Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Este curso forma parte de Programa especializado: Derecho de propiedad intelectual
16.204 ya inscrito
ofrecido por
Programa especializado: Derecho de propiedad intelectualUniversidad de PensilvaniaAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
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Curso 1 de 4 en
Nivel principiante
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Habilidades que obtendrás
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 4 en
Nivel principiante
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - Qué aprenderás en este curso
5 horas para completar
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
5 horas para completar
8 videos (Total 61 minutos), 4 lecturas, 4 cuestionarios
4 horas para completar
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
4 horas para completar
7 videos (Total 50 minutos), 4 lecturas, 3 cuestionarios
4 horas para completar
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
4 horas para completar
7 videos (Total 59 minutos), 3 lecturas, 3 cuestionarios
4 horas para completar
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
4 horas para completar
6 videos (Total 56 minutos), 5 lecturas, 2 cuestionarios
Reseñas
Principales reseñas sobre INTRODUCTION TO INTELLECTUAL PROPERTY
por NL30 de abr. de 2020
Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization
por FC5 de sep. de 2021
The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.
por MO1 de oct. de 2020
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
por NM24 de ene. de 2021
This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.
Acerca de Programa especializado: Derecho de propiedad intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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