Chevron Left
Volver a Digital Media and Marketing Principles

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,574 calificaciones
617 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

Filtrar por:

451 - 475 de 605 revisiones para Digital Media and Marketing Principles

por Jc B

1 de oct. de 2015

Great overview with good example and PDF. Thanks

por Mick R

19 de jun. de 2017

Great course with updated and relevant topics.

por Alexia L B

23 de oct. de 2018

Good class, especially if you are a beginner

por Ryan K

12 de oct. de 2020

It was informative and fit the description.

por Dan S

6 de abr. de 2020

Great subject matter, well laid out course.

por Alejandro T

24 de jun. de 2019

I would really like more updated contents.

por januario c

22 de dic. de 2019

its ok. but is a lot general information.

por Javier V

6 de may. de 2018

A Good introduction to Digital Marketing

por Divya V

29 de dic. de 2020

Very informative,I learnt a lot.

por Sutanu K

27 de ene. de 2017

need more video oriented lecture.

por Ivan F A T

17 de jun. de 2018

Good course, very instructive.

por Alan A

22 de abr. de 2021

Great course for beginners

por Christian B

22 de nov. de 2015

Great overview and tips!

por James T S

21 de ago. de 2015

Great course, Thank you!

por Sohaila S

18 de nov. de 2018

thanks for your effort

por Jaime R

27 de nov. de 2015

Very interesting stuff

por Muskan R

7 de jun. de 2020

great and insightful

por R S

29 de ago. de 2020

It was really Good.

por Ahmed Z

2 de abr. de 2016

A wonderful course.

por Nikhil G S

7 de nov. de 2020

very good lectures

por Lisseth M

2 de mar. de 2019

Interesting course

por Nikolas P

3 de ago. de 2016

Pretty good course

por Alfredo A

20 de jul. de 2019

Very good course

por LeAnn S

23 de sep. de 2019

Great course!

por Eeshaa N S

30 de may. de 2018

Great course!