延續本系列的第一門課「商管研究中的賽局分析」，本課程將繼續介紹如何利用賽局理論的模型與均衡分析探討商管領域中的各種議題。本課程將圍繞著「資訊」展開，介紹資訊不對稱的基本類別、如何將資訊不對稱納入模型中、模型求解的基本概念，以及應用案例。學完本課程的同學將具有對商管環境中的資訊不對稱議題進行理論研究的基本能力。
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商管研究中的賽局分析（二）：資訊經濟學 (Game Theoretic Analysis for Business Research (2))
Universidad Nacional de TaiwánAcerca de este Curso
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Chino (tradicional)
Subtítulos: Chino (tradicional)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 10 horas para completar
Chino (tradicional)
Subtítulos: Chino (tradicional)
ofrecido por
Universidad Nacional de Taiwán
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Programa - Qué aprenderás en este curso
2 horas para completar
資訊經濟學簡介
在本週的課程中，我們將用輕鬆愉快的方式，為資訊經濟學與這門課做一個簡單的介紹。我們將用一些生活中的例子說明幾個重要的概念，包括資訊不對稱、道德風險、逆向選擇、篩選問題和訊號問題等，並且來闡述。
2 horas para completar
10 videos (Total 100 minutos), 5 lecturas, 1 cuestionario
10 videos
1.1 概述6m
1.2 不對稱的資訊類型9m
1.3 道德風險與逆向選擇14m
1.4 篩選問題17m
1.5 訊號問題13m
1.6 小結2m
1.7 網路交友的資訊經濟學10m
1.8 網路交友的特性7m
1.9 篩選與訊號13m
1.10 總結4m
5 lecturas
課程大綱10m
認識 NTU MOOC 製作團隊2m
常見問題（FAQs）5m
嚴謹的教科書: 《Contract Theory (The MIT Press)》10m
補充閱讀《交友網站學到的10堂經濟學：史丹佛教授教你交通阻塞、申請學校、尋找另一半背後的市場法則》10m
1 ejercicio de práctica
第一週測驗：資訊經濟學簡介10m
2 horas para completar
篩選模型
本週我們將進入模型的世界，學習如何用經濟模型來描述看不見、摸不著的資訊不對稱。我們將從篩選問題出發，用一個簡單的定價問題來介紹最經典、最基本的二元隱藏資訊篩選模型、其求解的方式，以及均衡解能帶給我們的經濟直覺與管理意涵。
2 horas para completar
10 videos (Total 90 minutos)
10 videos
2.1 概述1m
2.2 定價問題9m
2.3 何謂「篩選」9m
2.4 First best：資訊對稱時的最佳方案11m
2.5 誘因相容9m
2.6 Revelation principle11m
2.7 Second best：資訊不對稱時的最佳方案 (1)11m
2.8 Second best：資訊不對稱時的最佳方案 (2)4m
2.9 經濟直覺與管理意涵11m
2.10 Revelation principle 的證明9m
1 ejercicio de práctica
第二週測驗：篩選模型12m
2 horas para completar
篩選模型之應用：篩選零售夥伴的需求預測能力
延續上週的課程，本週我們用一個供應鏈管理的例子，一方面介紹在更為複雜的環境中如何建立與分析篩選模型，一方面也展示篩選模型能如何被應用以獲得「不直觀，但可以被解釋」的研究結論。
2 horas para completar
10 videos (Total 98 minutos), 1 lectura, 1 cuestionario
10 videos
3.1 概述2m
3.2 供應鏈結構11m
3.3 需求預測8m
3.4 模型15m
3.5 均衡中的銷售員努力程度7m
3.6 均衡中的零售商合約15m
3.7 均衡中的製造商合約7m
3.8 零售商預測能力的影響10m
3.9 如何選擇零售商6m
3.10 延伸情境與結論13m
1 lectura
補充閱讀〈Impact of Reseller’s and Sales Agent’s Forecasting Accuracy in a Multiplayer Supply Chain〉10m
1 ejercicio de práctica
第三週測驗：篩選模型之應用
2 horas para completar
傳訊模型
本週起我們轉向另一個重要的議題：訊號問題，並介紹如何建構與求解傳訊模型。我們將從最基本的二元決策出發，說明如何建構模型，以探討一個決策者如何透過非 A 則 B 的選擇去傳遞自身的隱藏資訊。我們也將介紹如何建構與分析連續決策傳訊模型。
2 horas para completar
12 videos (Total 88 minutos)
12 videos
4.1 概述3m
4.2 傳訊問題的源頭7m
4.3 傳訊模型5m
4.4 二元決策：模型設定9m
4.5 二元決策：賽局樹12m
4.6 二元決策：分析 (1)8m
4.7 二元決策：分析 (2)7m
4.8 二元決策：意涵5m
4.9 連續決策：模型設定7m
4.10 連續決策：Second best8m
4.11 連續決策：分析6m
4.12 連續決策：意涵5m
1 ejercicio de práctica
第四週測驗：傳訊模型10m
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