This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Este curso forma parte de Certificado profesional de Análisis de meta marketing
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ofrecido por
Acerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 6 en
Nivel principiante
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish)
Qué aprenderás
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Habilidades que obtendrás
- Data Analysis
- Marketing
- Digital Marketing
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 6 en
Nivel principiante
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish)
ofrecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - Qué aprenderás en este curso
3 horas para completar
The Importance of Analytics in Marketing
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
3 horas para completar
16 videos (Total 50 minutos), 4 lecturas, 3 cuestionarios
3 horas para completar
Marketing Data Sources
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
3 horas para completar
15 videos (Total 70 minutos), 2 lecturas, 3 cuestionarios
4 horas para completar
Marketing Measurement and Analytics Tools
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
4 horas para completar
12 videos (Total 42 minutos), 4 lecturas, 9 cuestionarios
2 horas para completar
Data and Privacy
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
2 horas para completar
11 videos (Total 44 minutos), 2 lecturas, 3 cuestionarios
Reseñas
- 5 stars83,66 %
- 4 stars13,21 %
- 3 stars2,36 %
- 2 stars0,49 %
- 1 star0,24 %
Principales reseñas sobre MARKETING ANALYTICS FOUNDATION
por V13 de feb. de 2022
I have no background and was able to learn and apply skills learned. Set up helps retain information and learn at a good pace.
por JG13 de may. de 2022
I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.
por AD22 de mar. de 2022
I really like the course and it organisation. Most gratefully to the faciliator, she has indeed make the course more presentable and easy to learn
por VT3 de dic. de 2021
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
Acerca de Certificado profesional de Análisis de meta marketing
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
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