Acerca de este Curso
4.6
4,718 calificaciones
1,382 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Horas para completar

Aprox. 29 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Chino (simplificado), Portugués (de Brasil), Vietnamita, Turco (Turkish), Español (Spanish)...

Habilidades que obtendrás

MarketingDigital MarketingMarketing MixPricing Strategies
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Horas para completar

Aprox. 29 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Chino (simplificado), Portugués (de Brasil), Vietnamita, Turco (Turkish), Español (Spanish)...

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
10 horas para completar

Course Overview and Digital Tools for Developing Innovative New Products

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume....
Reading
13 videos (Total 90 minutos), 11 readings, 7 quizzes
Video13 videos
What is Marketing?7m
Basic Concept: Product7m
Digital Marketing IQ: Product4m
Digital Concept: Co-Creation, Part 14m
Digital Concept: Co-Creation, Part 214m
Digital Concept: Co-Creation, Part 36m
Case Study Intro: Local Motors2m
Case Study Summary: Local Motors6m
Digital Concept: Doppelgänger Brands, Part 19m
Digital Concept: Doppelgänger Brands, Part 27m
Exercise: Ideas.Lego.com5m
Campus Spotlight: John Rogers9m
Reading11 lecturas
Pre-course Survey10m
Learner Stories10m
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Social Media10m
Module 1 Overview10m
Module 1 Readings30m
Optional Resources for Local Motors Case10m
Professor John A. Rogers10m
Quiz4 ejercicios de práctica
Orientation Quiz10m
Module 1 Basic Concept Practice Quiz4m
Module 1 Digital Concepts Practice Quiz 4m
Digital Tools for Developing Innovative New Products Quiz20m
Semana
2
Horas para completar
7 horas para completar

Digital Tools for Persuading Customers to Buy Your Products

How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities....
Reading
10 videos (Total 88 minutos), 4 readings, 5 quizzes
Video10 videos
Digital Marketing IQ: Promotion3m
Digital Concept: Authenticity, Part 110m
Digital Concept: Authenticity, Part 28m
Case Study Intro: Pepsi Refresh2m
Case Study Summary: Pepsi Refresh7m
Digital Concept: User Generated Content, Part 110m
Digital Concept: User Generated Content, Part 28m
Exercise: Wikipedia.org12m
Campus Spotlight: Alan Craig15m
Reading4 lecturas
Module 2 Overview10m
Module 2 Readings30m
Optional Resources for Pepsi Refresh Case10m
Professor Alan Craig10m
Quiz3 ejercicios de práctica
Module 2 Basic Concept Practice Quiz4m
Module 2 Digital Concepts Practice Quiz4m
Digital Tools for Persuading Customers to Buy Your Products Quiz20m
Semana
3
Horas para completar
7 horas para completar

Digital Tools for Effectively Distributing Your Products

How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape....
Reading
12 videos (Total 91 minutos), 5 readings, 5 quizzes
Video12 videos
Digital Marketing IQ: Placement3m
Digital Concept: New Retail, Part 19m
Digital Concept: New Retail, Part 28m
Case Study Intro: Threadless3m
Case Study Summary: Threadless6m
Digital Concept: 3D Printing, Part 18m
Digital Concept: 3D Printing, Part 211m
Exercise: Thingiverse.com9m
Thingiverse Exercise Follow-Up8m
OPTIONAL: Video Demonstration of Printing at 3D Hubs1m
Campus Spotlight: Travis Ross11m
Reading5 lecturas
Module 3 Overview10m
Module 3 Readings30m
Optional Resources for Threadless Case10m
OPTIONAL: Try out a 3D Printer10m
Travis Ross10m
Quiz3 ejercicios de práctica
Module 3 Basic Concept Practice Quiz4m
Module 3 Digital Concepts Practice Quiz4m
Digital Tools for Effectively Distributing Your Products Quiz20m
Semana
4
Horas para completar
7 horas para completar

Digital Tools for Setting the Right Prices for Your Products

How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy....
Reading
12 videos (Total 86 minutos), 5 readings, 5 quizzes
Video12 videos
Digital Marketing IQ: Price2m
Digital Concept: Pay What You Want, Part 15m
Digital Concept: Pay What You Want, Part 210m
Case Study Intro: Radiohead2m
Case Study Summary: Radiohead7m
Radiohead Case Study Follow-Up1m
Digital Concept: Price Comparison Tools, Part 16m
Digital Concept: Price Comparison Tools, Part 27m
Exercise: RedLaser.com11m
Campus Spotlight: Hari Sundaram23m
Marketing in a Digital World Conclusion2m
Reading5 lecturas
Module 4 Overview10m
Module 4 Readings30m
Optional Resources for Radiohead Case10m
Professor Hari Sundaram10m
Post-course survey10m
Quiz3 ejercicios de práctica
Module 4 Basic Concept Practice Quiz4m
Module 4 Digital Concepts Practice Quiz4m
Digital Tools for Setting the Right Prices for Your Products Quiz20m
4.6
1,382 revisionesChevron Right
Dirección de la carrera

53%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

47%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por HJAug 8th 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

por ANJan 18th 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

Instructor

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
Graduation Cap

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de University of Illinois at Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado mercadeo digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
mercadeo digital

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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