Acerca de este Curso
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Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Market AnalysisMarketingMarketing StrategyMarketing Mix

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 6-8 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

...
7 videos (Total 65 minutos), 6 readings, 2 quizzes
7 videos
Meet Professor Hayden Noel1m
Case Method Overview8m
Case Method: Steps in Case Analysis12m
Case Method: How to Prepare a Case5m
Case Method: Final Thoughts13m
Marketing Plan Orientation16m
6 lecturas
Syllabus10m
Glossary20m
Brand Descriptions10m
Updating Your Profile10m
About the Discussion Forums10m
Module 0 Readings10m
2 ejercicios de práctica
Orientation Quiz10m
Module 0 Quiz10m
4 horas para completar

Module 1: Marketing Strategy

In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

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4 videos (Total 46 minutos), 4 readings, 2 quizzes
4 videos
The Story of Segway18m
Creating Value16m
The Marketing Strategy Process7m
4 lecturas
Module 1 Overview10m
Module 1 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
1 ejercicio de práctica
Module 1 Quiz20m
Semana
2
3 horas para completar

Module 2: Segmentation Targeting Positioning

An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

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4 videos (Total 64 minutos), 3 readings, 2 quizzes
4 videos
Segmentation23m
Targeting16m
Positioning13m
3 lecturas
Module 2 Overview10m
Module 2 Readings10m
About the Jeopardy Quiz10m
1 ejercicio de práctica
Module 2 Quiz24m
Semana
3
4 horas para completar

Module 3: Branding

Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.

...
7 videos (Total 50 minutos), 2 readings, 2 quizzes
7 videos
What Is a Brand and How Does Branding Work?9m
Brand Equity11m
Attributes of Strong Brands5m
Brand and Line Extensions10m
Evaluating Brand Extensions9m
The Brand Extension Assignment1m
2 lecturas
Module 3 Overview10m
Module 3 Readings10m
1 ejercicio de práctica
Module 3 Quiz24m
Semana
4
2 horas para completar

Module 4: Product Strategy

Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.

...
5 videos (Total 39 minutos), 2 readings, 2 quizzes
5 videos
What Is a Service?2m
Levels of Product14m
Product Mix Decisions11m
Product Life Cycle6m
2 lecturas
Module 4 Overview10m
Module 4 Readings10m
1 ejercicio de práctica
Module 4 Quiz28m
4.8
74 revisionesChevron Right

33%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Marketing Management I

por MYApr 3rd 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

por MAFeb 21st 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

Instructor

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de Universidad de Illinois en Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado Value Chain Management

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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