Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
por Valeria M G
•Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!
por Julien H
•Great teacher, loved the many examples that were given.
The only problem I had was with the audio quality when the video was recorded in public.
Thank you !
por Kasuntha M
•Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me
por Mohammad M
•If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.
por Karthik P R
•It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!
por Manikandan K
•it was a great experience and modular course for to under stand market and sell the products in difference environment
por Edgar
•Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.
por Alejandra S
•I like how the teacher explain the topics and the resources that he used to explain them such as the interviews
por Reynaldo V
•This was both highly educational and a great source for practical ideas that I'm already using at work.
por Priyesh R
•Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.
por Jubilee G
•Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
por Ihsan M
•Super informative course. I really loved this course. Thank you professor and thank you IE.
por Ajay S C
•Great content. The quizzes are extremely engaging and challenging at the same time.
por Izabella C
•The course covered all the promised content and was well explained bu the teacher.
por Saurabh M
•Great course and explanations were in detail. Would highly recommend this course.
por Shabanova O
•I like it. This course was interesting and full of knowledge. Thank you Coursera
por Savdar I
•Highly recommended for young entrepreneur and start-up entrepreneur especially.
por Kehinde D
•Great course but it was quite tough since I do not have a marketing backgroud
por Naveed I
•This course is really really helpful in my career thanks to positioning team
por Abhishek S
•Wonderful learning with great insights from real life Case Studies, Thanks
por SALLY Y Y L
•It was a great basic course in marketing. Thanks for the knowledge shared.
por ASHWIN U S
•Great course! Wonderful learning experience! Would strongly recommend!! :)
por JOHN P B
•This is an amazing course which is quite interesting and informative.
por Sthepanie P
•Course material is straightforward and simple. Really learned a lot.
por Karlanie B
•Very helpful. Clear, easy to understand and entertaining. Thank you