Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
Acerca de este Curso
IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
- 5 stars64,96 %
- 4 stars20,92 %
- 3 stars8,51 %
- 2 stars3,16 %
- 1 star2,43 %
Principales reseñas sobre MARKETING: CUSTOMER NEEDS AND WANTS
Good understanding of methods to know what customer think and how they think. Useful for anyone doing market related activities. No indepth background needed to get into this course.
Thank you for explaining everything so clearly and in an exciting way!
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
Acerca de Programa especializado: Foundations of Management
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
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