Acerca de este Curso

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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 13 horas para completar
Inglés (English)

Habilidades que obtendrás

Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 13 horas para completar
Inglés (English)

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Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up98%(3,576 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

The Social Media Landscape

3 horas para completar
14 videos (Total 75 minutos), 8 lecturas, 3 cuestionarios
14 videos
Introduction to Anke Audenaert2m
Introduction to Social Media Marketing Overview3m
Careers in Digital Marketing5m
The Social Media Landscape Overview37s
Introduction to Marketing7m
Introduction to Digital Marketing7m
Introduction to Social Media Marketing9m
Social Media and Business6m
Social Media and Non-Profits6m
Categorizing Social Media5m
The History of Facebook6m
Facebook Products Overview4m
The Social Media Landscape Conclusion2m
8 lecturas
About Professional Certificate Surveys5m
A Message From Facebook10m
Introduction to Social Media Marketing Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
How to Create Social Media Accounts for Your Business10m
Recap of the History of Facebook10m
3 ejercicios de práctica
A Message From Facebook Quiz5m
Social Media for Business Practice Quiz10m
The Social Media Landscape Quiz10m
Semana
2

Semana 2

2 horas para completar

Social Media Platforms Overview

2 horas para completar
13 videos (Total 120 minutos), 1 lectura, 2 cuestionarios
13 videos
Use Facebook to Connect People and Businesses10m
Engage and Entertain with Video on YouTube8m
Make Connections on WhatsApp and Messenger10m
Connect, Engage and Transact with WeChat11m
Find People that Care about What You Do on Instagram12m
Build Professional Connections on LinkedIn10m
Use Short Video to Connect on TikTok11m
Boost Your Messaging Game With Snapchat10m
Join the Conversation on Twitter11m
Showcase Your Products and Services on Pinterest 8m
Connect on Niche Interests on Social10m
Social Media Platforms Conclusion1m
1 lectura
The Major Social Media Platforms10m
2 ejercicios de práctica
Social Media Platforms Part I Practice Quiz10m
Social Media Platforms Overview Quiz10m
Semana
3

Semana 3

3 horas para completar

Goals and Planning for Success

3 horas para completar
6 videos (Total 21 minutos), 3 lecturas, 2 cuestionarios
6 videos
What are Marketing Goals and Why Do you Need them? 3m
Establishing SMART Goals for Your Marketing7m
What are KPIs and Why Do you Need them? 3m
Setting KPIs for Your Marketing5m
Goals and Planning for Success Conclusion36s
3 lecturas
Preparing For Your SMART Goal and KPIs Project20m
SMART Goal Worksheet20m
Key Performance Indicators Worksheet20m
1 ejercicio de práctica
Goals and Planning for Success Quiz10m
Semana
4

Semana 4

3 horas para completar

Understand Your Audience

3 horas para completar
6 videos (Total 32 minutos), 3 lecturas, 2 cuestionarios
6 videos
What Is a Target Audience and Why Do you Need One?5m
Defining your Target Audience9m
What is a Customer Journey and Why Do You Need One? 8m
Mapping your Customer's Journey7m
Understand Your Audience Conclusion1m
3 lecturas
Research Tools to Identify Your Target Audience10m
Target Audience Worksheet20m
Customer Journey Worksheet20m
1 ejercicio de práctica
Understand Your Audience Quiz10m

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