This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
ofrecido por


Introduction to Business Analytics: Communicating with Data
Universidad de Illinois en Urbana-ChampaignAcerca de este Curso
Habilidades que obtendrás
ofrecido por

Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
Programa - Qué aprenderás en este curso
Module 1: Pictures You See with Your Brain
This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations.
Module 2: Working Fast and Thinking Slow
This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization.
Module 3: Finding Your Data Story
In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
Module 4: Getting Your Story Across
This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience.
Reseñas
Principales reseñas sobre INTRODUCTION TO BUSINESS ANALYTICS: COMMUNICATING WITH DATA
The course does justice to its title i.e "Intoduction" but there could have been more hand on experience other than assignments. But a good start for the people getting into Data Visualization.
This course is ok for those who are looking fora good understanding of the concept of data visualization. However, there is no hands-on training on any of the data visualization tools.
It was great to give me a better understanding about the way how we can structure and systematically deliver a great data visualization. It will definitely improve my communication.
It is an amazing course for a beginner who has just ventured into the world of analytics. Not only were the lectures amazingly explained, the assignments also were interesting.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si compro el Certificado?
Is financial aid available?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.