Cross Industry Growth

Aprox. 5 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,66/5 (95 calificaciones)

Sunmee Choi

Professor of Service Management

School of Business

23.964 alumnos

2 cursos

ofrecido por

Universidad Yonsei

Yonsei University was established in 1885 and is the oldest private university in Korea.

Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia.

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Programa - Qué aprenderás en este curso

Semana

Semana 1

2 horas para completar

What is unique about managing a service business?

Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.

2 horas para completar

7 videos (Total 44 minutos)

7 videos

1.1. Harnessing Cross Country & Cross Industry Innovation Skills3m

1.2. Introduction to service businesse2m

1.3. Unique characteristics of service businesses: 01. Customer participation5m

1.4. Unique characteristics of service businesses: 02. Simultaneity13m

1.5. Unique characteristics of service businesses: 03. Perishability5m

1.6. Unique characteristics of service businesses: 04. Intangibility8m

1.7. Unique characteristics of service businesses: 05. Heterogeneity5m

2 ejercicios de práctica

Practice Quiz for Lesson 1 'What is unique about managing a service business?'30m

Graded Quiz for Lesson 1 'What is unique about managing a service business?'30m

Semana

Semana 2

2 horas para completar

How to successfully market a hospitality business?

Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.

2 horas para completar

5 videos (Total 25 minutos), 1 lectura, 2 cuestionarios

5 videos

2.1. Introduction to the hospitality industry1m

2.2. Common characteristics among the hospitality businesses8m

2.3. Unique marketing approaches in the hospitality industry : Variable pricing3m

2.4. Challenges in moving from fixed pricing to variable pricing3m

2.5. Variable pricing strategies: Premium pricing & target discounting8m

1 lectura

Revenue Management10m

2 ejercicios de práctica

Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'30m

Graded Quiz Lesson 2 'How to successfully market a hospitality business?'30m

Semana

Semana 3

2 horas para completar

How to successfully market a healthcare business?

The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.

2 horas para completar

9 videos (Total 38 minutos)

9 videos

3.1. Healthcare service industry & its unique marketing approaches4m

3.2. Evolvement of healthcare management focus1m

3.3. Examples of successful patient experience management: Shouldice Hospital4m

3.4. Key elements of design in experience management: Interaction3m

3.5. Examples of successful patient experience management: Kameda Medical Center2m

3.6. Key elements of design in experience management: Facility2m

3.7. Healthcare innovation3m

3.8. Review: Healthcare service industry & its unique marketing approaches1m

3.9. Expert Interview with Severance Hospital14m

2 ejercicios de práctica

Practice Quiz Lesson 3 'How to successfully market a healthcare business?'30m

Graded Quiz Lesson 3 'How to successfully market a healthcare business?'30m

Reseñas

4.7

125 reseña

5 stars
78,94 %
4 stars
16,44 %
3 stars
3,28 %
2 stars
0,87 %
1 star
0,43 %

Principales reseñas sobre INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING

por JA13 de oct. de 2020

Really nice and easy to understand. Learnt a lot about ho to deal with people in general.

por NH18 de jun. de 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

por RT1 de ago. de 2020

It is a fairly well explained course, with a correct number of examples. Highly recommended.

por MM29 de dic. de 2021

I found this course valuable because it presents techniques applicable to a wide range of jobs.

Ver todas las reseñas

Acerca de Programa especializado: International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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International Hospitality & Healthcare Services Marketing

Acerca de este Curso

Habilidades que obtendrás

Instructor

Sunmee Choi

ofrecido por

Universidad Yonsei

Programa - Qué aprenderás en este curso

What is unique about managing a service business?

How to successfully market a hospitality business?

How to successfully market a healthcare business?

Reseñas

Principales reseñas sobre INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING

Acerca de Programa especializado: International Marketing & Cross Industry Growth

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International Hospitality & Healthcare Services Marketing

Acerca de este Curso

Habilidades que obtendrás

Instructor

Sunmee Choi

ofrecido por

Universidad Yonsei

Programa - Qué aprenderás en este curso

What is unique about managing a service business?

How to successfully market a hospitality business?

How to successfully market a healthcare business?

Reseñas

Principales reseñas sobre INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING

Acerca de Programa especializado: International Marketing & Cross Industry Growth

Preguntas Frecuentes

Coursera Footer

Comienza o impulsa tu carrera profesional

Buscar temas populares

Cursos y artículos populares

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