The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Identifying the forces that shape competition for economic exchanges
Analysing the sources of value in company offerings and how do segment markets in order to create value
Developing strategic options that are suitable, feasible, and acceptable
Habilidades que obtendrás
- Competitor Analysis
- Value Proposition
- Porter'S Five Forces Analysis
- Customer analysis
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Comienza a trabajar para obtener tu maestría
Programa - Qué aprenderás en este curso
The importance of value for competitive strategy
Know your Customers and Competitors
Know your industry
Know your competitive options
Reseñas
- 5 stars87,50 %
- 4 stars10,41 %
- 3 stars1,73 %
- 2 stars0,34 %
Principales reseñas sobre STRATEGIC MANAGEMENT: BE COMPETITIVE
Some of the spelling in the course are incorrect. Please check. Overall good course.
It was informative, resourceful and easy to understand. The overall rating would be 10/10 as the professor provided with clear instruction with rich of resources.
Lectures were well organised and easy to understand. Thank you Professor.
Very good insights, very informative, excellent course well presented and relatively easy to understand. Thank you Sir =)
Acerca de Programa especializado: Strategising: Management for Global Competitive Advantage

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