Acerca de este Curso
4.4
309 calificaciones
80 revisiones
In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection. Healthcare has many different cultural components that will be discussed as historic trends as well as future demographic challenges. You will understand diverse philosophies and cultures within and across societies as they relate to healthcare. This outcome is particularly critical because of the tradeoffs needed to be assessed as medical technology advances faster than budgets and perhaps cultures are sometimes willing to tolerate. At the end of the day, you will gain an appreciation for the role of creativity, innovation, discovery, and expression across disciplines in the development of new medical care solutions through and examination of the physician, medical technology and financing sub-sectors of the health economy....
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Calendar

Fechas límite flexibles

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Beginner Level

Nivel principiante

Clock

Approx. 23 hours to complete

Sugerido: 5 weeks of study, 2 - 4 hours/week...
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English

Subtítulos: English...

Habilidades que obtendrás

Healthcare ManagementInsuranceHealthcare MarketingMedical Device
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Approx. 23 hours to complete

Sugerido: 5 weeks of study, 2 - 4 hours/week...
Comment Dots

English

Subtítulos: English...

Programa - Qué aprenderás en este curso

Week
1
Clock
4 horas para completar

EVOLUTION OF THE HEALTHCARE MARKETPLACE

In this module you will learn about the economic history of one of the largest segments of the world’s economy. You will become acquainted with world trends in health and the stakeholders that comprise the healthcare marketplace ranging from physicians to hospitals to insurers and pharmaceutical firms. The take-away messages from this module are that there are many competing voices in the health economy. Furthermore, many of these voices have growing and evolving economic interests that spill over into all aspects of society. The skills gained from this module to enable a successful capstone is an appreciation of the role of government and regulation in the making and destruction of markets. One person’s new law may be a huge hindrance but also a giant opportunity for profit from another party. You will be better prepared to distinguish the difference and succeed....
Reading
13 videos (Total: 81 min), 4 quizzes
Video13 videos
Welcome to the Healthcare Marketplace Overview Course2m
About Stephen T. Parente or 'My Five Hats'5m
Ahoy There and Welcome Aboard!m
Module 1 Overview2m
1.1.1 Marketplace Overview7m
1.1.2 Healthcare Spending Drivers10m
1.1.3 Healthcare Quality Trends5m
1.2.1 Market Evolution: Pre-World War II9m
1.2.2 Market Evolution: Post-World War II11m
1.2.3 Market Evolution: Health Cost Growth6m
1.3.1 Key Issues for the 21st Century6m
1.3.2 Effects of Health Behaviors6m
Quiz3 ejercicios de práctica
Introduction to the Healthcare Marketplace10m
Pre-War Sector Evolution10m
Post-War to Multi Trillion Global Economy10m
Week
2
Clock
3 horas para completar

PHYSICIAN AND HOSPITAL SERVICES MARKET

In this module you will learn about the provider market in the health economy. The provider market mainly consists of the physician and hospital sectors. Combined they are largest source of expenditure in the health economy. The take-away messages from this module are the provider market has demonstrated significant monopoly and the ability to set prices as well as price discriminate. The market is also one of the most technology advanced, regulated and human capital intensive markets on the planet – all of which contribute to significant barriers to entry that reinforce market power. The skills gained from this module are an understanding of the physician and hospital’s voice of customer for a market research plan. In addition, the learner will gain an understanding of the range of sites of care as well provider reimbursement mechanism that are so critical for revenue generation within the hospital setting. ...
Reading
14 videos (Total: 105 min), 5 quizzes
Video14 videos
2.1.1 Provider Market Overview10m
2.1.2 Price Discrimination in Practice3m
2.1.3 Physician Market Evolution11m
2.1.4 Physician Sites of Care6m
2.2.1 Physicians in the 21st Century2m
2.2.2 What is a Physician?6m
2.3.1 Hospital Market Evolution13m
2.3.2 Hospital Features Today6m
2.3.3 Hospital Scale and Scope7m
2.3.4 Hospital Issues Today11m
2.3.5 Quality and Safety7m
2.4.1 Hospital Future Trends6m
2.4.2 Policy Impact on Hospitals9m
Quiz5 ejercicios de práctica
Healthcare Delivery Evolution10m
Physician Market10m
Hospital and Institution Market12m
Hospital Market Trajectory10m
Physician and Hospital Services Market20m
Week
3
Clock
3 horas para completar

INSURANCE MARKET

In this module you will learn about the health insurance market. Since the mid-20th century government and private health insurance has been the primary funding vehicle of health care in the industrialized world. The long story of US and other nations health reform will be examined as well. The take-away messages from this module are the health insurance market is a unique form of insurance. Furthermore, its design has been greatly impacted by government intervention over a 100-year arc.The skills gained from this module are an understanding risk and insurance as well as the technology platforms used by the insurance industry to measure cost and quality. Key knowledge for use in the capstone is an understanding health insurance reimbursement and the issues faced by insurers when they consider funding a new medical technology for patient use. ...
Reading
14 videos (Total: 112 min), 4 quizzes
Video14 videos
3.1.1 Risky Business5m
3.1.2 Utility of Wealth9m
3.1.3 How Does Insurance Work?6m
3.1.4 Moral Hazard and Adverse Selection7m
3.2.1 Early Public Health Insurance7m
3.2.2 Early U.S. Private Insurance10m
3.2.3 Major Points of Inflection8m
3.2.4 Health Insurance Today11m
3.3.1 The Uninsured Problem7m
3.3.2 America's 100 Year Health Reform Opera9m
3.3.3 Current U.S. Health Reform10m
3.3.4 Future Health Reform - Part 19m
3.3.4 Future Health Reform - Part 28m
Quiz4 ejercicios de práctica
What is Health Insurance?10m
Evolution of Health Insurance10m
Health Reform Now and Eternal10m
Insurance Market20m
Week
4
Clock
2 horas para completar

MEDICAL TECHNOLOGY MARKETS

In this module you will learn about the medical technology market. This will provide an excellent overview for the in depth look at this in Course 3 of this specialization. The focus is on the medical device and pharmaceutical market. The take-away messages from this module are medical technology prices are costly because high regulatory and development burden to get to market. In addition, the pathways to payment for medical devices are pharmaceuticals are distinct but share more in common than are dissimilar. The skills gained from this module are an understanding of the regulatory burden of securing intellectual property rights as well as getting the technology clear for use from a safety and effectiveness perspective. Learners will under the key ingredient of technology dossier required for sales and marketing of a product on a global scale. ...
Reading
11 videos (Total: 64 min), 4 quizzes
Video11 videos
4.1.1 What is a Device? What is a Drug?2m
4.1.2 Medical Device Evolution7m
4.1.3 Medical Devices Today5m
4.1.4 Vision 2010 Case11m
4.2.1 How Does a New Technology Make Money?4m
4.2.2 Obtaining FDA Approval for Pharmaceuticals4m
4.2.3 Obtaining FDA Approval for Medical Devices6m
4.3.1 The Drive Towards Cost-Effectiveness6m
4.3.2 Preparing a Global Health Technology ‘Dossier’6m
4.3.3 Pharma & Device Convergence5m
Quiz4 ejercicios de práctica
Medical Technology Evolution10m
Pharmaceuticals & Regulatory Pathways10m
Measuring Medical Technology Value10m
Medical Technology Market20m
4.4

Principales revisiones

por MRMar 10th 2018

Prof. Parente does a great job of introducing the audience to the healthcare marketplace in the United States and laying the framework for the rest of the courses to be studied in the specialization.

por SSAug 30th 2017

Really nice primer. Dr. Perente's teaching style is funny, engaging and educational! As someone taking a HEOR course myself, I would love to get an opportunity to meet him one day.

Instructor

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

Acerca de University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

Acerca del programa especializado Healthcare Marketplace

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

Preguntas Frecuentes

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