As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
Este curso forma parte de Programa Especializado - International Marketing & Cross Industry Growth
ofrecido por
Programa Especializado - International Marketing & Cross Industry Growth Universidad YonseiAcerca de este Curso
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Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
25%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish), Coreano, Chino (simplificado)
Habilidades que obtendrás
Variable PricingMarketingHospital ManagementHotel Management
Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
25%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish), Coreano, Chino (simplificado)
ofrecido por
Universidad Yonsei
Yonsei University was established in 1885 and is the oldest private university in Korea.
Programa - Qué aprenderás en este curso
2 horas para completar
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
2 horas para completar
7 videos (Total 44 minutos)
7 videos
1.2. Introduction to service businesse2m
1.3. Unique characteristics of service businesses: 01. Customer participation5m
1.4. Unique characteristics of service businesses: 02. Simultaneity13m
1.5. Unique characteristics of service businesses: 03. Perishability5m
1.6. Unique characteristics of service businesses: 04. Intangibility8m
1.7. Unique characteristics of service businesses: 05. Heterogeneity5m
2 ejercicios de práctica
Practice Quiz for Lesson 1 'What is unique about managing a service business?'30m
Graded Quiz for Lesson 1 'What is unique about managing a service business?'30m
2 horas para completar
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
2 horas para completar
5 videos (Total 25 minutos), 1 lectura, 2 cuestionarios
5 videos
2.2. Common characteristics among the hospitality businesses8m
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3m
2.4. Challenges in moving from fixed pricing to variable pricing3m
2.5. Variable pricing strategies: Premium pricing & target discounting8m
1 lectura
Revenue Management10m
2 ejercicios de práctica
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'30m
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'30m
2 horas para completar
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
2 horas para completar
9 videos (Total 38 minutos)
9 videos
3.2. Evolvement of healthcare management focus1m
3.3. Examples of successful patient experience management: Shouldice Hospital4m
3.4. Key elements of design in experience management: Interaction3m
3.5. Examples of successful patient experience management: Kameda Medical Center2m
3.6. Key elements of design in experience management: Facility2m
3.7. Healthcare innovation3m
3.8. Review: Healthcare service industry & its unique marketing approaches1m
3.9. Expert Interview with Severance Hospital14m
2 ejercicios de práctica
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'30m
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'30m
Reseñas
Principales reseñas sobre INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING
por NH18 de jun. de 2020
It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.
por SM21 de abr. de 2020
Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.
por AB2 de ago. de 2018
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
por GS1 de ene. de 2017
A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.
Acerca de Programa especializado: International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
- es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
- Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
Is financial aid available?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
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