This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Este curso forma parte de Certificado profesional de Análisis de meta marketing
Ofrecido Por

Acerca de este Curso
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Habilidades que obtendrás
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
The Importance of Analytics in Marketing
Marketing Data Sources
Marketing Measurement and Analytics Tools
Data and Privacy
Reseñas
- 5 stars83,18 %
- 4 stars13,25 %
- 3 stars2,34 %
- 2 stars0,90 %
- 1 star0,30 %
Principales reseñas sobre MARKETING ANALYTICS FOUNDATION
I am so excied to learn from a teacher that is so vast in the knowledge of what he teaches. i must finish the the entire courses of six.
A fantastic overview and introductory course. I've never understood what really goes on "behind the curtain", and this course explains it all in a very easy to understand way.
Loved this course! its very easy to follow and unserdstand. its clear and the instructor speaks clearly and slowly. i learned so much in such a short period!
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
Acerca de Certificado profesional de Análisis de meta marketing

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.