Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars64,85 %
- 4 stars23,23 %
- 3 stars7,78 %
- 2 stars1,88 %
- 1 star2,24 %
Principales reseñas sobre POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy Explanation of professor is excellent when it comes to examples, but content wise
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
Acerca de Programa especializado: Estrategia de marketing
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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