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Comienza de inmediato y aprende a tu propio ritmo.
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Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

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Università Bocconi

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

3 horas para completar

THE INNOVATION DECISION

3 horas para completar
14 videos (Total 106 minutos), 3 lecturas, 1 cuestionario
14 videos
Operation efficiency vs strategic efficiency3m
What data can and cannot do4m
Strategic efficiency4m
What does the scientific approach do: the Galilean manager5m
Inkdome case5m
What is innovation7m
The structure of the innovation decision15m
Risk and Uncertainty11m
Type I and type II errors in innovation decisions6m
Interactive tour of the Museum of Failure3m
The Building blocks: Theory, Hypotheses, Tests, Analysis12m
Formulate and apply theories to managerial problems11m
Tools: business model canvas and other tools8m
3 lecturas
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
1 ejercicio de práctica
Week 110m
Semana
2

Semana 2

4 horas para completar

THEORY AND DATA FOR INNOVATION MANAGEMENT

4 horas para completar
16 videos (Total 140 minutos), 3 lecturas, 3 cuestionarios
16 videos
Conditional probabilities and the Bayes Theorem12m
The scientific approach15m
Using the organization to set the decision rule7m
How to derive hypotheses from a theory6m
Hypotheses and their context [p values don’t always matter]5m
Cases4m
Design and logic of hypothesis testing (download the attached datasets)12m
The use of experiments in innovation management11m
Randomized Control Trials7m
Split and multivariate tests12m
Quasi Experimental Design6m
Innovation metrics11m
Metrics validity and reliability5m
Metrics validity7m
Metrics reliability8m
3 lecturas
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
3 ejercicios de práctica
Exercise 115m
Exercise 215m
Week 210m
Semana
3

Semana 3

2 horas para completar

DATA ANALYSIS

2 horas para completar
8 videos (Total 63 minutos), 3 lecturas, 1 cuestionario
8 videos
Regression analysis: Theory11m
Regression analysis: Application9m
Interview with Mimoto: paving the way for electric mobility using a scientific approach8m
Interview with Eni Gas and Power: leveraging big data to uncover customer preferences8m
Using data to answer important questions at Google3m
How firms and startups can gather and analyze data to test hypotheses6m
Reflection critical evaluation5m
3 lecturas
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
1 ejercicio de práctica
Week 310m
Semana
4

Semana 4

2 horas para completar

ADVANCED TOOLS FOR INNOVATION MANAGEMENT DECISIONS

2 horas para completar
7 videos (Total 53 minutos), 3 lecturas, 1 cuestionario
7 videos
Difference-in-difference approach: Examples (download the attached datasets)9m
Instrumental variables: Theory (download the attached datasets)9m
Instrumental variables: Examples (download the attached datasets)5m
Data science vs causal links4m
Machine learning for innovation management decisions5m
Summary, conclusions, limitations of the scientific approach8m
3 lecturas
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
1 ejercicio de práctica
Week 410m

Revisiones

Principales revisiones sobre A SCIENTIFIC APPROACH TO INNOVATION MANAGEMENT

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