New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Technology Commercialization, Part 1: Setting up your Idea Filtering System
ofrecido por
Universidad de Rochester
Programa - Qué aprenderás en este curso
Semana
13 horas para completar
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
12 videos (Total 96 minutos), 1 reading, 2 quizzes
12 videos
Welcome to the Revolution 16m
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8m
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10m
Innovation Creed Books 5m
Dimensions around Innovation: Setting, Scope, Change 10m
Dimensions around Innovation: Technology 6m
Dimensions around Innovation: Integration5m
Dimensions around Innovation: Reach 3m
Personal Drivers: Your Innovation Creed9m
Team Creed 4m
Instructions for Week #1 Assignment4m
1 lectura
The TEAM Program10m
2 ejercicios de práctica
Exam for Week 140m
Innovation Creed Assignment12m
Semana
22 horas para completar
Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult
6 videos (Total 58 minutos), 1 quiz
6 videos
Top Challenges That Stunt Commercialization: #3 -‐ #7 7m
Top Challenges That Stunt Commercialization: #8 -‐ #16 10m
Questions That Uncover These Challenges 8m
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9m
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13m
1 ejercicio de práctica
Exam for Week 240m
Semana
31 hora para completar
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
10 videos (Total 66 minutos), 1 quiz
10 videos
Perfect Answers to the World’s Perfect Idea 9m
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6m
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7m
Test the Filter 5m
Idea Filter Books 5m
Medical Devices10m
Week 3 Assignment Part 19m
Idea Filter for Radical Invention 5m
Week 3 Assignment Part 2 3m
1 ejercicio de práctica
Idea Filter Assignment12m
Semana
42 horas para completar
Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
12 videos (Total 92 minutos), 1 quiz
12 videos
Life-Style Vs Investable/Scalable Innovation 6m
Social Entrepreneurship7m
Radical vs Incremental Innovation 15m
Using the Filter: Green Crayon Filtering 7m
Hypothetical Idea Being Scored 10m
Using the Filter to Rate a Collection of Ideas 11m
David Chauncey: Introduction & Filter Set Up11m
David Chauncey: Corporate Business Development 4m
David Chauncey: Rendering the Possibilities 5m
David Chauncey: Sales Calls and the Back of an Envelope6m
Closing Message 45s
1 ejercicio de práctica
Exam for Week 440m
67%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
50%
consiguió un aumento de sueldo o ascenso
Principales revisiones
It is a great course to take for anyone who is active in field of technology commercialization.
Proved to be very useful for me personally. Would be great to see part 2 now!
Instructor
Mark Wilson
Lecturer in EntrepreneurshipSimon Business School
Acerca de Universidad de Rochester
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
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