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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,551 calificaciones
611 reseña

Acerca del Curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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176 - 200 de 598 revisiones para Digital Media and Marketing Principles

por Jen P

15 de nov. de 2020

Very up-to-date info and appropriate learning materials!


13 de jul. de 2020

I learned a lot from this course. Very useful. Thank you

por Suku M

10 de jun. de 2018

A great introduction to the digital advertising world.

por Jingjing L

27 de dic. de 2015

Good introduction to the digital marketing landscape!

por Beatriz B

17 de jun. de 2018

Very interesting course, with up-to -date materials.

por Wendy J

15 de sep. de 2019

Exceptional course led by an outstanding professor!

por THE R b L A

31 de ago. de 2020

This course has been interesting and informative.


28 de ago. de 2020

Got to learn new concepts about digital marketing

por Darceuil D

23 de ago. de 2020

Extremely informative with practical information.

por Mahika P

11 de jun. de 2020

I have learning many new things from this course

por Vaibhav K

1 de nov. de 2019

helped me a lot to learn and increase my skills.

por Fabian P

7 de nov. de 2018

good course with a lot of communication details.

por Cesar S

15 de ago. de 2020

Excellent course to start in Digital Marketing.

por shruti s c

13 de may. de 2020

i am not able to get my certificate please help

por Tomomasa A

29 de mar. de 2016

I could understand various "Digital Marketing".

por Ali H

5 de may. de 2021

was an amazing experience can't wait for more.

por Tumisang P

10 de nov. de 2020

i have learnt things i did not know. thank you

por AMAN S C

22 de may. de 2020

good series but need some creativity in videos

por Kanika B

19 de sep. de 2020

this helped me in learning so many new things

por Omar S O G

11 de mar. de 2019

I loved it! I highly and deeply recommend it!

por Mahesh V

22 de abr. de 2018

The course is very good on digital landscape.

por Shrejus P

20 de ago. de 2020

very interesting and knowledgeable course...

por Ishan K

1 de jun. de 2020

i get to learn a lot about digital marketing

por Liu X

24 de sep. de 2020

Excellent professor! Thank you sooom much!!

por Deleted A

7 de sep. de 2020

very interesting and enlightening course