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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,626 calificaciones
630 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24 de ene. de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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201 - 225 de 618 revisiones para Digital Media and Marketing Principles

por Kanika B

19 de sep. de 2020

this helped me in learning so many new things

por Omar S O

11 de mar. de 2019

I loved it! I highly and deeply recommend it!

por Mahesh V

22 de abr. de 2018

The course is very good on digital landscape.

por Eshraga E

16 de nov. de 2021

دورة مفيدة بكل المقاييس افخورة بأنني اجتزتها

por Shrejus P

20 de ago. de 2020

very interesting and knowledgeable course...

por Ishan K

1 de jun. de 2020

i get to learn a lot about digital marketing

por Liu X

24 de sep. de 2020

Excellent professor! Thank you sooom much!!

por Maria R L P

28 de sep. de 2021

The best course of marketing i ever took!

por Deleted A

7 de sep. de 2020

very interesting and enlightening course

por Md A R S

6 de sep. de 2020

learn cool things about Digital Media :)

por Annette A

16 de ago. de 2020

Key points well emphasized learned a lot


15 de nov. de 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

por Oscar C

16 de abr. de 2020

Great teacher, materials and resources.


10 de abr. de 2020

The course is very simple and valuable.

por Christian M N

29 de sep. de 2020


Really in the digital strategy.

por Podshivalova I

10 de ago. de 2020

Very interesting and structured course

por Hailemariam K G

18 de may. de 2019

I have learned a lot from this course!

por Vicha R B

23 de may. de 2018

very fun learning digitally. thank you

por Istvan R

27 de sep. de 2015

Well organized course with great refer

por Sutapa P

6 de ago. de 2021

very informative and helpful content.

por Mioara F

28 de jul. de 2021

Amazing videos with clear explanation

por hassani c

21 de abr. de 2021

No he podido descargar mi certificado

por Boris V

24 de dic. de 2018

Excellent course! Many thanks indeed.

por Eve M

29 de dic. de 2020

enjoyed learning and the flexibility


22 de dic. de 2020

Am highly impressed, I gave 5 stars