Created by:  University of Illinois at Urbana-Champaign

  • Aric Rindfleisch

    Taught by:  Aric Rindfleisch, John M. Jones Professor of Marketing

    Department of Business Administration
Basic Info
LevelBeginner
Commitment4 weeks of study, 6-8 hours/week
Language
English, Subtitles: Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Complete this course to work toward:
Specialization
Digital Marketing Specialization
This course is part of the 7-course Digital Marketing Specialization from University of Illinois at Urbana-Champaign

Degree
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Syllabus

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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Certificates

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Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Ratings and Reviews
Rated 4.6 out of 5 of 3,426 ratings

This course is a must take , very helpful , easy , lots and lots of info and knowledge

the study cases is very good it really helps in the study .

the videos the readings ... very easy , not too long

best thing is prof Aric , is a smart men and knows how to delivery the knowledge to you.

i love to thank coursers and University of Illinois , and a BIG huge thanks to Prof Aric

I am a graduate student of MBA in Marketing. This is the first time I have taken a course on Coursera and it has been an amazing experience. This course has provided me with so much information and helpful resources to study. It is a well-organized course with readings before a lecture, videos, case studies, assignments and quizzes. Delighted!

An excellent course on how new digital tools are changing traditional marketing and consumer behavior.

Many thanks. This course was very helpful to me in digital marketing