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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.4
estrellas
2,574 calificaciones
617 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Principales reseñas

SK
1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

DD
24 de ene. de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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526 - 550 de 606 revisiones para Digital Media and Marketing Principles

por Gisela S

23 de feb. de 2020

Overall is fine. Possible room for improvement will be the case study questionaries.

por Paschalis A

8 de sep. de 2015

Some times the questions in the test were in my opinion irrelevant to the material.

por Benjamin D

14 de jun. de 2020

This course could be improved by assignments that require more critical thinking.

por Daniel A M H

9 de nov. de 2020

Very good information but the way it was presented was very bored and sistematic

por Subhajyoti C

2 de ago. de 2020

This course covers the topics only superficially but with not enough details.

por Michelle A H

20 de ago. de 2016

The content is good, but the way the lectures are given not so much.

por Ng K W

19 de feb. de 2017

The lecturer seems to be reading off the text - could be better.

por C K L

15 de mar. de 2016

Course was poorly put together with errors that are not fixed.

por Gaurav B

15 de sep. de 2019

Good Lectures and Videos.

Practical Example are Not Provided.

por Xueyan X

31 de may. de 2019

Quite basic stuff, only the AR/VR part was interesting.

por Cesar A N

11 de sep. de 2016

The video lectures are not engaging at all.

por Alexandru S

3 de feb. de 2016

A little bit too basic, I expected more.

por Aglaja J

9 de sep. de 2016

not very creative in terms of approach

por Nicolas L

11 de nov. de 2019

Interesting but a little tedious

por Rodrigo C R

16 de sep. de 2015

very slow pacing but ok content

por Faiza C

10 de ago. de 2017

Too much of theory.

por Natalye P

1 de may. de 2017

I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far. The instructor is obviously reading directly from a script because of her constant long pauses between words and how frequently she gets lost when presenting information. She also clicks to new slides and bullet points at the wrong time which is very disruptive. The information presented on the slides really does not summarize what she is saying at all and I constantly had to refer to the transcript to get the information I needed to write down.

The assesment questions for this course are also quite poor and a lot of the time need to be further researched online. The quiz questions also seem more involved than the lectures presented and can need some researching as well. I was looking forward to this course and I am disappointed. The instruction for this course seems like she does not the subject well enough to provide insight and quite possibly as if this is the first time she is giving a lecture/presentation.

por Sofia P

15 de feb. de 2017

This type of course structure may work at an undergrad level, but for continuing education it is sub-par.

The video lectures were the instructor reading the slides, reading from the course reading, or showing videos that were listed in the course reading. The course quizzes had too many questions that focused on memorizing details from the case studies or a statistic shown for a bit in the lectures rather than try to foster understanding of the material.

There were some technical issues such as links from the course readings expiring and not being replaced, in-lecture questions dealing with a subject matter different from the topic of the lecture, etc.

The one good thing from this course - it uses a great textbook (free), which provides lots and lots of useful data and insights into digital marketing - and this is the sole reason the course gets 2 stars instead of 1.

por Pascal A S

22 de ene. de 2018

The video lectures were okay and likely helpful for beginners, but not particularly insightful for people with some background. The quizzes were sometimes borderline bad in that I could easily argue that 3 out of 4 answers provided are valid. I also flagged a question that seems wrong, generally (at least when reading the original paper he is referring to). Also, and this is a general complaint with these kind of courses: They never give you an explanation why they consider a given answer as wrong (or better compared to other answers available). Thus, leaning from quizzes is limited.

por Krisztina F

5 de ago. de 2016

Not up to my expectations. Compared to the previous modules in this specialisation, the lectures are dry, the presenter is not focused and slides are sometimes mixed up. The reading material is great and a definite plus is that it is free. But the lectures should be more practical (not just the bullet points of the book), and the weekly assignment should not be a chapter summary question. The course developers should have taken the time to develop a case study for each topic, like in the first module in this spec. I highly recommend reviewing and improving the content.

por steph

7 de oct. de 2019

Some of the content is useful. Overall the course is not prepared very well. There are typos in the quiz questions and some of the reading material is very average - not what you would expect from a course designed by a respected university. I found I didn't learn as much in this course as some of the others in this specialization because the course designers obviously don't care about the students' engagement of depth of learning experience.

You would be better of reading a few free blog posts on the internet or auditing this course.

por Maria R

6 de ene. de 2016

For multiple modules, the questions were out of order. Some of the videos didn't seem polished to the point that it made me think it was not the final edits?

Also, from other Coursera courses, I really valued interviews and summaries that highlighted the key points (vs a summary of the topics convered).

Finally, the module quizzes didn't seem to highlight the key points, but instead had questions specific to not-so-important details (e.g., which agency created the MB campaign).

por Mauricio P

25 de may. de 2017

Great subject matter. Very interesting content. But the presenter kills the course with her obvious reading. Slides could be much better presented and illustrated. Very poor visual aids. Some times the slides are not going at the pace she is reading, because she didn't click on time. She could follow the teleprompter on time avoiding her to make so many pauses and waiting to catch up with the screen. This course has many areas of improvement!

por Alexander S

24 de sep. de 2016

Honestly didn't learn much from this course. The majority of content is simply common sense, and things you'll know if you've spent any time on the internet in the recent years. The good parts were the evaluation of different marketing channels (traditional and digital) and various stats on how people spend from the industry (ownership of TV networks, time spent per day on different media, etc.).

por Jessica P

28 de jun. de 2016

The presenter in this course is hard to follow and does not have good slides. She often does not put her bullet points or lists on the slides ( I am a visual learner and she does not provide enough on screen info) She is really uncomfortable and makes it really hard to listen to her talk. She struggles through the entire presentation which is just super distracting. Content is good though.