Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Aprox. 11 horas para completar

Sugerido: 4 weeks, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    Identify the various forms of intellectual property protection available under U.S. Law

  • Check

    Differentiate the advantages and disadvantages of intellectual property administration

  • Check

    Analyze effective intellectual property strategies through case studies

  • Check

    Examine alternatives to formal intellectual property protections

Habilidades que obtendrás

Brand ManagementAsset ManagementValue PropositionIntellectual Property

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Aprox. 11 horas para completar

Sugerido: 4 weeks, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Existing Intellectual Property Protection in the U.S.

8 videos (Total 61 minutos), 4 readings, 4 quizzes
8 videos
Why Learn About Intellectual Property Law?7m
Expansion of Intellectual Property6m
Patents10m
Trademarks12m
Copyright7m
Other Regimes6m
Takeaway Points3m
4 lecturas
Pre-Course Survey (Optional)10m
Optional Reading: Intellectual Property Overview20m
Optional Reading: Why IP is Valuable45m
Overlaps in IP30m
4 ejercicios de práctica
Patent Quiz4m
Trademarks Quiz4m
Copyrights Quiz4m
Module 1 Quiz15m
Semana
2
3 horas para completar

Philosophical and Economic Justifications of IP Rights

7 videos (Total 50 minutos), 4 readings, 3 quizzes
7 videos
Basic Intellectual Property Economics8m
The Mechanisms of Intellectual Property Rights8m
The Costs of Intellectual Property6m
Mechanism of IP Rights as Property6m
Balance of Intellectual Property Rights7m
Takeaway Points2m
4 lecturas
Is IP a Natural or Utilitarian Right?25m
IP as a Public Good25m
IP and Monopolies10m
Costs and Benefits to Patents25m
3 ejercicios de práctica
IP Theories2m
Costs of IP2m
Module 2 Quiz20m
Semana
3
3 horas para completar

Alternatives to Intellectual Property Law

7 videos (Total 59 minutos), 3 readings, 3 quizzes
7 videos
Alternatives to Patent Law9m
Alternatives to Patent Law: Government Contracts10m
Alternatives to Copyright Law8m
Alternatives to Copyright: Private Subscriptions12m
Alternatives to Trademark Law8m
Takeaway Points2m
3 lecturas
Trade Secrets as an Alternative to Patents25m
Optional Reading: Beyond the Patents-Prizes Debate25m
Optional Reading: Open Source25m
3 ejercicios de práctica
Patent Law Alternatives4m
Copyright Law Alternatives6m
Module 3 Quiz15m
Semana
4
5 horas para completar

Case Studies in Intellectual Property

6 videos (Total 56 minutos), 5 readings, 2 quizzes
6 videos
Case Study: Apple Computers12m
Case Study: General Motors12m
Case Study: Novartis13m
Case Study: Novartis Part 24m
Takeaway Points2m
5 lecturas
Apple Computers25m
GM and the Auto Industry25m
Novartis and Pharmaceutical IP Strategies25m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
1 ejercicio de práctica
Review of IP Forms6m

Instructor

Avatar

R. Polk Wagner

Professor of Law
Law School

Acerca de Universidad de Pensilvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Acerca del programa especializado Derecho de propiedad intelectual

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
Derecho de propiedad intelectual

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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