Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
por Cesar A A•
Sep 11, 2016
The video lectures are not engaging at all.
por Alexandru S•
Feb 03, 2016
A little bit too basic, I expected more.
por Aglaja J•
Sep 09, 2016
not very creative in terms of approach
por Nicolas L•
Nov 11, 2019
Interesting but a little tedious
por Rodrigo C R•
Sep 16, 2015
very slow pacing but ok content
por Faiza C•
Aug 10, 2017
Too much of theory.
por Natalye P•
May 02, 2017
I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far. The instructor is obviously reading directly from a script because of her constant long pauses between words and how frequently she gets lost when presenting information. She also clicks to new slides and bullet points at the wrong time which is very disruptive. The information presented on the slides really does not summarize what she is saying at all and I constantly had to refer to the transcript to get the information I needed to write down.
The assesment questions for this course are also quite poor and a lot of the time need to be further researched online. The quiz questions also seem more involved than the lectures presented and can need some researching as well. I was looking forward to this course and I am disappointed. The instruction for this course seems like she does not the subject well enough to provide insight and quite possibly as if this is the first time she is giving a lecture/presentation.
por Sofia P•
Feb 15, 2017
This type of course structure may work at an undergrad level, but for continuing education it is sub-par.
The video lectures were the instructor reading the slides, reading from the course reading, or showing videos that were listed in the course reading. The course quizzes had too many questions that focused on memorizing details from the case studies or a statistic shown for a bit in the lectures rather than try to foster understanding of the material.
There were some technical issues such as links from the course readings expiring and not being replaced, in-lecture questions dealing with a subject matter different from the topic of the lecture, etc.
The one good thing from this course - it uses a great textbook (free), which provides lots and lots of useful data and insights into digital marketing - and this is the sole reason the course gets 2 stars instead of 1.
por Pascal A S•
Jan 22, 2018
The video lectures were okay and likely helpful for beginners, but not particularly insightful for people with some background. The quizzes were sometimes borderline bad in that I could easily argue that 3 out of 4 answers provided are valid. I also flagged a question that seems wrong, generally (at least when reading the original paper he is referring to). Also, and this is a general complaint with these kind of courses: They never give you an explanation why they consider a given answer as wrong (or better compared to other answers available). Thus, leaning from quizzes is limited.
por Krisztina F•
Aug 05, 2016
Not up to my expectations. Compared to the previous modules in this specialisation, the lectures are dry, the presenter is not focused and slides are sometimes mixed up. The reading material is great and a definite plus is that it is free. But the lectures should be more practical (not just the bullet points of the book), and the weekly assignment should not be a chapter summary question. The course developers should have taken the time to develop a case study for each topic, like in the first module in this spec. I highly recommend reviewing and improving the content.
Oct 07, 2019
Some of the content is useful. Overall the course is not prepared very well. There are typos in the quiz questions and some of the reading material is very average - not what you would expect from a course designed by a respected university. I found I didn't learn as much in this course as some of the others in this specialization because the course designers obviously don't care about the students' engagement of depth of learning experience.
You would be better of reading a few free blog posts on the internet or auditing this course.
por Maria R•
Jan 06, 2016
For multiple modules, the questions were out of order. Some of the videos didn't seem polished to the point that it made me think it was not the final edits?
Also, from other Coursera courses, I really valued interviews and summaries that highlighted the key points (vs a summary of the topics convered).
Finally, the module quizzes didn't seem to highlight the key points, but instead had questions specific to not-so-important details (e.g., which agency created the MB campaign).
por Mauricio P•
May 25, 2017
Great subject matter. Very interesting content. But the presenter kills the course with her obvious reading. Slides could be much better presented and illustrated. Very poor visual aids. Some times the slides are not going at the pace she is reading, because she didn't click on time. She could follow the teleprompter on time avoiding her to make so many pauses and waiting to catch up with the screen. This course has many areas of improvement!
por Alexander S•
Sep 24, 2016
Honestly didn't learn much from this course. The majority of content is simply common sense, and things you'll know if you've spent any time on the internet in the recent years. The good parts were the evaluation of different marketing channels (traditional and digital) and various stats on how people spend from the industry (ownership of TV networks, time spent per day on different media, etc.).
por Jessica P•
Jun 28, 2016
The presenter in this course is hard to follow and does not have good slides. She often does not put her bullet points or lists on the slides ( I am a visual learner and she does not provide enough on screen info) She is really uncomfortable and makes it really hard to listen to her talk. She struggles through the entire presentation which is just super distracting. Content is good though.
Feb 18, 2016
The instructor needs improvement on her presentation skills. She is just reading off the slides instead of providing more examples and scenarios to help student comprehend the material. I have to retake almost every quiz under her courses. In previous courses, I passed quizzes in one try. Please improve material or get a better instructor.
Dec 27, 2015
based on impressions after module 1:
-quality of lectures: just dry material from books. not engaging
- repetitions (videos in reading materials and in lecture) sometimes feeling that it is waste of time
-quizz questions are hardly connected to lectures
disappointed and discouraged. give a try to module 2 and will see.
por Amruta M•
Sep 08, 2020
I wouldn't say this course is not value addition, but it imparts very little compared to first three courses. The content seemed repetitive and vague. The professor read out all the slides. Lot of research had do be done to complete the final assignment as the course material didn't seem sufficient.
por Zeynep A K•
May 09, 2016
I think this course could have been more interesting. It was very dry with just slides and majority of the examples were not explained well. Especially the one about the marketing plan was not about plan but about presentation skills. This course content definitely needs update.
por Andrea R•
May 19, 2016
I found this course less engaging than the previous ones in the specialization. I would have appreciated if the video lessons were focusing more on commenting case studies; in many cases I had the impression that the Professor was simply reading the slides...
por Karen H•
Aug 24, 2016
The first week was a bit dry but improved the following weeks. Articles we read were interesting and the assignments were engaging. Since I wanted to achieve a high grade, I found that the weekly assignments took longer to complete than described.
por Arjun S•
Jun 18, 2019
The professor was clearly reading from a prompter, which resulted in the sentences being broken and having a very poor flow. This was improved in the next course with animations and engaging videos, but this course was not enjoyable :(
por Guia G•
May 04, 2017
I don't feel like the videos were helpful in explaining and offering guidance. They were boring and basically repeated everything given in the readings. The delivery should be improved. Kevin Hartman was clearer
por Rex C D•
Mar 06, 2017
The lectures were nothing more than a person reading from the reference text. There seemed to be a lack of understanding of the material--even the jokes were taken from the book (without credit to the author).
por Jana B•
Feb 18, 2017
very boring lectures, the professor should not read the slides, but actually try to speak her own words, because this is causing lost interest and as a result less attention paid and less knowledge received.