This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
por Rustam I•
I would like to express my gratitude to the Coursera and LMU .The course is done perfectly : not boring , interactive , quizes and excellent explanation in details by professor Tobias. I acquire a lot of knowledge from this course and I strongly believe that this course will expand not only by skills but also career perspective.
por Mette L•
I think this is one of the best learning experiences I have had as a professional (adult). It's academically founded, but I don't get confounded. Its mix of short video lectures, pop quizzes, real life case studies and assignments is perfect for keeping my attention while ensuring that I actually learn and retain that learning.
por Nayeema K•
Without any prior knowledge of digital marketing I enrolled myself in this course.I thoroughly enjoyed learning and this course helped me to understand all the basic concepts.Our INSTRUCTOR was amazing and did a great job.Definitely worth it.Thanks Coursera and University of Illinois for affording us with such an opportunity.
por Diksha B•
This was my first ever course on Digital Marketing. The contents of the course are so well explained and easy to understand for the beginners.The tasks are easy and very much enjoyable to complete. All thanks to the facilitators for creating such a great module. It is definitely added value inputs in my academics. Thank You.
por Alejandro B•
This is a well-structured course, very updated where Prof. Rindfleisch is an outstanding communicator who catches your heart using several formats (Video lectures, focused cases, Campus interviews, interesting readings) to describe the changes in the 4 Marketing Ps in the Digital era. I had a lot of fun upon its completion.
por Giovanni V•
One of the best coursers i never had in my career. The teacher is incredibly communicative, with a dense and deep knowledge of the subject, able to share that with the students. An comprehensive and extensive program, despite being a short course, that i will try to profit from, as much i can , in my future working career.
por Vanessa S•
Excellent course! I really enjoyed every topic and lesson which gave me a good foundation into the world of digital marketing. My only critique is that the professor have input on grading our exercises or at least adding comments to our work. I value his input more over the other students to determine how well I am doing.
por Francisco V•
The faculty is knowledgeable and is good at explaining the concepts.
The material is relevant, just at the level that I expected, not extra-deep and confusing, but approachable and touching the all the fundamentals.
It also covers the changes that the digital tools have brought to Marketing.
I definitely recommend this course.
por Muhammad A•
I thoroughly enjoyed the course & at no point I found it difficult to keep up. Great design, Precise yet Detailed. On top of that the case studies made it super easy for me to fully understand concepts of Marketing in a Digital world . I am going to complete the specialization as I believe this is going to be fun learning.
por Tristan S•
Great, fun and interactive class that is very forward thinking in todays day and age. The video are short and concise and are not tedious by any stretch. The interaction feature of the class is probably best by having a effective discussion board where you share your insights with fellow classmates. 10/10 would recommend.
por Yusuf K M W B•
I have a bit of background in business studies and I've learnt about marketing before which made me think that this course was basically mostly things that I've already learnt. However, this course has taught me several things and it built on what I've already learnt as well. Fantastic course, would recommend it for sure.
por Leonardo H•
Coursera and Illinois together have made an incredible partnership, the platform is very organized and intelligent, but the best of it is the effort that Illinois put to delivery the best of its content, I have learned a lot in this module, and certainly, I feel like I to want to learn more.
Thank you Coursera and ILLINOIS
por Giuseppe L•
I really enjoyed doing this course, I learned a lot through each of its modules and its Case Studies. Professor Aric Rindfleisch made each lesson of this course very interesting, easy to understand, full of content and with great examples. I definitely recommend this course!
Thank you University of Illinois and Coursera!
por Akbar Q•
This course is necessary in today's time when the world is moving towards digitalization. For me as a Commerce student, this course helped me in understanding the various necessary aspects of Marketing in a digital world. I would recommend this course to very student who wants to learn about the modern way of marketing.
por GUADALUPE O C•
EL CURSO TIENE OTRA DIMENSIÓN A LA QUE ESPERABA, MU GUSTO MUCHO Y APRENDÍ TAMBIÉN MUCHO, HOY TENGO UN CONCEPTO MEJOR Y DIFERENTE SOBRE ESTE TEMA DE LA MERCADOTECNIA QUE NO ES MI CAMPO DE TRABAJO MAS SIN EN CAMBIO LO HE ADOPTADO Y ME GUSTA, ESPERO SEGUIR APRENDIENDO MAS.
GRACIAS A TODOS LOS QUE HACEN POSIBLE ESTOS CURSOS.
por BHUVANA D•
An easy way to do this is to use the sentence structure, “When you [action],” or “Your performance on [project],” rather than using sentences that start with “You are.” A constructive feedback example about behavior is, “When you talk over Pam in the meetings, you're making the women on the team feel less comfortable
por Santiago G•
Great course! Wonderful overview with the perfect mix between theory, examples and trends! Awesome professor too! Aric makes an amazing job creating a cool, laid-back atmosphere but combines it with thorough knowledge about Marketing, academic insights and digital trends arising in this new era. Totally recommended!
por Fabien Q•
I have completed MOOC at prestigous French Schools such as HEC and Polytechnique....Very interesting as well but sometimes too serious. I was very pleased with the teaching methods of Aric Rindfleisch, who was very friendly, laid back and who made the experience very enjoyable. Great job Aric. Thank you very much.
por Macario P•
This course is prepared in a way to have a good solid base in the new knowledge of digital technology applied to the market. The material has a dedication aimed at all levels of learning and delivering a lot of knowledge about different companies. Thanks to the people for his dedication and search for the material.
por Heather A•
Excellent introduction to basic digital marketing concepts. The videos and readings are short, but full of information and the content presented is well organized. I liked the different case studies to illustrate digital marketing principles and practices in a real world setting, it helps to bring it all to life.
por Siddharth A•
I found this course really useful because it spoke of a lot of trends in marketing, past and present, and showed us how to evaluate them. More importantly, it showed us ways to merge trends with one another to come up with improved strategies. It also serves as a good introduction to the world of digital marketing.
For someone like me who had no information about digital marketing and wanted to learn about this field, this course is very helpful. I got to know some main concepts and learn about and from actual cases. The case study system is very beneficial and helpful. overall, the course is a very good start for beginners.
por Hana A E•
This is one of the very few courses I hauled the ideas from while getting the chance to work on the concepts and build a solid understanding. I actually look forward to the course content and assignment preparation because it gives so much insight! I loved it and will be continuing the rest of the specialization!
por Sergio M B•
It is a very complete course, I am dedicated to marketing and this course gives me a new perspective on digital tools and their operation, not only has theoretical aspects, but is focused on many practical aspects of everyday life.
Both the instructor and the subject make the course very enjoyable and interesting.
por Gagan K•
It was a Wonderful Course. Design, Delivery and Examples were excellent. Videos were very exhaustive and full of energy. The reading material shared was brilliant. One final word: The Professor/Instructor was Excellent in his approach, Communication & Knowledge. It was the Best Online Course I have ever enjoyed.