In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Este curso forma parte de Programa especializado: Gestión de la cadena de valor
43.556 ya inscrito
ofrecido por
Programa especializado: Gestión de la cadena de valorUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
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Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 7 en
Aprox. 16 horas para completar
Inglés (English)
SubtÃtulos: Inglés (English)
Habilidades que obtendrás
- Market Analysis
- Marketing
- Marketing Strategy
- Marketing Mix
Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 7 en
Aprox. 16 horas para completar
Inglés (English)
SubtÃtulos: Inglés (English)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestrÃa
Este curso es parte del Master of Business Administration (iMBA) completamente en lÃnea de Universidad de Illinois en Urbana-Champaign.
Si te aceptan en el programa completo, tus cursos cuentan para tu tÃtulo de grado.
Programa - Qué aprenderás en este curso
2 horas para completar
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para completar
7 videos (Total 32 minutos), 6 lecturas
3 horas para completar
Module 1: The Marketing Process
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.
3 horas para completar
11 videos (Total 85 minutos), 2 lecturas, 3 cuestionarios
3 horas para completar
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.
3 horas para completar
11 videos (Total 95 minutos), 2 lecturas, 3 cuestionarios
3 horas para completar
Module 3: The Power of Branding
Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.
3 horas para completar
10 videos (Total 78 minutos), 2 lecturas, 3 cuestionarios
6 horas para completar
Module 4: Influencing Consumer Behavior; The Marketing Plan
In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior.
6 horas para completar
16 videos (Total 155 minutos), 4 lecturas, 6 cuestionarios
Reseñas
- 5 stars84,44Â %
- 4 stars12,68Â %
- 3 stars2,10Â %
- 2 stars0,31Â %
- 1 star0,44Â %
Principales reseñas sobre DEVELOPING A WINNING MARKETING STRATEGY
por KO20 de ago. de 2018
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
por KB15 de sep. de 2020
This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.
por GK28 de abr. de 2020
It was an awesome experience with peofessor. He is very energetic and most of all, I love the way he puts in examples which could make anyone learn and understand faster. Thanks
por AT27 de ago. de 2021
Great Course. Every Topic was explained in detail with brilliant examples which made learning easier. Thanks a lot! Surely enrolling for the Marketing Management II.
Acerca de Programa especializado: Gestión de la cadena de valor
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
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