Acerca de este Curso

69,538 vistas recientes

Resultados profesionales del estudiante

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Qué aprenderás

  • Identify the various forms of intellectual property protection available under U.S. Law

  • Differentiate the advantages and disadvantages of intellectual property administration

  • Analyze effective intellectual property strategies through case studies

  • Examine alternatives to formal intellectual property protections

Habilidades que obtendrás

Brand ManagementAsset ManagementValue PropositionIntellectual Property

Resultados profesionales del estudiante

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Instructor

ofrecido por

Logotipo de Universidad de Pensilvania

Universidad de Pensilvania

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up97%(1,269 calificaciones)Info
Semana
1

Semana 1

5 horas para completar

Existing Intellectual Property Protection in the U.S.

5 horas para completar
8 videos (Total 61 minutos), 4 lecturas, 4 cuestionarios
8 videos
Why Learn About Intellectual Property Law?7m
Expansion of Intellectual Property6m
Patents10m
Trademarks12m
Copyright7m
Other Regimes6m
Takeaway Points3m
4 lecturas
Pre-Course Survey (Optional)10m
Optional Reading: Intellectual Property Overview20m
Optional Reading: Why IP is Valuable45m
Overlaps in IP30m
4 ejercicios de práctica
Patent Quiz30m
Trademarks Quiz30m
Copyrights Quiz30m
Module 1 Quiz15m
Semana
2

Semana 2

4 horas para completar

Philosophical and Economic Justifications of IP Rights

4 horas para completar
7 videos (Total 50 minutos), 4 lecturas, 3 cuestionarios
7 videos
Basic Intellectual Property Economics8m
The Mechanisms of Intellectual Property Rights8m
The Costs of Intellectual Property6m
Mechanism of IP Rights as Property6m
Balance of Intellectual Property Rights7m
Takeaway Points2m
4 lecturas
Is IP a Natural or Utilitarian Right?25m
IP as a Public Good25m
IP and Monopolies10m
Costs and Benefits to Patents25m
3 ejercicios de práctica
IP Theories30m
Costs of IP30m
Module 2 Quiz20m
Semana
3

Semana 3

4 horas para completar

Alternatives to Intellectual Property Law

4 horas para completar
7 videos (Total 59 minutos), 3 lecturas, 3 cuestionarios
7 videos
Alternatives to Patent Law9m
Alternatives to Patent Law: Government Contracts10m
Alternatives to Copyright Law8m
Alternatives to Copyright: Private Subscriptions12m
Alternatives to Trademark Law8m
Takeaway Points2m
3 lecturas
Trade Secrets as an Alternative to Patents25m
Optional Reading: Beyond the Patents-Prizes Debate25m
Optional Reading: Open Source25m
3 ejercicios de práctica
Patent Law Alternatives30m
Copyright Law Alternatives30m
Module 3 Quiz15m
Semana
4

Semana 4

4 horas para completar

Case Studies in Intellectual Property

4 horas para completar
6 videos (Total 56 minutos), 5 lecturas, 2 cuestionarios
6 videos
Case Study: Apple Computers12m
Case Study: General Motors12m
Case Study: Novartis13m
Case Study: Novartis Part 24m
Takeaway Points2m
5 lecturas
Apple Computers25m
GM and the Auto Industry25m
Novartis and Pharmaceutical IP Strategies25m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
1 ejercicio de práctica
Review of IP Forms30m

Revisiones

Principales revisiones sobre INTRODUCTION TO INTELLECTUAL PROPERTY

Ver todos los comentarios

Acerca de Programa especializado: Derecho de propiedad intelectual

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
Derecho de propiedad intelectual

Preguntas Frecuentes

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.