1.4 Market environment analysis: Collaborators, Competitors and Company

Del curso dictado por IE Business School
Positioning: What you need for a successful Marketing Strategy
231 ratings
IE Business School
231 ratings
Curso 2 de 5 en SpecializationMarketing Strategy
De la lección
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Conoce a los instructores

  • Ignacio Gafo
    Ignacio Gafo

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