Este curso forma parte de Programa Especializado - Music Business
Music Business Foundations
ofrecido por
Acerca de este Curso
4.9
946 calificaciones
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
What you'll learn:
-- The basic history of the music industry and today's business trends
-- How recording agreements are formulated
-- The basics of copyright law as it pertains to the music business
-- The role of agents, managers, attorneys, and specific business entities
Programa - Qué aprenderás en este curso
Week
1The Music Industry
This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry.
6 videos (Total: 62 min), 10 readings, 2 quizzes
6 videos
1900-195012m
1950 - 200012m
Napster and Beyond9m
Today's Music Industry Structure16m
Week 1 Recap2m
10 lecturas
Welcome to Music Business Foundations10m
Meet Your Teaching Assistants10m
Connect with Your Classmates10m
Getting to Know You10m
Learner Support10m
Earn A Course Certificate10m
Week 1 Learning Targets10m
Rigor Mortis (1977)10m
New Millennium Innovators: iTunes and Spotify10m
The Future of the Music Industry10m
2 ejercicios de práctica
What Are Your Goals?8m
Week 1 Quiz20m
Week
2Recording Agreements
This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals.
14 videos (Total: 118 min), 5 readings, 1 quiz
14 videos
The Importance of Recording Agreements17m
Contract Provisions17m
Royalties10m
Third Party Licensing7m
Breakage Deductions6m
Free Goods2m
Reserves7m
Streaming Services10m
Advances and Recording Budgets10m
360 Deals or "All-In" Deals9m
Neil Jacobson on 360 Degree Deals12m
Richard Blackstone on 360 Degree Deals1m
Week 2 Recap2m
5 lecturas
Exclusive Recording Contract10m
Royalties: Controversy10m
Music and How the Money Flows10m
Weighing the Options10m
360 Deals: An Industry Reaction to the Devaluation of Recorded Music10m
1 ejercicio de práctica
Week 2 Quiz20m
Week
3Copyright Basics
This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office.
9 videos (Total: 71 min), 3 readings, 1 quiz
9 videos
The Importance of Copyright3m
History of Copyright14m
Forms PA and SR8m
Bundle of Rights18m
Bundle of Rights That Relate to the Sound Recording8m
Copyright Infringement8m
Fair Use4m
Week 3 Recap2m
3 lecturas
Download Forms PA and SR10m
Examples of Derivative Work10m
Infringement Court Cases10m
1 ejercicio de práctica
Week 3 Quiz20m
Week
4Managers, Agents, and Attorneys
This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles.
13 videos (Total: 86 min), 2 readings, 1 quiz
13 videos
The Role of the Personal Manager12m
Traits of the Successful Personal Manager7m
Personal Manager Commissions8m
Contract Term1m
Fiduciary Responsibilities3m
The IT Factor5m
The Importance of a Fan-Engaging Show11m
Business and Road Managers6m
Booking Agents4m
Regulations of Managers and Agents13m
Entertainment Attorneys9m
Week 4 Recap1m
2 lecturas
Thank You and Good Luck10m
Music Business Foundations Course Evaluation10m
1 ejercicio de práctica
Week 4 Quiz22m
4.9
33%
83%
11%
Principales revisiones
por BD•Oct 23rd 2017
This course was very useful and important to me, I plan on venturing in the music world very soon and knowing/ equipping myself with all of these will come in pretty handy for me. Thank you immensely.
por DK•Feb 22nd 2016
I advise this great course to everybody who wants to learn more about music industry in general, music business principles and tricks, including all types of agreements and principal actors.
Instructor
John P. Kellogg
Assistant ChairMusic Business/Management
Acerca de Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Acerca del programa especializado Music Business
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
Preguntas Frecuentes
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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