In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
Este curso forma parte de Programa Especializado - Effective Communication in the Globalised Workplace
ofrecido por
Programa Especializado - Effective Communication in the Globalised WorkplaceUniversidad Nacional de SingapurAcerca de este Curso
31,484 vistas recientes
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad Nacional de Singapur
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
Programa - Qué aprenderás en este curso
2 horas para completar
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
2 horas para completar
8 videos (Total 57 minutos), 1 lectura, 5 cuestionarios
8 videos
Why Persuasion?7m
The journey ahead4m
Persuasion versus Manipulation8m
What is persuasion?7m
Credibility in Persuasion9m
Three Elements of Credibility7m
The Language of Trust8m
1 lectura
Instructions for Practice Quiz 310m
5 ejercicios de práctica
Quiz 116m
Practice Quiz 210m
Practice Quiz 310m
Summative Quiz 130m
Reflection 14m
3 horas para completar
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
3 horas para completar
6 videos (Total 49 minutos), 3 lecturas, 1 cuestionario
6 videos
Analysing your audience8m
Rules for Effective Writing9m
Ways to establish credibility8m
The persuasion map6m
The AIDA framework8m
3 lecturas
Additional Resources10m
Practice Quiz: Discover your Personality10m
Additional Resources10m
3 horas para completar
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
3 horas para completar
4 videos (Total 41 minutos), 1 lectura, 3 cuestionarios
4 videos
The five dimensions of culture11m
Credibility across cultures12m
Writing a Cover letter7m
1 lectura
Additional Resources10m
2 ejercicios de práctica
Reflection2m
Reflection 24m
Revisiones
Principales revisiones sobre ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION
por DK27 de abr. de 2020
Useful to write a biography for publications / own professional website. Helpful for writing a cover letter effectively.
por MA3 de abr. de 2019
It's a very nice chance for having this course. I hope National university of Singapore will provide more courses then.
por RV14 de jun. de 2020
Excellent coverage of topic. Easy explanation of the subject with simple example which are relatable to most.
por KF11 de abr. de 2018
Excellent content and support materials. I have learned a lot about communications and persuasion!
Acerca de Programa especializado: Effective Communication in the Globalised Workplace
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.
This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Hay ayuda económica disponible?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
