Acerca de este Curso

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Resultados profesionales del estudiante

15%

comenzó una nueva carrera después de completar estos cursos

29%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)

Habilidades que obtendrás

AdvertisingIntegrated Marketing CommunicationsMarketing CommunicationsMarketing

Resultados profesionales del estudiante

15%

comenzó una nueva carrera después de completar estos cursos

29%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)

Instructor

ofrecido por

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IE Business School

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up96%(3,880 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

What is IMC? IMC Planning Background

3 horas para completar
11 videos (Total 65 minutos), 2 lecturas, 1 cuestionario
11 videos
Course Overview - What is Integrated Marketing Communications?7m
Recent Trends in the Market9m
Understanding the Marketing Process5m
Decisions Required for an Effective Communications Campaign8m
Building Customer Based Brand Equity9m
Brand Loyalty6m
How to Run a Successful Marketing Communications Campaign?6m
How to Choose a Marketing Communications Agency?3m
Structure of an Advertising Agency5m
What are the Main Skills Required to Work in an Advertising Agency?3m
2 lecturas
What is Design Thinking and Why Is It So Popular?20m
Managing Brands for the Long Run45m
1 ejercicio de práctica
Module 1 Graded Assessment30m
Semana
2

Semana 2

3 horas para completar

IMC Planning Process

3 horas para completar
9 videos (Total 54 minutos), 4 lecturas, 1 cuestionario
9 videos
Steps of Effective Communications7m
Communications Objectives6m
Consumer Decision Making Process8m
How Advertising Works – AIDA and Hierarchy of Effects Models6m
Consumer Approach to the Buying Process: FCB Grid5m
Determining Marketing Communications Budget6m
Relationship Between Communications Budget & Sales4m
How to Convince Senior Executives on the Marketing Communications Budget?3m
4 lecturas
Five Ways to Build Brand Recognition10m
How Advertising Works: What do We Really Know?28m
Brands and Branding: Research Findings and Future Priorities35m
Optional Reading10m
1 ejercicio de práctica
Module 2 Graded Assessment30m
Semana
3

Semana 3

3 horas para completar

Advertising Management & Design

3 horas para completar
10 videos (Total 54 minutos), 3 lecturas, 2 cuestionarios
10 videos
Message Strategies I - Cognitive6m
Message Strategies II – Affective & Conative3m
Advertising Appeals I – Emotional, Fear, Humor5m
Advertising Appeals II – Rationality, Sex, Scarcity4m
Executional Frameworks I - Animation, Slice of Life, Dramatization, Informative6m
Executional Frameworks II – Testimonial, Authoritative, Demonstration, Fantasy4m
Spokesperson Selection5m
McCann Point of View: How Should a Creative Brief Be? What are the Main Steps of the Creative Process?11m
FCB Point of View: How Should a Creative Brief Be? What are the Main Steps of the Creative Process?3m
3 lecturas
Investopedia: Comparative Advertising10m
11 Emotional Advertising Examples Most Used by Brands15m
Optional Reading50m
2 ejercicios de práctica
Message Strategies Practice Quiz30m
Module 3 Graded Assessment30m
Semana
4

Semana 4

2 horas para completar

Marketing Communications Mix

2 horas para completar
9 videos (Total 60 minutos), 3 lecturas, 1 cuestionario
9 videos
Public Relations, Sponsorships & Cause Related Marketing8m
Alternative Marketing6m
Crisis Management7m
Digital Marketing & Social Media9m
What are the Latest Trends in Digital Marketing?3m
Search Engine Optimization & Content Marketing5m
Evaluation of an Integrated Marketing Communications Campaign8m
Ready for more?2m
3 lecturas
A Strategic Perspective on Sales Promotions15m
42 Digital Marketing Trends You Can’t Ignore in 202020m
Optional reading on social media20m
1 ejercicio de práctica
Module 4 Graded Assessment30m

Reseñas

Principales reseñas sobre INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE

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Acerca de Programa especializado: Marketing Mix Implementation

Marketing Mix Implementation

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