Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 18 horas para completar

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Strategic ManagementBusiness ModelLuxury GoodsBrand Management
Los estudiantes que toman este Course son
  • Marketing Specialists
  • Retailers
  • Designers
  • Creative Directors
  • Auditors

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 18 horas para completar

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

10 videos (Total 55 minutos), 8 lecturas
10 videos
2. New Trends6m
3. The Dream Factor and Media System4m
4. What Is Luxury?6m
5. Luxury as a Product4m
6. Luxury as a Business3m
7. Luxury as a Culture4m
8. Luxury as a Customer3m
9. What Is Luxury Not?4m
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5m
8 lecturas
Above and Beyond the Course10m
Surviving the Course10m
About Professors10m
Additional Readings & Material10m
Coffee with a Fashion Expert10m
Careers in Fashion and Luxury Companies10m
Best Practices in Fashion and Luxury Companies10m
Slides and Pinterest10m
Semana
2
2 horas para completar

The Evolution of Business Models: From Designers to Fast Fashion Retailers

16 videos (Total 125 minutos), 1 lectura
16 videos
Fashion Market Segmentation10m
Business Models Framework5m
Business Models in the Market5m
Luxury Brands6m
Luxury Conglomerates4m
Premium Brands5m
Designer Brands6m
Vertical Retailers - Mass or Fast8m
Interview with Moncler10m
Licensing21m
Interview with Rainbow3m
Textile Industry3m
Ingredient Brands3m
Interview with Albini16m
Interview with Vitale Barberis Canonico11m
1 lectura
Slides and Pinterest10m
Semana
3
2 horas para completar

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

8 videos (Total 50 minutos), 2 lecturas, 1 cuestionario
8 videos
The Concept of Stylistic Identity5m
How to Develop a Collection7m
Brand Identity7m
Case Study: Woolmark2m
Interview: Landor and Associates8m
Case Study: DSQUARED27m
Case Study: BOTTEGA VENETA3m
2 lecturas
Slides and Pinterest10m
About Quizzes - Read carefully10m
1 ejercicio de práctica
Modules 1-340m
Semana
4
2 horas para completar

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

7 videos (Total 100 minutos), 3 lecturas
7 videos
How to Build a Strong Communication Identity12m
Masstige19m
The Digital Challenge4m
Round Table with International Bocconi Students18m
Interview with Tomaso Galli18m
Interview with Attila & Co.14m
3 lecturas
Slides and Pinterest10m
Additional Material10m
How is 3D printing changing fashion?10m
4.7
516 revisionesChevron Right

50%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Management of Fashion and Luxury Companies

por PMMar 2nd 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

por WZFeb 5th 2016

very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.

Instructores

Avatar

Erica Corbellini

Director
MAFED - Master in Fashion, Experience and Design Management
Avatar

Stefania Saviolo

Director
Luxury & Fashion Knowledge Center - SDA Bocconi

Acerca de Università Bocconi

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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