The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
por Louis C•
This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.
por Karen F•
Good content but the peer-grading system is compromised by users who don't understand / follow the guidelines set
por Andrew O•
It is a good overview but there are errors on week 4 (especially the quiz) and the instructor is a bit dry.
por Marcus U•
They put the right content in evidence but I felt miss more market experience from the tutor in this field.
por Santoshkumar P•
Thanks for updating the resources. The interviews were a great addition and added a lot of insight.
por Bente N•
This Module was very interesting. It just have to be updated as things change so fast!
por Romain V•
The landscape is quite basic and would require further development to be more relevant
por Gisela S•
Overall is fine. Possible room for improvement will be the case study questionaries.
por Paschalis A•
Some times the questions in the test were in my opinion irrelevant to the material.
por Benjamin D•
This course could be improved by assignments that require more critical thinking.
por Daniel A M H•
Very good information but the way it was presented was very bored and sistematic
por Subhajyoti C•
This course covers the topics only superficially but with not enough details.
por Michelle A H•
The content is good, but the way the lectures are given not so much.
por Ng K W•
The lecturer seems to be reading off the text - could be better.
por C K L•
Course was poorly put together with errors that are not fixed.
por Gaurav B•
Good Lectures and Videos.
Practical Example are Not Provided.
por Xueyan X•
Quite basic stuff, only the AR/VR part was interesting.
por Cesar A A•
The video lectures are not engaging at all.
por Alexandru S•
A little bit too basic, I expected more.
por Aglaja J•
not very creative in terms of approach
por Nicolas L•
Interesting but a little tedious
por Rodrigo C R•
very slow pacing but ok content
por Faiza C•
Too much of theory.
por Natalye P•
I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far. The instructor is obviously reading directly from a script because of her constant long pauses between words and how frequently she gets lost when presenting information. She also clicks to new slides and bullet points at the wrong time which is very disruptive. The information presented on the slides really does not summarize what she is saying at all and I constantly had to refer to the transcript to get the information I needed to write down.
The assesment questions for this course are also quite poor and a lot of the time need to be further researched online. The quiz questions also seem more involved than the lectures presented and can need some researching as well. I was looking forward to this course and I am disappointed. The instruction for this course seems like she does not the subject well enough to provide insight and quite possibly as if this is the first time she is giving a lecture/presentation.
por Sofia P•
This type of course structure may work at an undergrad level, but for continuing education it is sub-par.
The video lectures were the instructor reading the slides, reading from the course reading, or showing videos that were listed in the course reading. The course quizzes had too many questions that focused on memorizing details from the case studies or a statistic shown for a bit in the lectures rather than try to foster understanding of the material.
There were some technical issues such as links from the course readings expiring and not being replaced, in-lecture questions dealing with a subject matter different from the topic of the lecture, etc.
The one good thing from this course - it uses a great textbook (free), which provides lots and lots of useful data and insights into digital marketing - and this is the sole reason the course gets 2 stars instead of 1.