This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Este curso forma parte de Certificado profesional de Análisis de meta marketing
ofrecido por

Acerca de este Curso
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Qué aprenderás
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Habilidades que obtendrás
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
ofrecido por

Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - Qué aprenderás en este curso
The Importance of Analytics in Marketing
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
Marketing Data Sources
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
Marketing Measurement and Analytics Tools
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
Data and Privacy
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
Reseñas
- 5 stars83,66 %
- 4 stars13,21 %
- 3 stars2,36 %
- 2 stars0,49 %
- 1 star0,24 %
Principales reseñas sobre MARKETING ANALYTICS FOUNDATION
I have no background and was able to learn and apply skills learned. Set up helps retain information and learn at a good pace.
I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.
I really like the course and it organisation. Most gratefully to the faciliator, she has indeed make the course more presentable and easy to learn
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
Acerca de Certificado profesional de Análisis de meta marketing
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.