This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
ofrecido por
Programa Especializado - mercadeo digitalUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
1,009,878 vistas recientes
Resultados profesionales del estudiante
45%
comenzó una nueva carrera después de completar estos cursos
43%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 7 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 27 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
Habilidades que obtendrás
Digital MarketingMarketingPricing StrategiesMarketing MixProduct Strategies
Resultados profesionales del estudiante
45%
comenzó una nueva carrera después de completar estos cursos
43%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 7 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 27 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
This curso is part of the 100% online Master of Business Administration (iMBA) from Universidad de Illinois en Urbana-Champaign.
If you are admitted to the full program, your courses count towards your degree learning.
Programa - Qué aprenderás en este curso
8 horas para completar
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
8 horas para completar
10 videos (Total 72 minutos), 8 lecturas, 8 cuestionarios
10 videos
Marketing Overview11m
Product7m
Offering Product Ideas2m
Customer Co-Creation Part 18m
Customer Co-Creation Part 27m
Case Study Introduction: Threadless8m
Sharing Economy Part 110m
Sharing Economy Part 28m
Exercise: Ideas.Lego.com4m
8 lecturas
Learner Stories10m
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Module 1 Overview10m
Module 1 Readings1h 30m
Optional Resources for Threadless Case Study10m
6 ejercicios de práctica
Orientation Quiz30m
Module 1 Basic Concept Practice Quiz10m
Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation10m
Module 1 Digital Concept 2 Practice Quiz: Sharing Economy 10m
Exercise Quiz: Ideas.Lego.com30m
Module 1 Review Quiz30m
7 horas para completar
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
7 horas para completar
8 videos (Total 58 minutos), 3 lecturas, 7 cuestionarios
8 videos
Product Reviews2m
User Generated Content Part 110m
User Generated Content Part 27m
Case Study Introduction: GoPro8m
Doppelganger Brand Images Part 19m
Doppelganger Brands Part 27m
Exercise: Wikipedia.org5m
3 lecturas
Module 2 Overview10m
Module 2 Readings1h 30m
Optional Resources for GoPro Case Study10m
5 ejercicios de práctica
Module 2 Basic Concept Practice Quiz10m
Module 2 Digital Concept 1 Practice Quiz: User-Generated Content10m
Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands10m
Exercise Quiz: Wikipedia.org30m
Module 2 Review Quiz30m
6 horas para completar
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
6 horas para completar
8 videos (Total 63 minutos), 3 lecturas, 7 cuestionarios
8 videos
Online Shopping2m
New Retail Part 19m
New Retail Part 27m
Case Study Introduction: Tesla8m
Self Manufacturing Part 114m
Self Manufacturing Part 28m
Exercise: Thingiverse.com3m
3 lecturas
Module 3 Overview10m
Module 3 Readings1h
Optional Resources for Tesla Case Study10m
5 ejercicios de práctica
Module 3 Basic Concept Practice Quiz10m
Module 3 Digital Concept 1 Practice Quiz: New Retail10m
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10m
Exercise Quiz: Thingiverse.com30m
Module 3 Review Quiz30m
6 horas para completar
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
6 horas para completar
9 videos (Total 58 minutos), 4 lecturas, 7 cuestionarios
9 videos
Online Price Search2m
Pay What You Want8m
Pay What You Want Part 26m
Case Study Introduction: Panera7m
Freemium Part 19m
Freemium Part 28m
Exercise: It's Full of Sparks4m
Gies Online Programs3m
4 lecturas
Module 4 Overview10m
Module 4 Readings1h
Optional Resources for Panera Case Study10m
Congratulations!10m
5 ejercicios de práctica
Module 4 Basic Concept Practice Quiz10m
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want10m
Module 4 Digital Concept 2 Practice Quiz: Freemium10m
Exercise Quiz: It's Full of Sparks30m
Module 4 Review Quiz30m
Reseñas
Principales reseñas sobre MARKETING IN A DIGITAL WORLD
por MS23 de jun. de 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
por SN27 de jun. de 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better. Thanks.
por SS8 de oct. de 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
por MS27 de may. de 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
Acerca de Programa especializado: mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
