Very interesting! Slightly disappointed by the peers review approach only, I would have preferred a more blended approach.

It is a really good foundational course for anyone who wants to understand Marketing and its evolution in the Digital era!

The course does a great job at introducing learner to the concept of digital marketing and many innovations in this field.

Very informative , easy to understand and the case studies are very interesting and helped understand the concepts better

It's fun learning here. I expected it to be really difficult but then it's interesting just the way the teaching is done

the course is absolutely very amazing and interesting but its very lengthy it may be due to long peer graded assignment.

Great course! I found in it useful insights in terms of marketing research anf the impact of digitalization on the 4Ps.

Overall a very good course. Great academic perspectiv. Just need to update some exercises to compensate for web changes.

Very interesting and well presented! The variety of examples and format were entertaining and really rich in knowledge!

We learned a lot from this cours.Thanking to coursera and the university for giving studends such a good oppurtinity.

The things learnt are interesting, but do not reach my expectation. I think it can invoke more thoughtful discussions.

The overall information is helpful, nonetheless the course needs an update to have more current examples and details.

a very interesting course, with many examples and assigment that ask you to apply drectly what you learnt. Thanks !!!

Learned great information! Wish that the course was more up to date though, these videos were filmed back in 2013...

The course was really interesting and a great learning experience through it's hands on exercises and case studies.

Overall the course was good, but some of the materials were not recent. i wish the most recent trends were included

It's an interesting course, where I had the possibilty to discover new topics about marketing in a digital world.

It was a fruitful course reinforced with case studies. Some references at the end of the videos should be updated.

Good course and helped a lot to gain knowledge in digital world and various companies which uses these techniques.

Great introductory course. There are bad audio and editing misses, but as a course itself was fun and interesting.

Very insightful, I loved doing all the case study, they were really fun and made you want to do further research.

Very interesting but I found it a bit basic. Anyway, it is a good introduction to the rest of the specialization.

it helps me to know what are the latest advances in the digital world and how that change the marketing four p's

It is a very good course, but should have more Digital Marketing content such as SEO,.

Thank you

Vania Tertuliano

This course was acknowledge me about how was traditional marketing transformed into digital and mixed together.