Acerca de este Curso

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Resultados profesionales del estudiante

50%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Persa

Habilidades que obtendrás

Strategic ManagementBusiness ModelLuxury GoodsBrand Management

Resultados profesionales del estudiante

50%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Persa

ofrecido por

Logotipo de Università Bocconi

Università Bocconi

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up98%(18,163 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

3 horas para completar
10 videos (Total 55 minutos), 8 lecturas
10 videos
2. New Trends6m
3. The Dream Factor and Media System4m
4. What Is Luxury?6m
5. Luxury as a Product4m
6. Luxury as a Business3m
7. Luxury as a Culture4m
8. Luxury as a Customer3m
9. What Is Luxury Not?4m
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5m
8 lecturas
Above and Beyond the Course10m
Surviving the Course10m
About Professors10m
Additional Readings & Material10m
Coffee with a Fashion Expert10m
Careers in Fashion and Luxury Companies10m
Best Practices in Fashion and Luxury Companies10m
Slides and Pinterest10m
Semana
2

Semana 2

2 horas para completar

The Evolution of Business Models: From Designers to Fast Fashion Retailers

2 horas para completar
16 videos (Total 125 minutos), 1 lectura
16 videos
Fashion Market Segmentation10m
Business Models Framework5m
Business Models in the Market5m
Luxury Brands6m
Luxury Conglomerates4m
Premium Brands5m
Designer Brands6m
Vertical Retailers - Mass or Fast8m
Interview with Moncler10m
Licensing21m
Interview with Rainbow3m
Textile Industry3m
Ingredient Brands3m
Interview with Albini16m
Interview with Vitale Barberis Canonico11m
1 lectura
Slides and Pinterest10m
Semana
3

Semana 3

2 horas para completar

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

2 horas para completar
8 videos (Total 50 minutos), 2 lecturas, 1 cuestionario
8 videos
The Concept of Stylistic Identity5m
How to Develop a Collection7m
Brand Identity7m
Case Study: Woolmark2m
Interview: Landor and Associates8m
Case Study: DSQUARED27m
Case Study: BOTTEGA VENETA3m
2 lecturas
Slides and Pinterest10m
About Quizzes - Read carefully10m
1 ejercicio de práctica
Modules 1-340m
Semana
4

Semana 4

2 horas para completar

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

2 horas para completar
7 videos (Total 100 minutos), 3 lecturas
7 videos
How to Build a Strong Communication Identity12m
Masstige19m
The Digital Challenge4m
Round Table with International Bocconi Students18m
Interview with Tomaso Galli18m
Interview with Attila & Co.14m
3 lecturas
Slides and Pinterest10m
Additional Material10m
How is 3D printing changing fashion?10m

Revisiones

Principales revisiones sobre MANAGEMENT OF FASHION AND LUXURY COMPANIES

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