This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta
Acerca de este Curso
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Prueba Coursera para negociosQué aprenderás
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Habilidades que obtendrás
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
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Prueba Coursera para negociosOfrecido por
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Programa - Qué aprenderás en este curso
The Social Media Landscape
Social Media Platforms Overview
Goals and Planning for Success
Understand Your Audience
Reseñas
- 5 stars88,34 %
- 4 stars9,58 %
- 3 stars1,17 %
- 2 stars0,24 %
- 1 star0,65 %
Principales reseñas sobre INTRODUCTION TO SOCIAL MEDIA MARKETING
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
This is a very interactive and informative beginner's course for Social Media Marketers and I learned a lot while taking a course and I am excited to continue my learning experience with Coursera
I found your course very good. I hope that this course will benefit by applying all the subjects I have learned from this course to the digital marketplace. Thanks to Trainer for her amazing work.
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
Acerca de Certificado profesional de Marketing en redes sociales de Meta

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
Can I receive university credit for completing this course?
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