This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
Este curso forma parte de Programa Especializado - Value Creation Through Innovation
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Acerca de este Curso
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Resultados profesionales del estudiante
50%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
Instructores
Resultados profesionales del estudiante
50%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
ofrecido por
EIT Digital
EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
Programa - Qué aprenderás en este curso
3 minutos para completar
Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
3 minutos para completar
1 video (Total 3 minutos)
1 video
1 hora para completar
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
1 hora para completar
5 videos (Total 30 minutos)
5 videos
Why do we care?8m
Innovation and entrepreneurship - definitions5m
Where does innovation come from?5m
How to drive innovation6m
1 ejercicio de práctica
Introduction and definitions30m
21 minutos para completar
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
21 minutos para completar
3 videos (Total 21 minutos)
2 horas para completar
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
2 horas para completar
3 videos (Total 22 minutos)
1 ejercicio de práctica
Teaching entrepreneurship and the importance of faliure30m
4 horas para completar
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
4 horas para completar
6 videos (Total 38 minutos)
6 videos
What's a startup?6m
Common mistakes6m
Market segmentation7m
TAM SAM SOM7m
Beachhead market6m
1 ejercicio de práctica
Analyzing markets30m
3 horas para completar
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
3 horas para completar
4 videos (Total 28 minutos)
4 videos
Customer interviews - part 27m
Minimum viable product7m
Experiments6m
1 ejercicio de práctica
Engage with customers30m
Reseñas
Principales reseñas sobre INNOVATION & ENTREPRENEURSHIP - FROM BASICS TO OPEN INNOVATION
por SS27 de nov. de 2020
This course contains all the valuable insights which a beginner like me who has little or very less knowledge about the market and business side should know
por AP15 de may. de 2020
This course is very well structured and faculties are excellent in explaining and giving examples. It was a good experience in learning from them.
por PP5 de jun. de 2019
Course contents and faculties were very good. Coverage contents would be useful either for teaching or starting your own entrepreneurship.
por CT16 de nov. de 2020
amazing Coursera course learn lots of things related to business after doing this course I get an idea of how we can start a business
Acerca de Programa especializado: Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
