The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Este curso forma parte de Programa Especializado - Strategising: Management for Global Competitive Advantage
Strategic management: Be competitive
ofrecido por
Programa Especializado - Strategising: Management for Global Competitive AdvantageUniversidad de Macquarie
Acerca de este Curso
Qué aprenderás
Identifying the forces that shape competition for economic exchanges
Analysing the sources of value in company offerings and how do segment markets in order to create value
Developing strategic options that are suitable, feasible, and acceptable
Habilidades que obtendrás
Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis
Programa - Qué aprenderás en este curso
Semana
13 horas para completar
The importance of value for competitive strategy
This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are.
5 videos (Total 24 minutos), 6 readings, 2 quizzes
5 videos
Week 1 outline1m
The nature of value7m
What is competitive strategy?9m
Habit Corner1m
6 lecturas
Special welcome to beta testers10m
Become a Global MBA learner1m
Course overview1m
Learning activities and assessment1m
Value and opportunity10m
Key elements of strategy10m
2 ejercicios de práctica
Recall30m
Week 1 Quizs
Semana
22 horas para completar
Know your Customers and Competitors
This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry.
3 videos (Total 20 minutos), 2 readings, 2 quizzes
2 lecturas
Conducting customer analysis10m
Understanding competitor behaviour10m
2 ejercicios de práctica
Practice quiz30m
Week 2 quizs
Semana
32 horas para completar
Know your industry
This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business.
3 videos (Total 19 minutos), 2 readings, 2 quizzes
2 lecturas
Porter's 5 Forces10m
Global trends15m
2 ejercicios de práctica
Week 3 Recall30m
Week 3 Quizs
Semana
43 horas para completar
Know your competitive options
This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider.
4 videos (Total 25 minutos), 3 readings, 2 quizzes
4 videos
Generic competitive strategies5m
Differentiation (+ Focus)6m
Cost Leadership (+ Focus)8m
3 lecturas
Strategic positioning10m
Differentiation strategies: A case study20m
Examples of cost leadership20m
2 ejercicios de práctica
Week 4 Recall30m
Week 4 Quizs
Instructor
Associate Professor Ralf Wilden
Department of MarketingMacquarie University
Acerca de Universidad de Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Acerca del programa especializado Strategising: Management for Global Competitive Advantage
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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