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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.4
estrellas
2,574 calificaciones
617 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Principales reseñas

SK
1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

DD
24 de ene. de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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501 - 525 de 606 revisiones para Digital Media and Marketing Principles

por Sandra O M G

25 de oct. de 2016

The proposition of the course is very interesting. The content, especially from the required book is very good but I think the instructor could dive deeper in the content of her lectures and they could be a little bit more dynamics.

por Reynaldo G

27 de nov. de 2020

The final assignment difficulty is above the level of the instruction given by the instructor. Other coursera courses apply a different methodology, they teach you with examples then you apply those examples in the final assignment

por Deleted A

21 de jul. de 2017

Preface: I audited the course. Similar to the other courses in the Specialization, the course is a reading-heavy course with the videos being supplemental. Decent primer for those who haven't been following digital trends.

por David M

29 de jun. de 2020

Somewhat basic, and many of the examples are dated. Digital marketing is relatively new, with rapid changes and innovation. Using materials that are 3-5 years old is not ideal, and in some cases outright misinformation.

por Sameeya R

17 de jun. de 2020

Good information about digital marketing in principal in this course but Weak Content. unclear course plan. overall the previous 3 courses of the specialization were more of a value addition than this one.

por Dmytro S

23 de ene. de 2017

The course is really worse than previous too. Information is to abstract, the teacher tells some obvious things. The one thing I liked are course materials - for this I give 3 stars, not 2.

por Thiện L

2 de mar. de 2016

Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.

por Sanchit M

23 de may. de 2017

The tutor doesn't seem very interactive and original. It is evident that she is just reading from some screen and the content covered are almost exactly the same as written in the book.

por Sandra T

6 de may. de 2021

If you're doing the whole Digital Marketing Specialization course, this is very similar to previous courses. Not a lot of new information presented as the fourth course in the program.

por Joshua Y

24 de sep. de 2016

The lesson is informative but the course professor does not share value on each slide. She's reading each point and does not provide additional insight.

por Nelson D C G

8 de feb. de 2016

Good course but it's too much academic, I can see that you were talking things you don't understand or read a script without put any of your efforts.

por Ashley A

11 de feb. de 2016

Course was pretty boring, repetition of Digital Marketing previous modules, would appreciate it more if the professor did a better presentation!

por Akarsh M

8 de may. de 2020

The lectures were monotonous and I felt that they were very lengthy. The topics that the professor taught could have ween wrapped up in a week.

por Mirela P

23 de abr. de 2018

There was a lot of text on the slides and I felt like it was not supported by sufficient real life examples. Other than that, good work.

por Lisa S

5 de feb. de 2021

While the information was excellent, I felt like there could have been more practical, interesting ways of presenting the material.

por Harikrishna P

22 de may. de 2018

Great Course although I would have loved it if the instructor gave more real life examples (from outside the prescribed readings)

por Hasan F

23 de ene. de 2021

The course is somewhat and only in few places outdated and a little long for a very basic understanding. Yet overall it is good.

por Aarooshi K

23 de abr. de 2018

Very high level content- does not really add much value. Consider integrating this course with specific Planning course.

por Louis C

25 de ago. de 2016

This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.

por Karen F

18 de abr. de 2020

Good content but the peer-grading system is compromised by users who don't understand / follow the guidelines set

por Andrew O

21 de feb. de 2018

It is a good overview but there are errors on week 4 (especially the quiz) and the instructor is a bit dry.

por Marcus U

30 de oct. de 2017

They put the right content in evidence but I felt miss more market experience from the tutor in this field.

por Santoshkumar P

25 de jun. de 2018

Thanks for updating the resources. The interviews were a great addition and added a lot of insight.

por Bente N

11 de abr. de 2017

This Module was very interesting. It just have to be updated as things change so fast!

por Romain V

9 de feb. de 2016

The landscape is quite basic and would require further development to be more relevant