Acerca de este Curso
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Nivel intermedio

Aprox. 13 horas para completar

Sugerido: 6 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Portugués (de Brasil)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 13 horas para completar

Sugerido: 6 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Portugués (de Brasil)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

What is sports marketing?

10 videos (Total 41 minutos), 2 lecturas, 1 cuestionario
10 videos
Introduction to the Sports Marketing Course2m
What is Sports Marketing?2m
Sports Marketing Challenges4m
Marketing Basics Applied to Sports Marketing3m
The Traditional 4 P's: A Meaningful Update for Sports9m
Interview with Katrina Adams, Chairman, CEO and President, U.S. Tennis Association5m
Interview with Wally Hayward, CEO, W Partners5m
Interview with Mark Silverman, President of Big Ten Network5m
Module 1 Conclusion and Looking Ahead2m
2 lecturas
What to expect in this course10m
Suggested readings for Module 110m
1 ejercicio de práctica
Module 1 Practice Quiz4m
Semana
2
1 hora para completar

Sports Marketing: differences and similarities with other marketing

5 videos (Total 28 minutos), 1 lectura, 1 cuestionario
5 videos
Interview with Paulina Leperi, Former Manager of Delivery & Analytics, Nielson Catalina Solutions5m
Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest5m
Interview with Ken Babby, Owner, Akron RubberDucks & Jacksonville Jumbo Shrimp, Minor League Owner, USA Baseball5m
Event Marketing & Management7m
1 lectura
Suggested readings for Module 230m
1 ejercicio de práctica
Module 2 Practice Quiz4m
Semana
3
1 hora para completar

Value: Sponsorship, Partnerships & Dynamic ticket pricing

8 videos (Total 41 minutos), 1 lectura, 1 cuestionario
8 videos
Sponsorship Rights2m
Activation: Bringing Sponsorship to Life3m
Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports4m
Interview with Ryan Luckey, Assistant Vice President of Corporate Sponsorship, AT&T5m
Mark Finn, Clinical Professor of Accounting, Kellogg School of Management5m
The Value of Licensing3m
Dynamic Ticket Pricing: Matt Notowidigdo, Associate Professor of Economics, Northwestern University10m
1 lectura
Suggested readings for Module 340m
1 ejercicio de práctica
Module 3 Practice Quiz
Semana
4
4 horas para completar

Sports communication: press releases, media relations, public relations

5 videos (Total 36 minutos), 2 lecturas, 2 cuestionarios
5 videos
Communication and Public Relations in Sports: Interview with J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications15m
Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program6m
Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program7m
Press Release Peer Review Overview1m
2 lecturas
Suggested readings for Module 41h
Press Release Examples6m
1 ejercicio de práctica
Module 4 Practice Quiz2m
4.8
33 revisionesChevron Right

Principales revisiones sobre Marketing deportivo

por SMApr 12th 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

por EMAug 28th 2019

I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.

Instructor

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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