The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
por Daniel K•
A very good and comprehensive course providing in-depth information about digital media and marketing. The charts could have been a little more structured in my personal opinion, but apart from that everything was perfect!
por Ismaila I•
This course has really been helpful to me. I now have knowledge about online marketing, content marketing, digital media, Google Ads and Facebook Ads.
It is really an excellent course and I recommend it to everyone
por Reber E J•
I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.
por Tony T•
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
por Ricardo S•
the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.
The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.
por Andrés W•
Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.
por Gaurav S•
2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices
por Catarina S•
Was very interesting to learn on new technologies applied to advertising and the assessments make us really study the topics and consolidate the learning
por DEZERA L P•
I found the course very informative and the Professor very knowledgable. It provided a very good basis of understanding for the digital marketing space.
por Yesenia I L R•
Es bueno, lo malo es que lo complete desde octubre y no he recibo mi certificado, no se que pasa, no se comunicarme con Ustedes, qué debo hacer.
por Jiyun C•
Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!
por Juliet T•
Very interesting topic. There was a lot for me to digest. I had an easier time following the downloaded notes while watching the lectures.
Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.
por Roshen S•
The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.
por Veronica L•
Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.
por Cristóbal O E•
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
por Brett C M•
There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.
por SOULLARD J•
Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.
por Vishal A•
Great course! I think the pacing could have been a little slower as there are people whose first language is not English.
por Angie F•
Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.
por Daniel A•
some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity
por Ahan M•
Quizzes aren't too easy altogether, the 80% minimum is a good idea, and I liked the clarity of the instructor.
por Aniket M•
Great experience with courser but I can't see that much practical ability in this course. Not totally happy.
por Jennifer R•
Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.