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Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets....

Principales reseñas

NL

30 de abr. de 2020

Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization

FC

5 de sep. de 2021

The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.

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