Introduction to Social Media Marketing

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager. Once you earn your Facebook Certification, you’ll get exclusive access to the new Facebook Certification Career Network. A job search platform that connects Facebook Certified professionals with 60+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam. This specialization is also offered in Arabic, Portuguese, and Spanish.