Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
ofrecido por
Management of Fashion and Luxury Companies
Università BocconiAcerca de este Curso
230,160 vistas recientes
Resultados profesionales del estudiante
50%
comenzó una nueva carrera después de completar estos cursos
45%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Persa
Habilidades que obtendrás
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Resultados profesionales del estudiante
50%
comenzó una nueva carrera después de completar estos cursos
45%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Persa
ofrecido por
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Programa - Qué aprenderás en este curso
3 horas para completar
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3 horas para completar
10 videos (Total 55 minutos), 8 lecturas
10 videos
2. New Trends6m
3. The Dream Factor and Media System4m
4. What Is Luxury?6m
5. Luxury as a Product4m
6. Luxury as a Business3m
7. Luxury as a Culture4m
8. Luxury as a Customer3m
9. What Is Luxury Not?4m
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5m
8 lecturas
Above and Beyond the Course10m
Surviving the Course10m
About Professors10m
Additional Readings & Material10m
Coffee with a Fashion Expert10m
Careers in Fashion and Luxury Companies10m
Best Practices in Fashion and Luxury Companies10m
Slides and Pinterest10m
2 horas para completar
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2 horas para completar
16 videos (Total 125 minutos), 1 lectura
16 videos
Fashion Market Segmentation10m
Business Models Framework5m
Business Models in the Market5m
Luxury Brands6m
Luxury Conglomerates4m
Premium Brands5m
Designer Brands6m
Vertical Retailers - Mass or Fast8m
Interview with Moncler10m
Licensing21m
Interview with Rainbow3m
Textile Industry3m
Ingredient Brands3m
Interview with Albini16m
Interview with Vitale Barberis Canonico11m
1 lectura
Slides and Pinterest10m
2 horas para completar
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2 horas para completar
8 videos (Total 50 minutos), 2 lecturas, 1 cuestionario
8 videos
The Concept of Stylistic Identity5m
How to Develop a Collection7m
Brand Identity7m
Case Study: Woolmark2m
Interview: Landor and Associates8m
Case Study: DSQUARED27m
Case Study: BOTTEGA VENETA3m
2 lecturas
Slides and Pinterest10m
About Quizzes - Read carefully10m
1 ejercicio de práctica
Modules 1-330m
2 horas para completar
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2 horas para completar
7 videos (Total 100 minutos), 3 lecturas
7 videos
How to Build a Strong Communication Identity12m
Masstige19m
The Digital Challenge4m
Round Table with International Bocconi Students18m
Interview with Tomaso Galli18m
Interview with Attila & Co.14m
3 lecturas
Slides and Pinterest10m
Additional Material10m
How is 3D printing changing fashion?10m
Reseñas
Principales reseñas sobre MANAGEMENT OF FASHION AND LUXURY COMPANIES
por KM8 de jun. de 2020
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
por VK30 de ene. de 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
por PM1 de mar. de 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
por OH29 de nov. de 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
- es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
- Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si compro el Certificado?
Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.
Is financial aid available?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el vínculo de Ayuda económica que está debajo del botón 'Inscribirse' a la izquierda. Se te pedirá que completes una solicitud y recibirás una notificación cuando se apruebe. Obtén más información.
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
