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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,605 calificaciones
625 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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351 - 375 de 613 revisiones para Digital Media and Marketing Principles

por Rohit Y

2 de jul. de 2020

good course

por Sadhana.s (

27 de jun. de 2020

Good course

por Shubham D

13 de ago. de 2019

Nice course

por Ade A P

8 de dic. de 2018

Good Course

por Sidhantha S

2 de jul. de 2017

Thank you .

por Daddy a E G

28 de sep. de 2016

Enjoyed it!

por Mashael M S A

25 de nov. de 2021

​very good


25 de jun. de 2021


por Caliph O

13 de dic. de 2020

Thank you!

por Amanda O

13 de dic. de 2016



23 de jul. de 2021


por vayugundla v p

23 de jul. de 2021


por Sandra l c c

28 de abr. de 2021


por Adnan k

11 de sep. de 2020


por Shrishti S

5 de jul. de 2020

Thank you

por Lucia D

5 de jul. de 2020

very good

por Prasenjit B

14 de may. de 2020

very good

por Margarito Z

18 de jul. de 2019


por Jaime A M B

18 de jun. de 2018


por Akash M

30 de oct. de 2017

Very nice

por Claudio D S F

17 de oct. de 2017

very good

por Praewan S

6 de jul. de 2021



26 de may. de 2020

Good one

por Eman K A H

20 de jun. de 2018


por Samuel A

18 de dic. de 2017

Loved it