About this course: This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities
Taught by: John P. Kellogg, Assistant Chair
Music Business/Management
| Commitment | 4 weeks of study, 3-6 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Reading: Welcome to Music Business Foundations
- Reading: Meet Your Teaching Assistants
- Practice Quiz: What Are Your Goals?
- Reading: Connect on Facebook and Twitter
- Reading: Getting to Know You
- Reading: Learner Support
- Reading: Course Certificates
- Reading: Week 1 Learning Targets
- Video: Music Industry Guiding Principles
- Reading: Rigor Mortis (1977)
- Discussion Prompt: Your Music Business Niche
- Video: 1900-1950
- Video: 1950 - 2000
- Video: Napster and Beyond
- Discussion Prompt: Discussion: Digital Communication and the Transformation of the Music Industry
- Video: Today's Music Industry Structure
- Reading: New Millennium Innovators: iTunes and Spotify
- Video: Week 1 Recap
- Reading: The Future of the Music Industry
- Video: Recording Agreements Demystified
- Video: The Importance of Recording Agreements
- Video: Contract Provisions
- Reading: Exclusive Recording Contract
- Video: Royalties
- Video: Third Party Licensing
- Reading: Royalties: Controversy
- Video: Breakage Deductions
- Video: Free Goods
- Video: Reserves
- Video: Streaming Services
- Reading: Music and How the Money Flows
- Video: Advances and Recording Budgets
- Reading: Weighing the Options
- Video: 360 Deals or "All-In" Deals
- Reading: 360 Deals: An Industry Reaction to the Devaluation of Recorded Music
- Video: Neil Jacobson on 360 Degree Deals
- Video: Richard Blackstone on 360 Degree Deals
- Discussion Prompt: Discussion: 360 Degree Deals
- Video: Week 2 Recap
- Video: Copyright Basics
- Video: The Importance of Copyright
- Video: History of Copyright
- Video: Forms PA and SR
- Reading: Download Forms PA and SR
- Video: Bundle of Rights
- Video: Bundle of Rights That Relate to the Sound Recording
- Discussion Prompt: Discussion: The Future of the Copyright Bundle of Rights
- Reading: Examples of Derivative Work
- Video: Copyright Infringement
- Reading: Infringement Court Cases
- Video: Fair Use
- Video: Week 3 Recap
- Video: The Music Business Team
- Video: The Role of the Personal Manager
- Video: Traits of the Successful Personal Manager
- Video: Personal Manager Commissions
- Video: Contract Term
- Video: Fiduciary Responsibilities
- Video: The IT Factor
- Video: The Importance of a Fan-Engaging Show
- Discussion Prompt: Discussion: Role of the Personal Manager
- Video: Business and Road Managers
- Video: Booking Agents
- Video: Regulations of Managers and Agents
- Video: Entertainment Attorneys
- Video: Week 4 Recap
- Reading: Thank You and Good Luck
- Reading: Music Business Foundations Course Evaluation
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This is an amazing course. Learned so much more than I thought I could from such a quick course. Mr. Kellogg is truly gifted at relaying what could be confusing and difficult information in a way easy to understand and digest. Plus he's really inspiring. I wasn't planning on writing a review but this course merited a glowing review. I am not a business minded person and must admit I was only half looking forward to this course. But from the first lesson I knew starting was a great decision. Great stuff!
An amazing course with an amazing instructor. The instructor's real world examples and practical, hands-on experience is a wealth of info. It helps that he has also been an artist before he was a lawyer so he has intimate knowledge of the artists's perspective. I have been in the music business for many, many years and studied the business side of contracts and practices in preparation for that long ago. The business has changed a great deal since that time with the advent of the internet, folding of Major Labels, decline of the CD market, streaming services, digital downloads and the emerging changes to recording contracts (360 deals) and distribution arrangements. This course is at once a great history lesson on traditional music business practices and a updated survey of current trends in the industry and how they affect the artist. I highly recommend this course!!
¡Curso recomendado! Sencillo, completo, esquemático.
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