In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Este curso forma parte de Programa especializado: Gestión de la cadena de valor
Acerca de este Curso
Habilidades que obtendrás
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars84,44 %
- 4 stars12,68 %
- 3 stars2,10 %
- 2 stars0,31 %
- 1 star0,44 %
Principales reseñas sobre DEVELOPING A WINNING MARKETING STRATEGY
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.
It was an awesome experience with peofessor. He is very energetic and most of all, I love the way he puts in examples which could make anyone learn and understand faster. Thanks
Great Course. Every Topic was explained in detail with brilliant examples which made learning easier. Thanks a lot! Surely enrolling for the Marketing Management II.
Acerca de Programa especializado: Gestión de la cadena de valor
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
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