Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
Este curso forma parte de Programa Especializado - Derecho de propiedad intelectual
Introduction to Intellectual Property
ofrecido por
Acerca de este Curso
Qué aprenderás
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Habilidades que obtendrás
Brand ManagementAsset ManagementValue PropositionIntellectual Property
Programa - Qué aprenderás en este curso
Semana
13 horas para completar
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
8 videos (Total 61 minutos), 4 readings, 4 quizzes
8 videos
Why Learn About Intellectual Property Law?7m
Expansion of Intellectual Property6m
Patents10m
Trademarks12m
Copyright7m
Other Regimes6m
Takeaway Points3m
4 lecturas
Pre-Course Survey (Optional)10m
Optional Reading: Intellectual Property Overview20m
Optional Reading: Why IP is Valuable45m
Overlaps in IP30m
4 ejercicios de práctica
Patent Quiz4m
Trademarks Quiz4m
Copyrights Quiz4m
Module 1 Quiz15m
Semana
23 horas para completar
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
7 videos (Total 50 minutos), 4 readings, 3 quizzes
7 videos
Basic Intellectual Property Economics8m
The Mechanisms of Intellectual Property Rights8m
The Costs of Intellectual Property6m
Mechanism of IP Rights as Property6m
Balance of Intellectual Property Rights7m
Takeaway Points2m
4 lecturas
Is IP a Natural or Utilitarian Right?25m
IP as a Public Good25m
IP and Monopolies10m
Costs and Benefits to Patents25m
3 ejercicios de práctica
IP Theories2m
Costs of IP2m
Module 2 Quiz20m
Semana
33 horas para completar
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
7 videos (Total 59 minutos), 3 readings, 3 quizzes
7 videos
Alternatives to Patent Law9m
Alternatives to Patent Law: Government Contracts10m
Alternatives to Copyright Law8m
Alternatives to Copyright: Private Subscriptions12m
Alternatives to Trademark Law8m
Takeaway Points2m
3 lecturas
Trade Secrets as an Alternative to Patents25m
Optional Reading: Beyond the Patents-Prizes Debate25m
Optional Reading: Open Source25m
3 ejercicios de práctica
Patent Law Alternatives4m
Copyright Law Alternatives6m
Module 3 Quiz15m
Semana
45 horas para completar
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
6 videos (Total 56 minutos), 5 readings, 2 quizzes
6 videos
Case Study: Apple Computers12m
Case Study: General Motors12m
Case Study: Novartis13m
Case Study: Novartis Part 24m
Takeaway Points2m
5 lecturas
Apple Computers25m
GM and the Auto Industry25m
Novartis and Pharmaceutical IP Strategies25m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
1 ejercicio de práctica
Review of IP Forms6m
Instructor
R. Polk Wagner
Professor of LawLaw School
Acerca de Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Acerca del programa especializado Derecho de propiedad intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
Preguntas Frecuentes
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