Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
por Chetan s•
Video needs to be still ellborative
por Aman C•
It's good or new experience for me
por Rahaf S•
Interesting accurate course.
por Krishnakumar R•
Good - need to be
por Rajaraman G•
Very Good Course
por Cecibel G P•
por Suresh P•
por Md S H•
por Rajneesh A•
por chiara c•
por Santhoshkumar G•
por Nicholas M F•
Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.
por Tony J•
Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.
On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding
por Valentina Y A•
the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.
por Anders B•
Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…
por Altamash H•
Giving 3 stars not for the content but for the quality, sound quality in some videos is very bad and in one video the interview was in a foreign language and subtitles were not there
por Niels G N•
There are many typographical and continuity errors in this course. The quality of the videos is also questionable.
por Marco R•
Some part of the videos were inaudible and the transcripts were not well done
por Tricia A•
Good overview but lacks specific information that would be useful.
por Fang S•
I think the model quizes are not hard, but very tricky
por Jesús F A C•
I would have liked to jave more practical cases
por Hemal B•
Good; need more Live examples
por Akash V D•
Accent not good enough
por Chandrashekhar S•