SS
8 de oct. de 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
MS
23 de jun. de 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
por Valentina S
•19 de abr. de 2017
Very interesting! Slightly disappointed by the peers review approach only, I would have preferred a more blended approach.
por Nihit P
•5 de dic. de 2020
It is a really good foundational course for anyone who wants to understand Marketing and its evolution in the Digital era!
por Hoang D
•2 de jul. de 2017
The course does a great job at introducing learner to the concept of digital marketing and many innovations in this field.
por Anusha . y
•25 de jul. de 2020
Very informative , easy to understand and the case studies are very interesting and helped understand the concepts better
por Suchithra S
•6 de sep. de 2020
It's fun learning here. I expected it to be really difficult but then it's interesting just the way the teaching is done
por Aditya C
•9 de jul. de 2020
the course is absolutely very amazing and interesting but its very lengthy it may be due to long peer graded assignment.
por Wyssal A
•16 de jun. de 2020
Great course! I found in it useful insights in terms of marketing research anf the impact of digitalization on the 4Ps.
por Joe S
•21 de ago. de 2015
Overall a very good course. Great academic perspectiv. Just need to update some exercises to compensate for web changes.
por Jennifer P
•26 de abr. de 2021
Very interesting and well presented! The variety of examples and format were entertaining and really rich in knowledge!
por Ulfat R
•16 de may. de 2020
We learned a lot from this cours.Thanking to coursera and the university for giving studends such a good oppurtinity.
por Hong G
•1 de abr. de 2017
The things learnt are interesting, but do not reach my expectation. I think it can invoke more thoughtful discussions.
por Ruchika S
•28 de ago. de 2019
The overall information is helpful, nonetheless the course needs an update to have more current examples and details.
por ansanay s
•3 de sep. de 2015
a very interesting course, with many examples and assigment that ask you to apply drectly what you learnt. Thanks !!!
por Jessica R
•11 de feb. de 2018
Learned great information! Wish that the course was more up to date though, these videos were filmed back in 2013...
por Anish S
•10 de jun. de 2020
The course was really interesting and a great learning experience through it's hands on exercises and case studies.
por Suresh B
•19 de oct. de 2016
Overall the course was good, but some of the materials were not recent. i wish the most recent trends were included
por Eleonora C
•26 de sep. de 2020
It's an interesting course, where I had the possibilty to discover new topics about marketing in a digital world.
por Billur U
•25 de ago. de 2020
It was a fruitful course reinforced with case studies. Some references at the end of the videos should be updated.
por Amal D
•11 de may. de 2020
Good course and helped a lot to gain knowledge in digital world and various companies which uses these techniques.
por Angela H
•20 de sep. de 2016
Great introductory course. There are bad audio and editing misses, but as a course itself was fun and interesting.
por Jennisha A
•18 de jul. de 2020
Very insightful, I loved doing all the case study, they were really fun and made you want to do further research.
por Rocio F L
•27 de nov. de 2017
Very interesting but I found it a bit basic. Anyway, it is a good introduction to the rest of the specialization.
por DAVID D
•13 de may. de 2016
it helps me to know what are the latest advances in the digital world and how that change the marketing four p's
por Vania T
•10 de may. de 2021
It is a very good course, but should have more Digital Marketing content such as SEO,.
Thank you
Vania Tertuliano
por Thaw Z Z
•24 de jul. de 2020
This course was acknowledge me about how was traditional marketing transformed into digital and mixed together.