Acerca de este Curso

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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Qué aprenderás

  • Identifying the forces that shape competition for economic exchanges

  • Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Developing strategic options that are suitable, feasible, and acceptable

Habilidades que obtendrás

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Instructor

ofrecido por

Logotipo de Universidad de Macquarie

Universidad de Macquarie

Comienza a trabajar para obtener tu maestría

Este curso es parte del Global Master of Business Administration (Global MBA) completamente en línea de Universidad de Macquarie. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

3 horas para completar

The importance of value for competitive strategy

3 horas para completar
5 videos (Total 24 minutos), 4 lecturas, 2 cuestionarios
5 videos
Week 1 outline1m
The nature of value7m
What is competitive strategy?9m
Week 1 - Habit Corner1m
4 lecturas
Course overview1m
Learning activities3m
Value and opportunity10m
Key elements of strategy10m
2 ejercicios de práctica
Recall30m
Week 1 Quiz1h
Semana
2

Semana 2

2 horas para completar

Know your Customers and Competitors

2 horas para completar
3 videos (Total 20 minutos), 2 lecturas, 2 cuestionarios
3 videos
Customer analysis and segmentation8m
Competitor analysis9m
2 lecturas
Conducting customer analysis20m
Understanding competitor behaviour20m
2 ejercicios de práctica
Recall15m
Week 2 quiz1h
Semana
3

Semana 3

3 horas para completar

Know your industry

3 horas para completar
3 videos (Total 19 minutos), 3 lecturas, 2 cuestionarios
3 videos
Know the forces that drive your industry9m
Macro-environmental factors7m
3 lecturas
Become a Global MBA learner10m
Porter's five (5) forces20m
Global trends20m
2 ejercicios de práctica
Recall30m
Week 31h
Semana
4

Semana 4

3 horas para completar

Know your competitive options

3 horas para completar
4 videos (Total 25 minutos), 3 lecturas, 2 cuestionarios
4 videos
Generic competitive strategies5m
Differentiation (+ Focus)6m
Cost Leadership (+ Focus)8m
3 lecturas
Strategic positioning20m
Differentiation strategies: A case study20m
Examples of cost leadership20m
2 ejercicios de práctica
Recall30m
Week 41h

Revisiones

Principales revisiones sobre STRATEGIC MANAGEMENT: BE COMPETITIVE

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Acerca de Programa especializado: Strategising: Management for Global Competitive Advantage

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

Preguntas Frecuentes

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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