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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,574 calificaciones
617 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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426 - 450 de 605 revisiones para Digital Media and Marketing Principles


17 de dic. de 2018

very good fundamental introductory information on digital marketing. Well designed and perfectly taught.

por Anika-Sara S

8 de oct. de 2015

A great course with good literature, easy to follow videos, a nice community, and very helpful content!

por Jamal B

7 de oct. de 2020

This course was very helpful in giving my the knowledge how to market products in this new digital era

por Mahima L

19 de ago. de 2020

in the fourth week the content was good, but the way instructor teaches is very difficult to follow.

por João T D G

10 de may. de 2017

Great course. I think it needs some reviews and content update, because digital evolves really fast.

por Kailash P

25 de may. de 2020

This course was good providing all insights of the digital. Just need to upgrade the course content

por Sudeepti P

27 de ago. de 2019

Good course, could have more practice exercises. But the instructor taught the course really well !

por Juan S D

3 de mar. de 2016

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

por Catherine S

1 de may. de 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

por RAO A R K

27 de abr. de 2020

Good course with easy learning, but the course is quite old (2016) needs to be updated.

por nishi a

20 de nov. de 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

por Harish E

5 de dic. de 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

por Dario J

12 de ago. de 2020

Very insightful. Now I feel I have a better understanding of marketing communication

por Amir M M L

18 de dic. de 2019

Great Course with good information and resources , but needs more practical chapters

por Mohammad H N

24 de jul. de 2020

This course is good but I think they may also focus on how to improve this course.

por Vitor J d O

26 de abr. de 2016

Great course for anyone willing to understand and master digital marketing.

por mubasher a

17 de oct. de 2020

A course that is go through how the ads and marketing principles go along

por pratibha g

31 de ago. de 2016

Very nice concepts which helped me to understand the topics nicely.

por Sombit N

3 de sep. de 2015

Very good course to go through as a beginner in Digital Marketing.

por Manisha D

7 de nov. de 2016

Quiet informative and good course. It's worth taking the course.

por Muhaiminur R S

21 de ene. de 2021

good enough for the big business but not for the small business

por Deep J G

14 de jul. de 2020

The course is informative and interesting with good examples.

por Ulfath J

26 de jun. de 2020

good course for an intro into the world of digital marketing

por Marsha M

21 de abr. de 2020

Easy to navigate and yet still a challenging course.

por Giuseppe G

1 de feb. de 2021

Full and packed with many Digital Mkt Principles