About this course: This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Created by: University of Illinois at Urbana-Champaign

Taught by: Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration

Basic Info	Course 1 of 6 in the Digital Marketing Specialization.
Level	Beginner
Commitment	4 weeks of study, 6-8 hours/week
Language	English, Subtitles: Vietnamese, Spanish, Portuguese (Brazilian), Chinese (Simplified)
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.6 stars Average User Rating 4.6See what learners said

Syllabus

WEEK 1

Course Overview and Digital Tools for Developing Innovative New Products

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they ...

13 videos, 11 readings, 3 practice quizzes

Graded: Case Discussion: Local Motors

Graded: My Starbucks Idea Exercise

Graded: Digital Tools for Developing Innovative New Products Quiz

WEEK 2

Digital Tools for Persuading Customers to Buy Your Products

How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

10 videos, 4 readings, 2 practice quizzes

Graded: Case Discussion: Pepsi Refresh

Graded: Wikipedia Exercise

Graded: Digital Tools for Persuading Customers to Buy Your Products Quiz

WEEK 3

Digital Tools for Effectively Distributing Your Products

How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.

12 videos, 5 readings, 2 practice quizzes

Graded: Case Discussion: Threadless

Graded: Thingiverse Exercise

Graded: Digital Tools for Effectively Distributing Your Products Quiz

WEEK 4

Digital Tools for Setting the Right Prices for Your Products

How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

12 videos, 4 readings, 2 practice quizzes

Graded: Case Discussion: Radiohead

Graded: RedLaser Exercise

Graded: Digital Tools for Setting the Right Prices for Your Products Quiz

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators

University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Pricing

	Audit	Purchase Course
Access to course materials	Available	Available
Access to graded materials	Not available	Available
Receive a final grade	Not available	Available
Earn a shareable Course Certificate	Not available	Available

Ratings and Reviews

Rated 4.6 out of 5 of 2,735 ratings

very helpfull course

A good start to put everybody at the same page and overview of what can change our world in next years

This is a fantastic introduction to digital marketing. I really enjoyed the concepts and the professor. I also took the high engagement portion of this class through the University of Illinois. It was also a great experience.

I really liked the professor's videos and projects a lot. The student aid was not that helpful though.

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