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Opiniones y comentarios de aprendices correspondientes a Marketing in a Digital World por parte de Universidad de Illinois en Urbana-Champaign

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3,059 revisiones

Acerca del Curso

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Principales revisiones

MS

Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SN

Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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176 - 200 de 2,997 revisiones para Marketing in a Digital World

por Suyash C

Nov 12, 2016

The course is really helpful for marketing beginners. It explains the four P's of marketing and explains how the digital world is changing traditional marketing practices. The course also has a case study and a exercise per week which are very helpful in better understanding the concepts taught in that week.

por Thakur r v

May 04, 2020

best course to learn digital marketing basics and video lectures are best and exercise are best add on so we can get idea about how much we understand and giving lecture based on article which are released by experts helps the most and peer graded assignment are good way to implement the knowledge we gain

por Mukul K

Feb 07, 2018

This course is one of the best available resource in the market in terms of Digital marketing trends. It covers all the unique way that big firms have used to market themselves and set an example for the whole world to follow. A must study course for the one who believes that marketing is their cup of tea.

por Daniel Á T v

Feb 08, 2016

This course is fantastic. The americans are objective, practical and all the things that we are learning have an effective application. Our schools and teachers in Brazil have a lot to learn about how to be pragmatic to focus the energy and time to provide solutions that can improve the life of our people.

por Golam M

Jul 07, 2020

It was an excellent experience. Well paced and excellent instruction. Anybody who is new in this sector will get a full picture and older ones will be amazed to learn how things have changed. Our instructor's on point teaching clears the air how we should think and make strategy in this new marketing era.

por Moksha M

Jun 27, 2020

This is hands down, one of the best courses I have taken. The instructor is amazing and the course is structured perfectly to engage the student from start to finish. I am looking forward to completing more courses like these in order to gain my specialization. Thank you so much for this wonderful course.

por Pranjal K P

Nov 30, 2017

Very nice course. Made me familiar with many case studies that happened around the world wrt digital marketing. Through all those case studies I came to know many features of effective digital marketing .Also got a deeper insight into various features of marketing i.e Produc , Promotion, Price & Placement

por НАУМЕНКО В С

May 04, 2020

It is interesting and really practical course. I understand that I can use gained knowledge in my future. Second and third week are the most useful. Fourth week let me consolidate my knowledge about freeminium and PWYW concepts.

Thank you for this course. You inspired me to learn Marketing in the future!

por Elisa P P

Sep 06, 2019

I loved this course! It's a hands-on approach, and the peer-reviewed assignments makes it easy for students to interact and receive constructive feedback. It's a course to get started in the marketing concepts, I would recommend it to anyone trying to get an idea of what digital marketing is and implies.

por Sarah M

Oct 02, 2017

What a great class! I've been in marketing for 30 years and had several CMO jobs ... and I still learned a lot. It is a great course for mid term or experienced professionals to update their skills and bring their knowledge current. I'm excited to keep going through the courses in the specialization ...

por Lisett M T

Jun 11, 2020

Marketing in a Digital World has a lot of valuable information about new approaches and traditional ways of the Marketing Mix aka 4 P's. I found it very surprising how up-to-date the studies and examples were in that course, and send my gratitude for the shared knowledge to Professor Aric Rindfleisch!

por Utkarsh V

Jul 01, 2020

The professor explained every concept so amazingly that I everything seemed so simple to understand. He used great examples to make it more easy and understandable for students. The course itself seems very interesting providing vast knowledge about various terms and concepts. I loved this course!!!!

por Amit G

Apr 19, 2020

Excellent Program. Program explained some of the key concepts of Marketing in Digital environment very well, in simple to understand language. Special mention for Professor Aric Rindfleisch, he explained all concepts very Beautifully, he was one of my key reasons I was able to complete the program!!

por Konark P

Apr 23, 2020

The course is nicely structured and faculty has good way of teaching. I really liked all the cases and examples. I loved case assignments which helped me to gain understanding through real world examples. Overall this is a must course for any marketeers not necessary working for digital marketing.

por Nourhan M

Apr 10, 2017

Well firstly i want to say that i am very grateful to have this great course with an excellent instructor as professor Aric Rindfleisch. he made me more passionate about marketing. i wish him more success and best of luck. And finally would love to thank my peers for supporting me in this course.

por Yang-Hsi T

Nov 08, 2015

Great course, as a trained scientist in drug discovery, marketing is something that I have never study before; however, Aric has made this course simple and all materials are easy to understand. Definitely will recommend this course to anyokne who is interested in knowing how 4Ps work in reality.

por Simran W

May 16, 2020

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses .I learn a lot from this course.

por FU D

Jun 07, 2018

This is a rewarding course which enlightens me about the impact of digital tools on marketing nowadays and I am inspired by the ideas like crowdsourcing and pay what you want. As a marketer myself, I think I may can apply those what I have learnt through this course in the real business world.

por Snehal S

Feb 18, 2018

Marketing in a Digital World is a wonderful course for students intending to begin their career in Marketing. It teaches the basics of Digital Marketing, easy for a layman with no experience to understand. I enjoyed solving the practical case studies as it gave insights of real corporate life.

por Chaitanya L

Jun 11, 2020

The course was really good! I enjoyed how he taught things without making it too boring, he was funny at times which made me chuckle and made me more engaged! Also, the peer-based assignment was something I didn't see (probably cause I didn't see online courses much) so yes it was innovative.

por RAHUL A S

Jun 19, 2020

MARKETING IN DIGITAL WORLD course gave me a wide view of how traditional market works and how marketing could be extended digitally. it was a great course. i got to learn some strategies of marketing which would be really helpful in my carrier development. THANK YOU COURSERA for the course

por Felipe S Z

Nov 21, 2019

Excellent course! Besides to the content being very good, knowledge exchange analyzing peer work around the world brings a broader view of marketing. Different analyzes, different points of view make you think more about other cultures and how to relate a product / service around the world.

por Paulina H H

May 29, 2020

It was an amazing course!! I really enjoyed it because the professor is really experienced, shares a lot of insightful ideas, chooses really well the cases and the material seen. I really understood the bases of Digital Marketing and I am willing to continue learning more about this topic.

por Catherine N a K

Mar 12, 2018

This course opened up my mind! I am inspired to keep reading about the advancements in the digital world, so as make my own innovations and stay relevant in this fast changing digital world. I can't wait to take the rest of the courses in this Specialization. Thank you Aric and Classmates!

por Jui-Ting Y

Mar 11, 2018

Recommend to take this course because the contents are prepared detailed and well. There are also some videos for interviewing the students in the campus to let us know more polls in the reality. Interesting to learn with many case studies and make us absorb more quickly and not too dull.