Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
May 18, 2020
This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.
por Rustam I•
Sep 13, 2015
I would like to express my gratitude to the Coursera and LMU .The course is done perfectly : not boring , interactive , quizes and excellent explanation in details by professor Tobias. I acquire a lot of knowledge from this course and I strongly believe that this course will expand not only by skills but also career perspective.
por Mette L•
Jun 28, 2016
I think this is one of the best learning experiences I have had as a professional (adult). It's academically founded, but I don't get confounded. Its mix of short video lectures, pop quizzes, real life case studies and assignments is perfect for keeping my attention while ensuring that I actually learn and retain that learning.
por Diksha B•
May 20, 2020
This was my first ever course on Digital Marketing. The contents of the course are so well explained and easy to understand for the beginners.The tasks are easy and very much enjoyable to complete. All thanks to the facilitators for creating such a great module. It is definitely added value inputs in my academics. Thank You.
por Vanessa S•
Dec 26, 2016
Excellent course! I really enjoyed every topic and lesson which gave me a good foundation into the world of digital marketing. My only critique is that the professor have input on grading our exercises or at least adding comments to our work. I value his input more over the other students to determine how well I am doing.
por Frank V•
Jun 27, 2017
The faculty is knowledgeable and is good at explaining the concepts.
The material is relevant, just at the level that I expected, not extra-deep and confusing, but approachable and touching the all the fundamentals.
It also covers the changes that the digital tools have brought to Marketing.
I definitely recommend this course.
por Leonardo H•
May 07, 2020
Coursera and Illinois together have made an incredible partnership, the platform is very organized and intelligent, but the best of it is the effort that Illinois put to delivery the best of its content, I have learned a lot in this module, and certainly, I feel like I to want to learn more.
Thank you Coursera and ILLINOIS
por Giuseppe L•
May 03, 2020
I really enjoyed doing this course, I learned a lot through each of its modules and its Case Studies. Professor Aric Rindfleisch made each lesson of this course very interesting, easy to understand, full of content and with great examples. I definitely recommend this course!
Thank you University of Illinois and Coursera!
por Akbar Q•
May 22, 2020
This course is necessary in today's time when the world is moving towards digitalization. For me as a Commerce student, this course helped me in understanding the various necessary aspects of Marketing in a digital world. I would recommend this course to very student who wants to learn about the modern way of marketing.
por GUADALUPE O C•
Nov 11, 2018
EL CURSO TIENE OTRA DIMENSIÓN A LA QUE ESPERABA, MU GUSTO MUCHO Y APRENDÍ TAMBIÉN MUCHO, HOY TENGO UN CONCEPTO MEJOR Y DIFERENTE SOBRE ESTE TEMA DE LA MERCADOTECNIA QUE NO ES MI CAMPO DE TRABAJO MAS SIN EN CAMBIO LO HE ADOPTADO Y ME GUSTA, ESPERO SEGUIR APRENDIENDO MAS.
GRACIAS A TODOS LOS QUE HACEN POSIBLE ESTOS CURSOS.
por Siddharth A•
Sep 26, 2018
I found this course really useful because it spoke of a lot of trends in marketing, past and present, and showed us how to evaluate them. More importantly, it showed us ways to merge trends with one another to come up with improved strategies. It also serves as a good introduction to the world of digital marketing.
por Gagan K•
May 07, 2020
It was a Wonderful Course. Design, Delivery and Examples were excellent. Videos were very exhaustive and full of energy. The reading material shared was brilliant. One final word: The Professor/Instructor was Excellent in his approach, Communication & Knowledge. It was the Best Online Course I have ever enjoyed.
por Paola B C•
Apr 20, 2020
This is really an amazing course. The content is super updated with new topics and helped me a lot to understand how the new digital world impacts the 4Ps of Marketing Mix. I was fist a bit sceptical but the course is very didactic and the teacher domains the subject. I will definetly enjoy another couse. Thanks
por KARTHIK M•
May 09, 2020
A very good course given with practical examples so that you will learn more and you won't forget the topics that are thought. very fun learning class I really liked it if you are really interested in marketing then this is the must course to go through you will learn all the basic things that are to be learnt.
por kunjal c•
Mar 19, 2018
This is a highly recommended course for Marketing enthusiasts, the contents of this course will prepare you for the future and long term planning that you are gonna have to undergo plus Eric's way of teaching is worth applause, he is simply amazing in what he teaches.
without a second thought go for this course.
por Catherine S D•
May 18, 2020
The information was timely and interesting, though I'm a little unsure about the quality of some of the peer reviews and feedback. I like the pace and the content and appreciated the recent updates that were made about COVID19. It impressed me that they take the time and interest to keep the material relevant.
Nov 06, 2017
This Course is very useful as it is presented in very organised manner .The most interactive thing that any candidate can enroll and learn how the marketing trend is changing from legacy way of marketing to digital Marketing .
The control has been transformed from firms to consumers and how things are changing
Jul 25, 2017
Es un curso muy completo que aborda de manera puntual los distintos puntos del temario y permite actividades prácticas que permiten asimilar mejor el conocimiento. Los foros y el que los alumnos nos califiquemos entre nosotros ayuda a encontrar puntos de vista que no se nos habrían ocurrido y aprender mejor.
por Suyash C•
Nov 12, 2016
The course is really helpful for marketing beginners. It explains the four P's of marketing and explains how the digital world is changing traditional marketing practices. The course also has a case study and a exercise per week which are very helpful in better understanding the concepts taught in that week.
por Thakur r v•
May 04, 2020
best course to learn digital marketing basics and video lectures are best and exercise are best add on so we can get idea about how much we understand and giving lecture based on article which are released by experts helps the most and peer graded assignment are good way to implement the knowledge we gain
por Mukul K•
Feb 07, 2018
This course is one of the best available resource in the market in terms of Digital marketing trends. It covers all the unique way that big firms have used to market themselves and set an example for the whole world to follow. A must study course for the one who believes that marketing is their cup of tea.
por Daniel Á T v•
Feb 08, 2016
This course is fantastic. The americans are objective, practical and all the things that we are learning have an effective application. Our schools and teachers in Brazil have a lot to learn about how to be pragmatic to focus the energy and time to provide solutions that can improve the life of our people.
por Pranjal K P•
Nov 30, 2017
Very nice course. Made me familiar with many case studies that happened around the world wrt digital marketing. Through all those case studies I came to know many features of effective digital marketing .Also got a deeper insight into various features of marketing i.e Produc , Promotion, Price & Placement
por НАУМЕНКО В С•
May 04, 2020
It is interesting and really practical course. I understand that I can use gained knowledge in my future. Second and third week are the most useful. Fourth week let me consolidate my knowledge about freeminium and PWYW concepts.
Thank you for this course. You inspired me to learn Marketing in the future!
por Elisa P P•
Sep 06, 2019
I loved this course! It's a hands-on approach, and the peer-reviewed assignments makes it easy for students to interact and receive constructive feedback. It's a course to get started in the marketing concepts, I would recommend it to anyone trying to get an idea of what digital marketing is and implies.
por Sarah M•
Oct 02, 2017
What a great class! I've been in marketing for 30 years and had several CMO jobs ... and I still learned a lot. It is a great course for mid term or experienced professionals to update their skills and bring their knowledge current. I'm excited to keep going through the courses in the specialization ...