In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Este curso forma parte de Programa especializado: Gestión de la cadena de valor
Acerca de este Curso
Habilidades que obtendrás
- 5 stars84,12 %
- 4 stars12,89 %
- 3 stars2,06 %
- 2 stars0,36 %
- 1 star0,54 %
Principales reseñas sobre DEVELOPING A WINNING MARKETING STRATEGY
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
I never thought that an online course could be such interactive !!
The course materials, Teacher, Assignment, and quizzes were interactive and helpful
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
It was an awesome experience with peofessor. He is very energetic and most of all, I love the way he puts in examples which could make anyone learn and understand faster. Thanks
Acerca de Programa especializado: Gestión de la cadena de valor
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