Acerca de este Curso

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Certificado para compartir
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Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
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Nivel intermedio
Aprox. 13 horas para completar
Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 13 horas para completar
Inglés (English)

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Universidad Northwestern

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up96%(1,952 calificaciones)Info
Semana
1

Semana 1

2 horas para completar

What is sports marketing?

2 horas para completar
10 videos (Total 41 minutos), 2 lecturas, 1 cuestionario
10 videos
Introduction to the Sports Marketing Course2m
What is Sports Marketing?2m
Sports Marketing Challenges4m
Marketing Basics Applied to Sports Marketing3m
The Traditional 4 P's: A Meaningful Update for Sports9m
Interview with Katrina Adams, Chairman, CEO and President, U.S. Tennis Association5m
Interview with Wally Hayward, CEO, W Partners5m
Interview with Mark Silverman, President of Big Ten Network5m
Module 1 Conclusion and Looking Ahead2m
2 lecturas
What to expect in this course10m
Suggested readings for Module 110m
1 ejercicio de práctica
Module 1 Practice Quiz30m
Semana
2

Semana 2

2 horas para completar

Sports Marketing: differences and similarities with other marketing

2 horas para completar
5 videos (Total 28 minutos), 1 lectura, 1 cuestionario
5 videos
Interview with Paulina Leperi, Former Manager of Delivery & Analytics, Nielson Catalina Solutions5m
Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest5m
Interview with Ken Babby, Owner, Akron RubberDucks & Jacksonville Jumbo Shrimp, Minor League Owner, USA Baseball5m
Event Marketing & Management7m
1 lectura
Suggested readings for Module 230m
1 ejercicio de práctica
Module 2 Practice Quiz30m
Semana
3

Semana 3

1 hora para completar

Value: Sponsorship, Partnerships & Dynamic ticket pricing

1 hora para completar
8 videos (Total 41 minutos), 1 lectura, 1 cuestionario
8 videos
Sponsorship Rights2m
Activation: Bringing Sponsorship to Life3m
Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports4m
Interview with Ryan Luckey, Assistant Vice President of Corporate Sponsorship, AT&T5m
Mark Finn, Clinical Professor of Accounting, Kellogg School of Management5m
The Value of Licensing3m
Dynamic Ticket Pricing: Matt Notowidigdo, Associate Professor of Economics, Northwestern University10m
1 lectura
Suggested readings for Module 340m
1 ejercicio de práctica
Module 3 Practice Quiz
Semana
4

Semana 4

3 horas para completar

Sports communication: press releases, media relations, public relations

3 horas para completar
5 videos (Total 36 minutos), 2 lecturas, 2 cuestionarios
5 videos
Communication and Public Relations in Sports: Interview with J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications15m
Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program6m
Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program7m
Press Release Peer Review Overview1m
2 lecturas
Suggested readings for Module 41h
Press Release Examples6m
1 ejercicio de práctica
Module 4 Practice Quiz2m

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