Acerca de este Curso
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Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 6 horas para completar

Sugerido: 3 weeks of study, 2-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Chino (simplificado)

Habilidades que obtendrás

Sports MarketingMarketing By MediumMarketingEducational Entertainment

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 6 horas para completar

Sugerido: 3 weeks of study, 2-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Chino (simplificado)

Los estudiantes que toman este Course son

  • Marketers
  • Engineers
  • Software Engineers

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Sports Marketing

11 videos (Total 93 minutos), 5 lecturas, 2 cuestionarios
11 videos
1.1 Introduction to Course1m
1.2 What is Sports Marketing Part 17m
1.3 What is Sports Marketing Part 27m
1.4 Fan Marketing12m
1.5 Influence Marketing: Sports7m
1.6 Storytelling in Sports Marketing10m
1.7 Sports Sponsorship Part 16m
1.8 Sports Sponsorship Part 29m
1.9 Expert Interview with John Davis, Duke University7m
1.10 Expert Interview with Josh Mora, Full Sail University18m
5 lecturas
Syllabus10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
References10m
2 ejercicios de práctica
Practice Quiz10m
Week 1 Graded Quiz20m
Semana
2
3 horas para completar

Entertainment Marketing

10 videos (Total 93 minutos), 3 lecturas, 2 cuestionarios
10 videos
2.2 Show Business Marketing10m
2.3 Creating Creative Content Part 18m
2.4 Creating Creative Content Part 26m
2.5 Virtual Reality and Over the Top Part 16m
2.6 Virtual Reality and Over the Top Part 27m
2.7 Entertainment Branding Part 16m
2.8 Entertainment Branding Part 28m
2.9 Viral Marketing9m
2.10 Expert Interview with Woo Jin Kim, YG Entertainment18m
3 lecturas
Slides10m
Recommended Reading on Marketing Strategy.10m
References10m
2 ejercicios de práctica
Practice Quiz10m
Week 2 Graded Quiz20m
Semana
3
3 horas para completar

Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing

11 videos (Total 91 minutos), 2 lecturas, 1 cuestionario
11 videos
3.2 Cross Country Entertainment Part 17m
3.3 Cross Country Entertainment Part 26m
3.4 Cross Industry Sports9m
3.5 Cross Industry Entertainment Part 18m
3.6 Cross Industry Entertainment Part 28m
3.7 Interview with Jörg Dietzel, Audi Part 111m
3.8 Interview with Jörg Dietzel, Audi Part 28m
3.9 Interview with HyeongKeun Kang, adidas Part 18m
3.10 Interview with HyeongKeun Kang, adidas Part 211m
Instructor's Thank You12s
2 lecturas
Slides10m
References10m
1 ejercicio de práctica
Final Quiz40m
4.6
30 revisionesChevron Right

38%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre International Entertainment and Sports Marketing

por LLMar 12th 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

por JMJun 17th 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

Instructor

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

Acerca de Universidad Yonsei

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

Acerca de Programa especializado International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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