Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta

4.8
estrellas
10,382 calificaciones

99 %

Anke Audenaert

283.301 ya inscrito

Ofrecido Por

Parte del título de grado Bachelor of Applied Arts and Sciences
Más información

Certificado profesional de Marketing en redes sociales de MetaMeta

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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to: 
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate 
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media.  Learners must have a Facebook account and an Instagram account helps.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Aprox. 15 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies

Habilidades que obtendrás

Social Media Marketing
Marketing
Digital Marketing
Social Media Marketing Strategy

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Aprox. 15 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,89/5 (5006 calificaciones)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

372.065 alumnos

25 cursos

Ofrecido por

Comienza a trabajar para obtener tu licenciatura.

Este curso es parte del Bachelor of Applied Arts and Sciences completamente en línea de Meta. Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.

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Programa - Qué aprenderás en este curso

Calificación del contenido99%(77,956 calificaciones)

Semana

Semana 1

4 horas para completar

The Social Media Landscape

4 horas para completar

14 videos (Total 75 minutos), 8 lecturas, 3 cuestionarios

14 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Introduction to Anke Audenaert2m

Introduction to Social Media Marketing Overview3m

Careers in Digital Marketing5m

The Social Media Landscape Overview37s

Introduction to Marketing7m

Introduction to Digital Marketing7m

Introduction to Social Media Marketing9m

Social Media and Business6m

Social Media and Non-Profits6m

Categorizing Social Media5m

The History of Facebook6m

Facebook Products Overview4m

The Social Media Landscape Conclusion2m

8 lecturas

About Professional Certificate Surveys5m

Introduction to Social Media Marketing Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

How to Create Social Media Accounts for Your Business30m

Recap of the History of Facebook10m

2 ejercicios de práctica

Social Media for Business Practice Quiz10m

The Social Media Landscape Quiz5m

Semana

Semana 2

3 horas para completar

Social Media Platforms Overview

3 horas para completar

13 videos (Total 120 minutos), 2 lecturas, 2 cuestionarios

13 videos

Social Media Platforms Overview1m

Use Facebook to Connect People and Businesses10m

Engage and Entertain with Video on YouTube8m

Make Connections on WhatsApp and Messenger10m

Connect, Engage and Transact with WeChat11m

Find People that Care about What You Do on Instagram12m

Build Professional Connections on LinkedIn10m

Use Short Video to Connect on TikTok11m

Boost Your Messaging Game With Snapchat10m

Join the Conversation on Twitter11m

Showcase Your Products and Services on Pinterest 8m

Connect on Niche Interests on Social10m

Social Media Platforms Conclusion1m

2 lecturas

Start Here: Some Videos Are Optional10m

The Major Social Media Platforms30m

2 ejercicios de práctica

Social Media Platforms Part I Practice Quiz10m

Social Media Platforms Overview Quiz20m

Semana

Semana 3

3 horas para completar

Goals and Planning for Success

3 horas para completar

6 videos (Total 21 minutos), 3 lecturas, 3 cuestionarios

6 videos

Goals and Planning for Success Overview1m

What are Marketing Goals and Why Do you Need them? 3m

Establishing SMART Goals for Your Marketing7m

What are KPIs and Why Do you Need them? 3m

Setting KPIs for Your Marketing5m

Goals and Planning for Success Conclusion36s

3 lecturas

Preparing For Your SMART Goal and KPIs Project20m

SMART Goal Worksheet20m

Key Performance Indicators Worksheet20m

2 ejercicios de práctica

How to Set Your Marketing Goals Practice Quiz10m

Goals and Planning for Success Quiz15m

Semana

Semana 4

4 horas para completar

Understand Your Audience

4 horas para completar

6 videos (Total 32 minutos), 4 lecturas, 3 cuestionarios

6 videos

Understand Your Audience Overview55s

What Is a Target Audience and Why Do You Need One?5m

Defining your Target Audience9m

What is a Customer Journey and Why Do You Need One? 8m

Mapping your Customer's Journey7m

Understand Your Audience Conclusion1m

4 lecturas

How to Define Your Target Audience2m

Target Audience Worksheet20m

Customer Journey Examples10m

Customer Journey Worksheet20m

2 ejercicios de práctica

Define Your Target Audience Practice Quiz30m

Understand Your Audience Quiz10m

Reseñas

4.8

3311 reseña

5 stars
88,34 %
4 stars
9,58 %
3 stars
1,17 %
2 stars
0,24 %
1 star
0,65 %

Principales reseñas sobre INTRODUCTION TO SOCIAL MEDIA MARKETING

por RS16 de ene. de 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

por CC13 de nov. de 2021

This is a very interactive and informative beginner's course for Social Media Marketers and I learned a lot while taking a course and I am excited to continue my learning experience with Coursera

por MR12 de ene. de 2021

I found your course very good. I hope that this course will benefit by applying all the subjects I have learned from this course to the digital marketplace. Thanks to Trainer for her amazing work.

por TS29 de mar. de 2022

The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.

Ver todas las reseñas

Acerca de Certificado profesional de Marketing en redes sociales de Meta

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Certificado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos del Certificado y te darán un certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate. The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll share on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

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Introduction to Social Media Marketing

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Qué aprenderás

Habilidades que obtendrás