Data-driven decision making potential unlocked. Learners will be able to obtain, manage, analyze and visualize data to gain a competitive advantage in the world of strategic business decision making.

4.6

estrellas

77 calificaciones

Ronald Guymon +5 instructores más

7031 ya inscrito

Ofrecido Por

Parte del título de grado Master of Business Administration (iMBA)
Más información

Programa especializado: Análisis comercialUniversidad de Illinois en Urbana-Champaign

Qué aprenderás

You will learn how to process data using R and RStudio. You will also explore the interaction between business principles and data analytics.
Development of an analytic mindset for approaching business problems.
The ability to appraise the value of datasets for addressing business problems using summary statistics and data visualizations.
Competence in operating business analytic software applications for exploratory data analysis.

Habilidades que obtendrás

Acerca de este Programa Especializado

16.813 vistas recientes

Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making. The courses in this Specialization will focus on strategy, methods, tools, and applications that are widely used in business. Topics covered include: Data strategy at firms Reliable ways to collect, analyze, and visualize data–and utilize data in organizational decision making Understanding data modeling and predictive analytics at a high-level Learning basic methods of business analytics by working with data sets and tools such as Power BI, Alteryx, and RStudio Learning to make informed business decisions via analytics across key functional areas in business such as finance, marketing, retail & supply chain management, and social media to enhance profitability and competitiveness.

Proyecto de aprendizaje aplicado

A central premise of these courses is that applying targeted subject-matter expertise is crucial in order to frame the correct data problem, collect and analyze data, and to develop and operationalize performance metrics. Each subject area will be followed by an in-depth project-based application and analysis exercise.

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

Aproximadamente 6 meses para completarse

Ritmo sugerido de 4 horas/semana

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

Aproximadamente 6 meses para completarse

Ritmo sugerido de 4 horas/semana

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

Obtén más información sobre Coursera para Empresas

Cómo funciona el programa especializado

Toma cursos

Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.

Proyecto práctico

Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.

Obtén un certificado

Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

Hay 6 cursos en este Programa Especializado

Curso1

Curso 1

Introduction to Business Analytics with R

4.6

estrellas

160 calificaciones

Nearly every aspect of business is affected by data analytics. For businesses to capitalize on data analytics, they need leaders who understand the business analytic workflow. This course addresses the human skills gap by providing a foundational set of data processing skills that can be applied to many business settings.

In this course you will use a data analytic language, R, to efficiently prepare business data for analytic tools such as algorithms and visualizations. Cleaning, transforming, aggregating, and reshaping data is a critical, but inconspicuous step in the business analytic workflow. As you learn how to use R to prepare data for analysis you will gain experience using RStudio, a powerful integrated development environment (IDE), that has many built-in features that simplify coding with R. As you learn about the business analytic workflow you will also consider the interplay between business principles and data analytics. Specifically, you will explore how delegation, control, and feasibility influence the way in which data is processed. You will also be introduced to examples of business problems that can be solved with data automation and analytics, and methods for communicating data analytic results that do not require copying and pasting from one platform to another.

Curso2

Curso 2

Introduction to Business Analytics: Communicating with Data

4.6

estrellas

532 calificaciones

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

Curso3

Curso 3

Tools for Exploratory Data Analysis in Business

4.8

estrellas

28 calificaciones

This course introduces several tools for processing business data to obtain actionable insight. The most important tool is the mind of the data analyst. Accordingly, in this course, you will explore what it means to have an analytic mindset. You will also practice identifying business problems that can be answered using data analytics. You will then be introduced to various software platforms to extract, transform, and load (ETL) data into tools for conducting exploratory data analytics (EDA). Specifically, you will practice using PowerBI, Alteryx, and RStudio to conduct the ETL and EDA processes.

Curso4

Curso 4

Machine Learning Algorithms with R in Business Analytics

4.6

estrellas

15 calificaciones

One of the most exciting aspects of business analytics is finding patterns in the data using machine learning algorithms. In this course you will gain a conceptual foundation for why machine learning algorithms are so important and how the resulting models from those algorithms are used to find actionable insight related to business problems. Some algorithms are used for predicting numeric outcomes, while others are used for predicting the classification of an outcome. Other algorithms are used for creating meaningful groups from a rich set of data. Upon completion of this course, you will be able to describe when each algorithm should be used. You will also be given the opportunity to use R and RStudio to run these algorithms and communicate the results using R notebooks.

Instructores

Ofrecido por

Universidad de Illinois en Urbana-Champaign

Comienza a trabajar para obtener tu maestría

Este programa especializado es parte de Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign. Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.

Más información

Preguntas Frecuentes

¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Puedo inscribirme en un solo curso?
¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.
¿Cuánto tiempo se necesita para completar un programa especializado?
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
What background knowledge is necessary?
Basic business knowledge and experience using data in Excel is recommended.
Do I need to take the courses in a specific order?
It is recommended that the courses in the Specialization be taken in the order outlined.
What will I be able to do upon completing the Specialization?
You will learn how to process data using R and RStudio.
You will explore the interaction between business principles and data analytics.
You will be able to develop an analytic mindset for approaching business problems and the ability to appraise the value of datasets for addressing business problems using summary statistics and data visualizations.
¿Recibiré crédito universitario por completar el programa especializado?
Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
¿Con qué frecuencia se ofrece cada curso del programa especializado?
Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.
¿Puedo tomar este curso de manera gratuita?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.
Where can I learn more and ask questions about earning credit or a degree from the University of Illinois at Urbana-Champaign?
Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu

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Programa especializado: Análisis comercial

Qué aprenderás

Habilidades que obtendrás

Acerca de este Programa Especializado

Proyecto de aprendizaje aplicado