In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
Este curso forma parte de Programa especializado: Effective Communication in the Globalised Workplace
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Universidad Nacional de Singapur
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
Programa - Qué aprenderás en este curso
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
Reseñas
- 5 stars70,04 %
- 4 stars21,05 %
- 3 stars5,66 %
- 2 stars2,02 %
- 1 star1,21 %
Principales reseñas sobre ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION
Excellent course . I did learn a lot from this communication course. NUS has a structure way of teaching and it is easy to understand .
Excellent content and support materials. I have learned a lot about communications and persuasion!
Lecturer is good. We can easy understans the course because he use the real life example.
Knowledgeable instructor, and lots of useful examples. This course will help you identify WHAT to write to be seen as credible and persuasive. Highly recommended!
Acerca de Programa especializado: Effective Communication in the Globalised Workplace
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.

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