This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Este curso forma parte de Certificado profesional de Marketing en redes sociales: Facebook
ofrecido por
Acerca de este Curso
888,734 vistas recientes
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 13 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 13 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programa - Qué aprenderás en este curso
3 horas para completar
The Social Media Landscape
This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
3 horas para completar
14 videos (Total 75 minutos), 8 lecturas, 3 cuestionarios
14 videos
Introduction to Anke Audenaert2m
Introduction to Social Media Marketing Overview3m
Careers in Digital Marketing5m
The Social Media Landscape Overview37s
Introduction to Marketing7m
Introduction to Digital Marketing7m
Introduction to Social Media Marketing9m
Social Media and Business6m
Social Media and Non-Profits6m
Categorizing Social Media5m
The History of Facebook6m
Facebook Products Overview4m
The Social Media Landscape Conclusion2m
8 lecturas
About Professional Certificate Surveys5m
A Message From Facebook10m
Introduction to Social Media Marketing Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
How to Create Social Media Accounts for Your Business10m
Recap of the History of Facebook10m
3 ejercicios de práctica
A Message From Facebook Quiz5m
Social Media for Business Practice Quiz10m
The Social Media Landscape Quiz10m
2 horas para completar
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
2 horas para completar
13 videos (Total 120 minutos), 1 lectura, 2 cuestionarios
13 videos
Use Facebook to Connect People and Businesses10m
Engage and Entertain with Video on YouTube8m
Make Connections on WhatsApp and Messenger10m
Connect, Engage and Transact with WeChat11m
Find People that Care about What You Do on Instagram12m
Build Professional Connections on LinkedIn10m
Use Short Video to Connect on TikTok11m
Boost Your Messaging Game With Snapchat10m
Join the Conversation on Twitter11m
Showcase Your Products and Services on Pinterest 8m
Connect on Niche Interests on Social10m
Social Media Platforms Conclusion1m
1 lectura
The Major Social Media Platforms10m
2 ejercicios de práctica
Social Media Platforms Part I Practice Quiz10m
Social Media Platforms Overview Quiz10m
3 horas para completar
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 horas para completar
6 videos (Total 21 minutos), 3 lecturas, 2 cuestionarios
6 videos
What are Marketing Goals and Why Do you Need them? 3m
Establishing SMART Goals for Your Marketing7m
What are KPIs and Why Do you Need them? 3m
Setting KPIs for Your Marketing5m
Goals and Planning for Success Conclusion36s
3 lecturas
Preparing For Your SMART Goal and KPIs Project20m
SMART Goal Worksheet20m
Key Performance Indicators Worksheet20m
1 ejercicio de práctica
Goals and Planning for Success Quiz10m
3 horas para completar
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
3 horas para completar
6 videos (Total 32 minutos), 3 lecturas, 2 cuestionarios
6 videos
What Is a Target Audience and Why Do you Need One?5m
Defining your Target Audience9m
What is a Customer Journey and Why Do You Need One? 8m
Mapping your Customer's Journey7m
Understand Your Audience Conclusion1m
3 lecturas
Research Tools to Identify Your Target Audience10m
Target Audience Worksheet20m
Customer Journey Worksheet20m
1 ejercicio de práctica
Understand Your Audience Quiz10m
Reseñas
Principales reseñas sobre INTRODUCTION TO SOCIAL MEDIA MARKETING
por LD10 de oct. de 2020
Thank you so much, Anke! It was a wonderful journey learning Introduction to Social Media Marketing. As heavy user of social media, it is really great to learn academically and officially!!!!
por RR8 de oct. de 2020
A must-attend course for anyone with a business that they want to grow or survive going forward. Without an understanding of where marketing is going a business cannot survive.
por MM15 de oct. de 2020
what a fun ad interesting way to learn about social media. Regardless of your career, it is for common knowledge, convertation, business....anyone can learn from this course.
por AJ5 de oct. de 2020
I loved the content covered in this course. This training was very helpful. Looking forward to complete the next program in the series as soon as possible.
Acerca de Certificado profesional de Marketing en redes sociales: Facebook
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
- es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
- Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Certificado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos del Certificado y te darán un certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Recibiré crédito universitario por completar el Curso?
Este Curso no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados del curso para obtener crédito. Consulta con tu institución para obtener más información. Los Títulos en línea y los Certificados Mastertrack™ de Coursera brindan la oportunidad de obtener créditos universitarios.
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