Marketing in a Digital World

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)

Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

The course was so helpful for me because i am marketing student and i don't have prior knowledge of digital marketing ,this course helped me a lot in developing basic knowledge in digital marketing .

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

Excelent course.\n\nThere is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.\n\nAlso everything is clearly explained.

Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.

A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

Very useful for who decides to take all the specialization on Digital Marketing and is starting his learning on the subject. Also can be very informative for the ones who embrace just this course.

Great course, and the well chosen case examples like Threadless, Thingiverse and Local Motors brought alive and reinforced understanding of concepts like crowdsourcing, 3D printing and co-creation

really thank you so much for this course you are a great professor you give me a new site to a digital world and I hope to continue this specialization thank you so much\n\nbest regard, Ahmed Gabr

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

Very interesting and exciting course material, lectures and assignment. Thank you Aric and the team for this wonderful experience of learning lots of interesting insights about digital marketing.

This course full of great ideas and stories about how the digital world is changing marketing landscape and also provide you with recommendation about how to adapt to and influence these changes.

I enjoyed doing this course. It lays out the basics in such a structured way that is easy to understand and apply even if a person has no background in marketing. It is a great foundation course.

The control over the marketing mix has been shifting from the companies to the consumers, thanks to today's digital tools. If you have a mobile phone and access to the internet, take this course.