The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Este curso forma parte de Programa especializado: mercadeo digital

Acerca de este Curso
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Prueba Coursera para negociosHabilidades que obtendrás
- Digital Marketing
- Marketing Channel
- Social Media
- Mobile Marketing
- Integrated Marketing Communications
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Prueba Coursera para negociosOfrecido por
Comienza a trabajar para obtener tu maestría
Programa - Qué aprenderás en este curso
Course Overview and The Changing Landscape
Key Processes and Core Strategies
Smart and Social Media Channels
Mobile Media and Beyond the Screens
Reseñas
- 5 stars64,33 %
- 4 stars22,11 %
- 3 stars7,54 %
- 2 stars3,38 %
- 1 star2,62 %
Principales reseñas sobre MEDIOS DIGITALES Y PRINCIPIOS DEL MARKETING
This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
The information was very detailed and thorough, and the extra reading was very interesting and informative. However, the instructor was boring and hard to engage with.
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
Acerca de Programa especializado: mercadeo digital

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