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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,679 calificaciones

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The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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151 - 175 de 636 revisiones para Digital Media and Marketing Principles

por Norma C P P

22 de ago. de 2018

Excellent for knowing the basic principles of Marketing comparing to the new era

por Kimberly K

23 de oct. de 2020

The video lectures were great. Clear and concise examples were used throughout.

por Olesia R

6 de nov. de 2019

It is the most interesting and helpful course which need every digital marketer

por Shashwat G

5 de oct. de 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

por Fabrisio M S P

12 de oct. de 2021

Muy bueno. Concreta la informaciòn del manejo del marketing en la era digital.

por Sangeeta D

24 de sep. de 2020

This is one of the best courses I have taken as a part of this specialization.

por Hernán L P

23 de jun. de 2021

Excelente, solo tengo palabras de agradecimiento, enriquecedor Muchas gracias

por Olga P

2 de nov. de 2020

Good theoretical course to understand how digital marketing works! Thank you!

por Magda G C V

26 de sep. de 2019

Useful and up to date information. Interviews to companies are very valuable.

por Mohamed B

18 de ago. de 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

por Eman E B

19 de abr. de 2016

Thanks for a great introduction for more understanding the various channels

por Shivam S

12 de nov. de 2020

the course is good but verification process is bad I am trying from 2 days

por Warren L

25 de sep. de 2019

Great course! Looking forward to doing the next one in the specialisation.

por Ayush P

29 de dic. de 2020

Awesome course. Very good examples and references. Thank you very much :)

por Lai F C

26 de nov. de 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

por AMAN J

6 de ago. de 2020

Excellent course with detailed videos and a plethora of reading material

por RORY C

21 de sep. de 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

por Alexandre R

19 de ago. de 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.


25 de feb. de 2020

Entire course is well designed & planned in a very systematic order.

por Edwin L C K

24 de jun. de 2020

very good introduction and fundamental course for Digital Marketing

por Samia S

24 de sep. de 2019

This course is very nice. Lots of useful and practical information.

por Óscar A M R

2 de nov. de 2020

Very well explained and good to start learning from the beginning.

por Halide V M

29 de mar. de 2021

It was a great experience to learn all these enormous principles!

por Adriano D

17 de sep. de 2019

Great course. Deeper and clarify. Important informations. Thanks.

por Robert M

3 de ago. de 2019

Very good so far, lots of interesting transitions. Good lectures.