This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
Ofrecido Por
BerkleeAcerca de este Curso
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Prueba Coursera para negociosQué aprenderás
Analyze recording contract provisions
Assess the various rights that make up the copyright bundle of rights
Discuss the roles of the personal manager, business manager, road manager, agents, road crew, and attorneys
Examine the importance of having written agreements that outline the duties and obligations of various parties
Habilidades que obtendrás
- Music business
- Revenue streams
- Teambuilding
- Copyright
- Contracts
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
Ofrecido por
Programa - Qué aprenderás en este curso
The Music Industry
Recording Agreements
Copyright Basics
Managers, Agents, and Attorneys
Reseñas
- 5 stars88,29 %
- 4 stars10,16 %
- 3 stars1,09 %
- 2 stars0,12 %
- 1 star0,32 %
Principales reseñas sobre MUSIC BUSINESS FOUNDATIONS
Phenomenal. Professor Kellogg really knows the industry with a deep understanding and shares his knowledge through fantastic story-telling and gripping presentation. Thank you
Eye opening as a beginner trying to get into the music industry and trying to get "paid, not played". Thanks John for the info! We will see where this Spotify, TikTok era takes us.
Great course!! John does an amazing job at teaching the foundations with enthusiasm! I wish I could take the Music Business 101 class but was thankful for this to get me started.
Amazing course and great teaching. The way things were taught was very clear and concise. I loved taking this course and want to keep re-taking it as the information is so valuable.
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