Chevron Left
Volver a Management of Fashion and Luxury Companies

Opiniones y comentarios de aprendices correspondientes a Management of Fashion and Luxury Companies por parte de Università Bocconi

4.7
estrellas
5,291 calificaciones

Acerca del Curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Principales reseñas

VK

30 de ene. de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

1 de mar. de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filtrar por:

1 - 25 de 1,291 revisiones para Management of Fashion and Luxury Companies

por Camila T

23 de ene. de 2017

por Viktoria S

26 de abr. de 2017

por William N

24 de ene. de 2018

por Elena B

18 de mar. de 2020

por stefano g

3 de jul. de 2017

por Daria K

28 de jul. de 2019

por Anastasia

7 de oct. de 2018

por VASILISA K

31 de ene. de 2020

por Vandana S

27 de ene. de 2017

por Wei Z

5 de feb. de 2016

por Levi N

20 de abr. de 2020

por Jenny P M A

8 de dic. de 2019

por Parameswaran C

23 de jun. de 2020

por Isa C

15 de may. de 2018

por Priscilla M

2 de mar. de 2017

por kiran P

22 de abr. de 2021

por Sofia L

29 de mar. de 2021

por Mara M

12 de jun. de 2019

por Xiangyi L

11 de mar. de 2020

por Sofia

26 de ene. de 2016

por Claudia C C

17 de nov. de 2017

por Gen o E

15 de dic. de 2020

por Chiara Z

5 de dic. de 2021

por Rakshith

20 de mar. de 2017

por Chitra B

24 de feb. de 2019