Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Este curso forma parte de Programa especializado: Derecho de propiedad intelectual
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This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Habilidades que obtendrás
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Existing Intellectual Property Protection in the U.S.
Philosophical and Economic Justifications of IP Rights
Alternatives to Intellectual Property Law
Case Studies in Intellectual Property
Reseñas
- 5 stars84,30 %
- 4 stars13,20 %
- 3 stars1,74 %
- 2 stars0,24 %
- 1 star0,49 %
Principales reseñas sobre INTRODUCTION TO INTELLECTUAL PROPERTY
Excellent frameworks and case studies that are relevant and easy to connect to (Apple, GM, etc.). Highly recommend as an intro class.
You really get a current scenario knowledge like case studies of apple and gm . lots of knowledge was given which was new and interesting.
Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization
The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.
Acerca de Programa especializado: Derecho de propiedad intelectual

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